“The largest selling point and competitive advantage made available is YOU.”
Isaac Mashman · The Manifesto, Second Edition
“People get too big to do the little things and then wonder why they don’t have the big results.”
Isaac Mashman · Executive Thoughts, 2024
“Business is therapy for the dreamers.”
Isaac Mashman · Goodreads
“I was ecstatic because in my mind I knew that if I made $4, I could make $40 million.”
Isaac Mashman · CanvasRebel, 2023
“If you asked me to summarize the concept of personal branding in one word, I would simply reply with “You.””
Isaac Mashman · The Manifesto, Second Edition
“At the center of all achievement is personal growth.”
Isaac Mashman · Executive Thoughts, 2024
“My purpose on this planet is to live up to my potential, everything else just adds to the experience.”
Isaac Mashman · Goodreads
“Taking risks doesn’t seem so daunting when you have faith in yourself and trust that no matter what happens, you will figure out a solution.”
Isaac Mashman · Bold Journey, 2023
“Your personal brand is not something that you created, rather is what you are continuing to create.”
Isaac Mashman · The Manifesto, Second Edition
“Chase the vision regardless of what other people do, say, or think.”
Isaac Mashman · Executive Thoughts, 2024
“The best bet is in yourself, the second best is in a cup of coffee.”
Isaac Mashman · Goodreads
“I define charisma as the ability to take a stranger into a trusting friend in a short amount of time.”
Isaac Mashman · Bold Journey, 2023
“Personal branding, by my estimation, is the world's oldest form of branding.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand when consciously built can be a force for good or a force for destruction.”
Isaac Mashman · Executive Thoughts, 2024
“At the start of every conversation ask yourself what can I give, not what can I take.”
Isaac Mashman · Goodreads
“Anybody who says that there is such thing as overnight success clearly has never attempted to become successful themselves.”
Isaac Mashman · Voyage LA, 2021
“Fame without influence is like fuel and oxygen without heat. A fire needs all three to burn.”
Isaac Mashman · The Manifesto, Second Edition
“Feeling uncomfortable about a situation is oftentimes the indicator that growth is about to take place.”
Isaac Mashman · Executive Thoughts, 2024
“Lead how you like to be led.”
Isaac Mashman · Goodreads
“I am an ordinary guy who is demonstrating that it is possible to have extraordinary success.”
Isaac Mashman · Voyage LA, 2021
“It is possible to go from a nobody to somebody. Sure, it requires work and takes time, but the smallest of efforts will all eventually add up and compound.”
Isaac Mashman · The Manifesto, Second Edition
“True fame is not determined by the amount of people who heard of you, rather by the amount of people who support you.”
Isaac Mashman · Executive Thoughts, 2024
“Never call yourself an expert, rather, let others edify you and give you the title.”
Isaac Mashman · Goodreads
“Struggles give you the opportunity to grow and see what you are made of. When a problem arises you have two options, contract or expand.”
Isaac Mashman · OrlandoVoyager, 2022
“Fame is the result of accumulated attention.”
Isaac Mashman · The Manifesto, Second Edition
“Your results are testaments of your actions, not your promises.”
Isaac Mashman · Executive Thoughts, 2024
“To focus on your legacy when you’re alive, is to detract from the time you could spend building it.”
Isaac Mashman · Goodreads
“Content can either connect, educate, entertain, or motivate. If you are good, it will do all four.”
Isaac Mashman · IdeaMensch, 2023
“Influence is represented by trust and the ability to get someone to take action or change the way that they think.”
Isaac Mashman · The Manifesto, Second Edition
“Everyone was focusing on business branding, but what about the person?”
Isaac Mashman · Executive Thoughts, 2023
“Envisioning without action, is the equivalent of praying without faith.”
Isaac Mashman · Goodreads
“The fact is, we can have it all if we get past our limiting beliefs and our tendencies of making up excuses.”
Isaac Mashman · IdeaMensch, 2023
“Without influence, fame is useless and without a degree of fame, influence has no reach.”
Isaac Mashman · The Manifesto, Second Edition
“You can’t knock the hustle, but you can definitely question the efficiency.”
Isaac Mashman · Executive Thoughts, 2023
“Personal branding is by definition, you! It is who you are personally and professionally.”
Isaac Mashman · Prowly, 2022
“Obscurity is the enemy of success and the more attention you have, the more comfortably you can monetize it.”
Isaac Mashman · The Manifesto, Second Edition
“The world is moving away from artificiality, and the people that will thrive in the future are the ones built on credibility.”
Isaac Mashman · Executive Thoughts, 2024
“I view success as the same thing as getting a six pack. Everyone knows how to get a six pack, yet they still go around looking for some secret diet pill.”
Isaac Mashman · Disrupt Magazine, 2019
“As a person becomes more familiar with a subject through the use of their 5 senses, the more they naturally come to trust it.”
Isaac Mashman · The Manifesto, Second Edition
“Being brutally honest may hurt our clients’ feelings, but will have the best results in the long run.”
Isaac Mashman · ValiantCEO, 2024
“People look for similarities and relatability. The more you can emotionally connect with an individual, the deeper their resonance.”
Isaac Mashman · The Manifesto, Second Edition
“The first sentence will always be the hardest.”
Isaac Mashman · Book Goodies, 2024
“A personal brand can only be created with the introduction of new life. A personal brand cannot be destroyed, regardless of the death of the person it belongs to. A personal brand can, however, be forgotten.”
Isaac Mashman · The Manifesto, Second Edition
“Business is about increasing your value and being able to solve problems.”
Isaac Mashman · The Total Entrepreneurs, 2021
“A personal brand is the unique fingerprint of every human who has ever lived.”
Isaac Mashman · The Manifesto, Second Edition
“I am motivated by the thought of my future self.”
Isaac Mashman · The Total Entrepreneurs, 2021
“The marketplace is not looking for another person to mindlessly subscribe to. The marketplace is looking for the anomaly.”
Isaac Mashman · The Manifesto, Second Edition
“Success to me means to never settle, and always be looking to grow in every area of my life.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Never take advice from somebody who doesn't have the experience in an area of life that you want to have for yourself.”
Isaac Mashman · The Manifesto, Second Edition
“The best investment you can make isn’t into cryptocurrencies or real estate. It’s into yourself first.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Aggressive Patience is the understanding that your goals and vision take time to achieve. No matter the frame of time, it mustn’t prevent you from taking action steps that bring you closer to your objectives.”
Isaac Mashman · The Manifesto, Second Edition
“My entire entrepreneurial journey can be defined by the pursuit of clarity.”
Isaac Mashman · Starter Story, 2024
“I’ve never heard of somebody who learned too much, although I have witnessed many who absorbed too little.”
Isaac Mashman · The Manifesto, Second Edition
“No intention compensates for a lack of execution.”
Isaac Mashman · The Manifesto, Second Edition
“People who are doing better than you will never talk down on you. It is only the people who are looking up who wish to bring people down.”
Isaac Mashman · The Manifesto, Second Edition
“Excellence is your obligation.”
Isaac Mashman · The Manifesto, Second Edition
“It is not a necessity to have talent. It is a necessity to have willpower.”
Isaac Mashman · The Manifesto, Second Edition
“Wielding influence is by far more dangerous than having fame. Influence is concentrated power.”
Isaac Mashman · The Manifesto, Second Edition
“Branding is what people know you as, whereas marketing is how you get more people to know about you.”
Isaac Mashman · The Manifesto, Second Edition
“Your elevator pitch is not an opportunity for you to sell your products and services, rather it serves as an opportunity to sell yourself as someone to get to know or follow.”
Isaac Mashman · The Manifesto, Second Edition
“Mediocrity is not respected, but excellence is.”
Isaac Mashman · The Manifesto, Second Edition
“Your reputation is an aspect of your personal brand but it is not your personal brand. Reputation is the general consensus surrounding a subject.”
Isaac Mashman · The Manifesto, Second Edition
“No matter how big you become or how far your personal brand’s fame and influence reaches, you are always a single misstep away from it all crashing down.”
Isaac Mashman · The Manifesto, Second Edition
“Thinking that you can buy your way into a positive reputation is a fool’s way of thinking.”
Isaac Mashman · The Manifesto, Second Edition
“Work so your previous mentors become the people you talk to within your network and your idols, the contacts in your phone.”
Isaac Mashman · The Manifesto, Second Edition
“Acknowledging your mistakes does not make you any less of a person; acknowledging mistakes shows character and that you are willing to accept accountability and adopt change.”
Isaac Mashman · The Manifesto, Second Edition
“In a world full of narcissists, be a grateful friend.”
Isaac Mashman · The Manifesto, Second Edition
“Relationships are a form of capital.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is your resumé on steroids.”
Isaac Mashman · The Manifesto, Second Edition
“In the age of microwave meals, positioning yourself as a long-term thinker that prefers Crock-Pot meals is a strong competitive advantage.”
Isaac Mashman · The Manifesto, Second Edition
“Confidence is only a symptom of action or a lack thereof.”
Isaac Mashman · The Manifesto, Second Edition
“Personality sells.”
Isaac Mashman · The Manifesto, Second Edition
“You aren’t in the business of convincing, but rather in demonstrating.”
Isaac Mashman · The Manifesto, Second Edition
“Do not abuse this gift, as it takes hundreds of years for the mightiest oak tree to be nurtured and grown, but only minutes for it to get cut down.”
Isaac Mashman · The Manifesto, Second Edition
“The commodity of influence is more important than the commodity itself.”
Isaac Mashman · The Manifesto, Second Edition
“The genius lies in showing up when you don’t feel like it as your personal brand’s results are apathetic to your times of weakness.”
Isaac Mashman · The Manifesto, Second Edition
“You don’t build your personal brand based on what other people want to see, you build your personal brand because people come to you for who you are.”
Isaac Mashman · The Manifesto, Second Edition
“Are you building your personal brand to represent the Mask, or to represent the person who’s staring back at you in the mirror?”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is YOU. It is your gift and your curse. Your burden and your weapon.”
Isaac Mashman · The Manifesto, Second Edition
“They are not their forms of media; their media are extensions of them.”
Isaac Mashman · The Manifesto, Second Edition
“Building your personal brand is one of the few ways you can ensure that you don’t stay broke.”
Isaac Mashman · Executive Thoughts, 2024
“Generational curses are actually blessings in disguise; the mistakes were already made for you, now all you have to do is apply the solutions.”
Isaac Mashman · Goodreads
“Our focus is on making you press-worthy, not someone who has to pay for the press.”
Isaac Mashman · CanvasRebel, 2023
“Your parents are the initial creators of your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Competition only exists in your head, not in the marketplace.”
Isaac Mashman · Executive Thoughts, 2024
“Be the one who sets the trend, not the one who follows it.”
Isaac Mashman · Goodreads
“You can not afford to only have a presence on one social media platform.”
Isaac Mashman · CanvasRebel, 2023
“The name is contemporary, the thing is not.”
Isaac Mashman · The Manifesto, Second Edition
“Successful people who wish to maintain their successes must make the decision to do so.”
Isaac Mashman · Executive Thoughts, 2024
“Public speaking is only bad if your clothes don’t fit correctly.”
Isaac Mashman · Goodreads
“Our accounts always start at zero and every single interaction you have on and offline will contribute to that number growing.”
Isaac Mashman · CanvasRebel, 2023
“Personal branding is very real indeed. The moment you come to understand how to utilize this concept, this idea, and this philosophy, your future will forever change.”
Isaac Mashman · The Manifesto, Second Edition
“To give support should be commonplace in our society, not to be asked for.”
Isaac Mashman · Executive Thoughts, 2024
“Public relations, as with all forms of branding and marketing is manipulation. This is why you have to have a firm ethic standing to engage in these practices.”
Isaac Mashman · Goodreads
“View the content you create to serve as a bridge to connect you with your audience.”
Isaac Mashman · CanvasRebel, 2023
“I'd make the argument that in many cases personality takes precedence over promises.”
Isaac Mashman · The Manifesto, Second Edition
“To act out of desperation is to act out of instinct. To let oneself get to that point, however, is to ignore self-preservation.”
Isaac Mashman · Executive Thoughts, 2024
“Admiration isn’t flattery. Admiration is showing earned respect.”
Isaac Mashman · Goodreads
“If you are looking to develop your own ability to take risks, develop yourself first. The more trust and grounded confidence you have in yourself, the better.”
Isaac Mashman · Bold Journey, 2023
“Being famous by itself is useless.”
Isaac Mashman · The Manifesto, Second Edition
“It is normal to feel alone at the start of any journey. It’s the people who you meet along your travels that make the trip more interesting.”
Isaac Mashman · Executive Thoughts, 2024
“High pressure salesmen focus on the short term incentives to outweigh the long term cons”
Isaac Mashman · Goodreads
“Your sole focus when meeting somebody new isn’t to pitch yourself but rather to find out as much information about the other person as possible.”
Isaac Mashman · Bold Journey, 2023
“Every new relationship contributes to your fame.”
Isaac Mashman · The Manifesto, Second Edition
“Music allows me to disconnect from my present reality, and communicate to my future wisdom.”
Isaac Mashman · Executive Thoughts, 2024
“It is possible for a person to change, this change however must occur willingly, and should never be forced.”
Isaac Mashman · Goodreads
“If you let fear dictate your direction and your behavior, you’ll be too afraid to ever network with somebody and therefore never develop your charisma.”
Isaac Mashman · Bold Journey, 2023
“Fame is impartial to the cause. What you are looking for is influence.”
Isaac Mashman · The Manifesto, Second Edition
“To settle is to die. To not settle implies that death is avoidable.”
Isaac Mashman · Executive Thoughts, 2024
“If you are confident in your ethics and morals, you shouldn’t concern yourself with the thought of how you will be with money.”
Isaac Mashman · Goodreads
“I believe there comes a boiling point if you will, where if you try to force any more productivity, you’ll cause more damage than you would produce change.”
Isaac Mashman · Bold Journey, 2023
“Influence is established with action and service, and is validated through edification.”
Isaac Mashman · The Manifesto, Second Edition
“The very answers in which we seek are staring back at us in every reflection.”
Isaac Mashman · Executive Thoughts, 2024
“The questions that keep us up at night are the questions which drive us during the day.”
Isaac Mashman · Goodreads
“Successful people have a very peculiar mindset. They have a level of mental and personal control that most do not and their perception of money is also very different.”
Isaac Mashman · Voyage LA, 2021
“Reputation and influence are separate subjects that just so happen to harmonize.”
Isaac Mashman · The Manifesto, Second Edition
“Even the master plan has room for improvement.”
Isaac Mashman · Executive Thoughts, 2024
“Others may call it excessive, but I say it's not enough.”
Isaac Mashman · Goodreads
“It is the people who knew me before I knew myself that kept me going and supported me at my lowest of lows.”
Isaac Mashman · Voyage LA, 2021
“Influence itself is impartial, but the aftermath of that influence is not.”
Isaac Mashman · The Manifesto, Second Edition
“By building your personal brand, you are effectively producing flowers for the world to see.”
Isaac Mashman · Executive Thoughts, 2023
“To dwell on the lack thereof is a mental trap the majority of visionaries are taught to do.”
Isaac Mashman · Goodreads
“There comes a point however when you no longer feel the need to prove yourself because your results do the speaking.”
Isaac Mashman · OrlandoVoyager, 2022
“The larger your personal brand becomes, the lower the objection rate falls.”
Isaac Mashman · The Manifesto, Second Edition
“Once you set the intention, you will start seeking solutions.”
Isaac Mashman · Executive Thoughts, 2023
“It comforts me to know that anything I put my mind to, and pursue, I can achieve.”
Isaac Mashman · Goodreads
“Every single one of you reading this has a personal brand.”
Isaac Mashman · OrlandoVoyager, 2022
“No consultant or therapist will ever know you as well as you know yourself.”
Isaac Mashman · The Manifesto, Second Edition
“If your brand sucks, you’ll struggle to get conversions. If your marketing sucks but you have a great brand, you’ll go broke or never recoup any investment.”
Isaac Mashman · Executive Thoughts, 2023
“Talking a big game is for little people. Real players express their game in their actions.”
Isaac Mashman · Goodreads
“I have found my stubborn nature to be one of the very things to keep me going when any reasonable person gives up.”
Isaac Mashman · OrlandoVoyager, 2022
“Define who you want to be, understand your desired outcomes, and reverse engineer the steps to get there.”
Isaac Mashman · The Manifesto, Second Edition
“People are able to sniff out fake compliments and fake attitudes nine times out of ten.”
Isaac Mashman · Executive Thoughts, 2023
“There is as much to be learned from a man with little, as there is from a man with much.”
Isaac Mashman · Goodreads
“Curiosity causes you to question everything and ask things like “what if” and “why not”.”
Isaac Mashman · OrlandoVoyager, 2022
“Proving others wrong while proving yourself right is one of the most primal feelings.”
Isaac Mashman · The Manifesto, Second Edition
“The point of building your personal brand is to be able to have opportunities come to you and to lower the action threshold of opportunities that you already have.”
Isaac Mashman · Executive Thoughts, 2023
“Withstanding hardships is a sort of sport. You can’t control how life plays, but you can control your defensive strategy.”
Isaac Mashman · Goodreads
“There’s a fine balance between preparation, obsession, and execution.”
Isaac Mashman · IdeaMensch, 2023
“Rapport is trust and a person’s connection with another human. It begins growing or being destroyed the moment a stranger comes in contact with you.”
Isaac Mashman · The Manifesto, Second Edition
“A lesson I have learned throughout my time in the business world is that entrepreneurship is about constant evolution.”
Isaac Mashman · Executive Thoughts, 2024
“To feel obligated to finish all of your food is to be living with a mindset of scarcity. It is the little things from our childhood that have the longest impact.”
Isaac Mashman · Goodreads
“I have found the best form of meditation is in walking.”
Isaac Mashman · IdeaMensch, 2023
“Rapport is built by repeated contact and points of similarity.”
Isaac Mashman · The Manifesto, Second Edition
“If you don’t close one sale, you evolve into a better salesperson.”
Isaac Mashman · Executive Thoughts, 2024
“Your “why” should be centered around yourself. If you’re not taken care of, how do you ever expect to take care of others?”
Isaac Mashman · Goodreads
“By intentionally growing my personal brand I have pushed open so many doors and expedited my successes.”
Isaac Mashman · IdeaMensch, 2023
“After all, personal is the first part of a personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Over time, your audience grows from curiosity to trust, which is the cornerstone of long-term influence.”
Isaac Mashman · Executive Thoughts, 2024
“Minor inconveniences are just that, and nothing more.”
Isaac Mashman · Goodreads
“There is a difference between your personal brand and your business’ brand. One is you and one is your company.”
Isaac Mashman · IdeaMensch, 2023
“Transparency leads to trust.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand exists because you’re a thinking, living human.”
Isaac Mashman · Executive Thoughts, 2025
“Movies take years to bring to theater, but hours to watch. Strikingly similar to success.”
Isaac Mashman · Goodreads
“From the moment you were born, you were given a name that was foundational to your personal brand.”
Isaac Mashman · Prowly, 2022
“Use your personal brand to make friends at scale!”
Isaac Mashman · The Manifesto, Second Edition
“Knowing your “why” keeps you grounded through burnout or flops.”
Isaac Mashman · Executive Thoughts, 2025
“To compete with your reflection, is to have already won long term.”
Isaac Mashman · Goodreads
“The most challenging part of building my personal brand was also the most enjoyable. It was taking myself from a nobody, and developing myself into somebody of interest to the public.”
Isaac Mashman · Prowly, 2022
“Fame by itself is empty vanity and influence alone is limited in exposure.”
Isaac Mashman · The Manifesto, Second Edition
“Everyone either has experience or a story worth sharing.”
Isaac Mashman · Executive Thoughts, 2025
“You either make business your lifestyle, or business becomes your lifestyle.”
Isaac Mashman · Goodreads
“Public relations is about connecting the consumer to a corporation. The fan to the talent. The supporter of the cause.”
Isaac Mashman · Prowly, 2022
“The 99% are looking for the 1% to follow.”
Isaac Mashman · The Manifesto, Second Edition
“People whose currency is not monetary, but one of influence.”
Isaac Mashman · Executive Thoughts, 2026
“A mindset of abundance can only be guided and influenced, never forced.”
Isaac Mashman · Goodreads
“If you have the awareness to know that you don’t know something, you, therefore, have the awareness to be able to seek out a solution.”
Isaac Mashman · Prowly, 2022
“Information alone doesn't have any power, it is when that information is applied, its power is expressed.”
Isaac Mashman · The Manifesto, Second Edition
“What the text contains is more important than the amount of text.”
Isaac Mashman · Executive Thoughts, 2023
“Influence without control is a weapon of mass destruction.”
Isaac Mashman · Goodreads
“It is one thing to see success for yourself, but to see those you care about have successes of their own? Talk about a tearjerker.”
Isaac Mashman · Prowly, 2022
“Your personal brand in large part is like a lighthouse to a boat on a stormy night.”
Isaac Mashman · The Manifesto, Second Edition
“Published author. Imagine being able to call yourself that. Vanity metrics aside, it does carry weight.”
Isaac Mashman · Executive Thoughts, 2023
“Humans have different emotional states that are here to serve us, if anything be redirected. Not to be tamed.”
Isaac Mashman · Goodreads
“I now realize that the most important thing in life is being able to impact others and have a positive influence.”
Isaac Mashman · Disrupt Magazine, 2019
“Not being clear or perfect and still making progress is more beneficial than taking forever to come up with the best hypothetical plan.”
Isaac Mashman · The Manifesto, Second Edition
“Although your book might not directly make you a ton of money, indirectly it can give you the credibility to charge more and trigger a person to say “yes” when you ask for a close.”
Isaac Mashman · Executive Thoughts, 2023
“Personal development is a lifelong commitment to excellence.”
Isaac Mashman · Goodreads
“As cliché as it may sound, the most growth that you could ever experience happens away from your comfort zone.”
Isaac Mashman · Disrupt Magazine, 2019
“Your task is not to be a data scientist who analyzes every data point; it is to be an executor who gets things done.”
Isaac Mashman · The Manifesto, Second Edition
“A little personal branding insider tip here, publishing a book almost always results in a Knowledge Panel being created for the author.”
Isaac Mashman · Executive Thoughts, 2023
“Disruption requires sacrifice. It is better to pay the price to set trends, than follow the trends set by others.”
Isaac Mashman · Goodreads
“Consciously building your own personal brand is a requirement. We must lead by example if we expect our clients to follow suit.”
Isaac Mashman · ValiantCEO, 2024
“Momentum is the precursor to rapid growth.”
Isaac Mashman · The Manifesto, Second Edition
“The book cover sells more than the text itself a lot of times so make it good.”
Isaac Mashman · Executive Thoughts, 2023
“Neither we nor the clients are right 100% of the time. Always use objective analysis to draw the best conclusions.”
Isaac Mashman · ValiantCEO, 2024
“Your personal brand has a following, an image, a reputation, and service/s, and must be appreciated as a lifelong commitment.”
Isaac Mashman · The Manifesto, Second Edition
“Not all eBooks should be published. Sometimes an eBook should stay in the digital realm and never be printed.”
Isaac Mashman · Executive Thoughts, 2023
“How can you have a business with your last name and not own it fully?”
Isaac Mashman · ValiantCEO, 2024
“There is no highest degree with your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Putting out a piece of work that isn’t well-thought-out, half-put-together or too vague can in fact do more harm than good.”
Isaac Mashman · Executive Thoughts, 2023
“Understanding how to start a book is arguably more difficult than writing the full thing.”
Isaac Mashman · Book Goodies, 2024
“Personal development is the way we cut time frames.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is like that pepper plant. You have to have a target in your mind of where you want to be and at times you may feel like it looks great, but simultaneously wonder, “Where is the fruit of my labor?”
Isaac Mashman · Executive Thoughts, 2023
“Let the line come to you when you’re least expecting it.”
Isaac Mashman · Book Goodies, 2024
“Longevity is about creating a strong foundation followed by preserving the structure.”
Isaac Mashman · The Manifesto, Second Edition
“The first couple of flowers on the plant don’t always produce fruit, but with time, and continuous care, you will land that one placement, that one video, or that one podcast appearance that sets the tone for every single one after that.”
Isaac Mashman · Executive Thoughts, 2023
“Aggressive patience is the understanding that success will take time but you take aggressive action each and every day to make it come true.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Let your actions and personal brand do the speaking.”
Isaac Mashman · The Manifesto, Second Edition
“There are two different kinds of activities. Those that directly generate results, and those that indirectly generate results.”
Isaac Mashman · Executive Thoughts, 2023
“Having patience is being used as an excuse to procrastinate rather than putting in the time you should be, towards your respective projects.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Doubt is normal, but staying complacent should not be a symptom.”
Isaac Mashman · The Manifesto, Second Edition
“You can be as specific as you want, but micromanaging every opportunity will cause you to lose more than you gain. Be aware, but not overtly scrupulous.”
Isaac Mashman · Executive Thoughts, 2023
“I will never post a picture in front of a rented car, or Airbnb and act like it’s mine.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Cockiness evolved into confidence.”
Isaac Mashman · The Manifesto, Second Edition
“When you look at what’s right in front of you, you’re not looking up at this mountain that you have never climbed before.”
Isaac Mashman · Executive Thoughts, 2023
“Financial freedom without health means you’re still in prison. A healthy bank account with complacency means you’re poor in attitude, hence your balance won’t last.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Being impartial isn't about beating yourself up, it's about optimization.”
Isaac Mashman · The Manifesto, Second Edition
“You will not have all of this to start out with but the important thing is YOU WILL.”
Isaac Mashman · Executive Thoughts, 2023
“Learn from the mistakes of others instead of taking the time to make them yourself.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Deal with facts instead of theory and strategy instead of convenience.”
Isaac Mashman · The Manifesto, Second Edition
“Remember that not all of your targets will have direct results.”
Isaac Mashman · Executive Thoughts, 2023
“Social media is a highlight reel and most of these “gurus” will never share the bloopers.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Being fueled by pride will cause you to lie to the one person you should never lie to.”
Isaac Mashman · The Manifesto, Second Edition
“Speaking of ChatGPT, use AI to help you plan, review, and research information but don’t let it write FOR you.”
Isaac Mashman · Executive Thoughts, 2023
“If you’re bootstrapping your business, you just need to go all in.”
Isaac Mashman · Pulse, 2021
“The simple solution to burnout is more execution.”
Isaac Mashman · The Manifesto, Second Edition
“Where do you want your book to be featured and distributed? The answer should be EVERYWHERE.”
Isaac Mashman · Executive Thoughts, 2023
“You don't call yourself an expert yourself, but when enough people do, well, the rest is history.”
Isaac Mashman · Starter Story, 2024
“Competition is a blessing, as without it, the market would not evolve.”
Isaac Mashman · The Manifesto, Second Edition
“Let other people in on your successes. Thank and show gratitude.”
Isaac Mashman · Executive Thoughts, 2023
“I decided on the name Mashman Consulting Group because this business is bigger than me.”
Isaac Mashman · Starter Story, 2024
“Will is a sword in need of frequent sharpening.”
Isaac Mashman · The Manifesto, Second Edition
“I myself can’t stand reading books on my phone or devices, but I knew that it was something I needed to offer.”
Isaac Mashman · Executive Thoughts, 2023
“The requirements to get a piece of paper that says you are an official Incorporated entity are ridiculously low, but then it is up to you to build your business and give it meaning.”
Isaac Mashman · Starter Story, 2024
“They chose success and strived towards it.”
Isaac Mashman · The Manifesto, Second Edition
“I’m in the process of growing what was going to be the record label that would exalt me to Scooter Braun status. My artists were going to be my own Justin Biebers.”
Isaac Mashman · Executive Thoughts, 2023
“If a client comes in with 100 questions, they leave with 100 answers, and their highest value problem solved.”
Isaac Mashman · Starter Story, 2024
“Fame is both a burden and a blessing.”
Isaac Mashman · The Manifesto, Second Edition
“I wasn’t sure how it would work out, but I knew it would, just like when I booked a one-way ticket to Paris.”
Isaac Mashman · Executive Thoughts, 2023
“This business is low-quantity, high-quality, rather than high-quantity, average-quality.”
Isaac Mashman · Starter Story, 2024
“Influence is both a gift and honor deserving of respect.”
Isaac Mashman · The Manifesto, Second Edition
“Then, I realized a skill of mine I had unknowingly developed. Personal branding.”
Isaac Mashman · Executive Thoughts, 2023
“Reverse engineer the things that work.”
Isaac Mashman · Starter Story, 2024
“Just because they can sell someone something, does not mean that they should.”
Isaac Mashman · The Manifesto, Second Edition
“I tell this story now because if it weren’t for the pandemic I would likely still be in the music industry, struggling in California.”
Isaac Mashman · Executive Thoughts, 2023
“Legal red tape is one such way to protect the house and protect what you are building.”
Isaac Mashman · Starter Story, 2024
“Your identity and your personal brand is more than just your career.”
Isaac Mashman · The Manifesto, Second Edition
“I pivoted, evolved, and screwed up enough times until I finally found something I could commit to and run with.”
Isaac Mashman · Executive Thoughts, 2023
“What some would label as immature, or as outright idiotic, I view as opportunities to increase faith in myself, develop skills, and experience things nobody in my life ever chose to.”
Isaac Mashman · Shoutout LA, 2021
“Our entire civilization operates on titles that convey trust.”
Isaac Mashman · The Manifesto, Second Edition
“Public speaking is one of the biggest fears of all and speaking to somebody for the first time falls right in line with that category in my opinion. It doesn’t have to be scary though.”
Isaac Mashman · Executive Thoughts, 2023
“Putting yourself in situations where it’s all or nothing causes an instinctual response of survival to arise.”
Isaac Mashman · Shoutout LA, 2021
“A lasting impression of increase is when the person you engage with leaves their interaction better or more knowledgeable than they were going into it.”
Isaac Mashman · The Manifesto, Second Edition
“It is your goal by initiating a conversation to ultimately put their mind and thoughts at ease, establish rapport, and by the end of the conversation, leave them feeling better than when you first started talking to them.”
Isaac Mashman · Executive Thoughts, 2023
“Learning to thrive in risk and in uncomfortable circumstances allows you to control your reactions in the future. When a problem arises and others stress, you come up with solutions. It boils down to trust in self, and self-control.”
Isaac Mashman · Shoutout LA, 2021
“Your personal brand should never solely rely on your professional traits.”
Isaac Mashman · The Manifesto, Second Edition
“I complimented his timepiece and ended up getting into a 30-minute conversation. Turns out he was the owner of a fairly large trucking company. Boom. Compliment into a relationship.”
Isaac Mashman · Executive Thoughts, 2023
“There are a ton of pay to win plays out there currently, from paying your way into Forbes, to botting your account with fake followers, and it can be remarkably easy to fall for the trap of quick satisfaction.”
Isaac Mashman · Shoutout LA, 2021
“Remember that although we live in a transactional society, not all transactions have a face value.”
Isaac Mashman · The Manifesto, Second Edition
“It is up to you to decide in a matter of seconds whether or not the person that you’re speaking to is somebody that you would like to stay in contact with or remain a stranger you merely met once.”
Isaac Mashman · Executive Thoughts, 2023
“Although none of my mentors have been in person over an extended amount of time, let’s say a year or more, through study I’ve been able to feel as if I was in their closest embrace.”
Isaac Mashman · Shoutout LA, 2021
“People rely on clichés when they have nothing better to say or cannot find the ingenuity within their spirit to come up with something original.”
Isaac Mashman · The Manifesto, Second Edition
“I was that desperate young entrepreneur who listed off what they would get in return and why I was special. I was selling features and not results.”
Isaac Mashman · Executive Thoughts, 2023
“From my ability to sell, to market, to my ability to think in abundance, if I had nobody to learn from, I would be decades behind and continuing to make rookie mistakes.”
Isaac Mashman · Shoutout LA, 2021
“The thing that I hated turned out to be one of my biggest gifts.”
Isaac Mashman · The Manifesto, Second Edition
“This brings us to the question of, do journalists care more about who is sharing the information or about the information that is shared.”
Isaac Mashman · Executive Thoughts, 2023
“I am a massive believer that your reputation holds more power than nearly anything else on this planet. Individuals have made and destroyed empires.”
Isaac Mashman · Bold Journey, 2023
“You are the person who gives it relevance and power.”
Isaac Mashman · The Manifesto, Second Edition
“What we’re actually doing is trying to convince ourselves that we are worthy of the end result.”
Isaac Mashman · Executive Thoughts, 2023
“Charisma is developed by developing yourself into a leader.”
Isaac Mashman · Bold Journey, 2023
“Mystery is what makes it interesting.”
Isaac Mashman · The Manifesto, Second Edition
“I recently heard that the number one mistake salespeople make, is they talk too much. I believe this transmutes into selling ourselves too.”
Isaac Mashman · Executive Thoughts, 2023
“Even if you’re not the most extroverted person in the world, you need to be able to come across as charismatic and trustworthy.”
Isaac Mashman · Bold Journey, 2023
“Don’t share something without an intention behind it.”
Isaac Mashman · The Manifesto, Second Edition
“Rather than trying to convince somebody to work with you, you have people lined up, begging to get a time on your calendar.”
Isaac Mashman · Executive Thoughts, 2023
“You’ll notice that the more questions you ask and in a genuine manner that is, the relationship will feel unlevel. The person on the other end will begin to wonder about you.”
Isaac Mashman · Bold Journey, 2023
“Take inspiration from the strategy and use the very best from it, but do not copy its aspects that are easy to change.”
Isaac Mashman · The Manifesto, Second Edition
“The day I started this practice was the day I recognized that I could move on from trying to convince others of my results, to letting my results speak for me.”
Isaac Mashman · Executive Thoughts, 2023
“The first step is to be aware that you are overwhelmed. Once you have this awareness you can process what is causing it.”
Isaac Mashman · Bold Journey, 2023
“Reverse engineering is not about stealing anything, it’s about observing and applying the very best.”
Isaac Mashman · The Manifesto, Second Edition
“Google me. You’ll be able to find what you need.”
Isaac Mashman · Executive Thoughts, 2023
“I look for unique perspectives and things that other people haven’t done before.”
Isaac Mashman · Book Goodies, 2024
“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”
Isaac Mashman · The Manifesto, Second Edition
“In 2024 I felt that I needed a change. That the spark had run its course on the business, but not the service nor the vertical.”
Isaac Mashman · Executive Thoughts, 2024
“What is unique to me however, is I always start out by formatting the book, understanding the page size, determining the font I want to use, and even creating things such as disclaimers or copyright page well in advance.”
Isaac Mashman · Book Goodies, 2024
“If you only talk about your profession, you lack that personal hook and therefore that relationship is going to be one-sided.”
Isaac Mashman · The Manifesto, Second Edition
“The idea scared me, but what was scarier was thinking about what launching a new business entails.”
Isaac Mashman · Executive Thoughts, 2024
“I’m an advocate for keeping percentages and maintaining control, so I chose to go the untraditional self-publishing route.”
Isaac Mashman · Book Goodies, 2024
“The people are your oxygen that breathes life into your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“You are armed with all of your experiences and knowledge and I can safely say you will likely be able to get more done in less time.”
Isaac Mashman · Executive Thoughts, 2024
“I actually believe there will be a resurgence in traditional book publishers. This will come off of the back of more AI generated material and too many options.”
Isaac Mashman · Book Goodies, 2024
“Seamless Branding is achieved through the consistent and maintained portrayal of yourself.”
Isaac Mashman · The Manifesto, Second Edition
“I decided it was time to establish some local roots which will eventually help us build an international business.”
Isaac Mashman · Executive Thoughts, 2024
“Low barrier entry is great, but when the market gets saturated, you have to stand out and having a publisher like Simon and Schuster for example, next to your name only adds to your authority.”
Isaac Mashman · Book Goodies, 2024
“Crafting a seamless personal brand makes it easy to find, understand, and support you.”
Isaac Mashman · The Manifesto, Second Edition
“Personal branding isn’t just about the aesthetics of a polished social media profile or a standout public image. It goes far deeper than that, touching on aspects of who we are as individuals and professionals.”
Isaac Mashman · Executive Thoughts, 2024
“I was clueless but I was hungry.”
Isaac Mashman · CanvasRebel, 2023
“To be a public figure requires the understanding that you are being watched and that your actions are going to be scrutinized.”
Isaac Mashman · The Manifesto, Second Edition
“This isn’t just about how others perceive you. It’s about how you intentionally position yourself to create lasting influence and garner results.”
Isaac Mashman · Executive Thoughts, 2024
“I went on to generate less than a hundred dollars with this venture before I went into a different profession, but I have my original hoodies hanging up in my office today as a reminder of where I started.”
Isaac Mashman · CanvasRebel, 2023
“Thinking that you are too big to fail or fall is the exact thinking that leads to your detriment.”
Isaac Mashman · The Manifesto, Second Edition
“I want to see personal brands become more than just a tool for self-promotion. I want them to become beacons of leadership, influence, and positive change in their industries and communities.”
Isaac Mashman · Executive Thoughts, 2024
“Although the Isaac Mashman today compared to the Isaac Mashman who was marketing the clothing line back then is very different, he is also very much the same.”
Isaac Mashman · CanvasRebel, 2023
“Reputation is about managing and expounding upon perceptions.”
Isaac Mashman · The Manifesto, Second Edition
“Far too many people rely on shortcuts like paid press or superficial growth tactics to build their influence.”
Isaac Mashman · Executive Thoughts, 2024
“There are so many people who feel trapped into buying their followers and success in front of rented cars, but we’d rather help those who want to become a public figure worth following.”
Isaac Mashman · CanvasRebel, 2023
“True authority figures are who they are and let their results speak for themselves.”
Isaac Mashman · The Manifesto, Second Edition
“Too often, people get caught up in the superficial aspects of branding, focusing on aesthetics and micro-tactics without considering the underlying strategy.”
Isaac Mashman · Executive Thoughts, 2024
“Great content will not help you grow by itself.”
Isaac Mashman · CanvasRebel, 2023
“Trust is the understanding that this person or entity has good intentions.”
Isaac Mashman · The Manifesto, Second Edition
“Every action, every relationship, and every piece of content should work toward building familiarity and trust.”
Isaac Mashman · Executive Thoughts, 2024
“My dream is to have all around complete freedom in every area of life, and to be able to help whomever I want, whenever I want. A life entirely on my own terms.”
Isaac Mashman · Disrupt Magazine, 2019
“Credibility is built through the consistent exchange of influence through forms of edification.”
Isaac Mashman · The Manifesto, Second Edition
“Personal branding isn’t just a buzzword or a fancy Instagram bio. It’s you.”
Isaac Mashman · Executive Thoughts, 2025
“On my typical day, I wake up and always start out with coffee. I currently have 6 different ways of brewing a cup and am looking to invest in some more.”
Isaac Mashman · IdeaMensch, 2023
“Controversy with no intent merely creates rage bait.”
Isaac Mashman · The Manifesto, Second Edition
“It’s not tied to social media or tech; if the internet vanished tomorrow, I could still walk into my local Chamber of Commerce and be Isaac Mashman.”
Isaac Mashman · Executive Thoughts, 2025
“I have found that forcing myself to be in a “cubicle” or at my desk I am less productive.”
Isaac Mashman · IdeaMensch, 2023
“The destruction of credibility does not usually come from a single heinous action, rather the accumulation of lapses in judgment and poor decisions over an extended duration of time.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is essentially the legacy created by your actions; a collection of everything you do, big or small, and it’s something you can consciously direct to achieve your ambitions.”
Isaac Mashman · Executive Thoughts, 2025
“Gyms are great for equipment and such, but nothing beats a walk with a weighted vest and a good podcast.”
Isaac Mashman · IdeaMensch, 2023
“Directed influence of any sort is manipulation. The distinction is found in the intent behind the action itself.”
Isaac Mashman · The Manifesto, Second Edition
“It’s not about boredom or chasing likes. It’s about ambition.”
Isaac Mashman · Executive Thoughts, 2025
“As it pertains to bringing ideas to life I am a chaotic creative and organize my ideas in notes on my phone, in my project manager ClickUp, and on various whiteboards around my home.”
Isaac Mashman · IdeaMensch, 2023
“Exchanging influence is credibility by association, as opposed to guilty by association.”
Isaac Mashman · The Manifesto, Second Edition
“With 4 billion people online globally, promoting yourself costs nothing but time, and the potential is endless.”
Isaac Mashman · Executive Thoughts, 2025
“The more moving parts you have in your business and life, the more difficult it will be to just “wing it”.”
Isaac Mashman · IdeaMensch, 2023
“The only way that you can become a true figure of public interest is through the edification of enough people.”
Isaac Mashman · The Manifesto, Second Edition
“Vanity alone can veer into narcissism, but paired with money or mission, it’s a healthy motivator.”
Isaac Mashman · Executive Thoughts, 2025
“I didn’t wait until perfection, but I did wait until I could devote time to it and it made more sense.”
Isaac Mashman · IdeaMensch, 2023
“It is always better to give endorsements without being asked.”
Isaac Mashman · The Manifesto, Second Edition
“I run from pay-to-play press or shady tactics to stay within my individual morals.”
Isaac Mashman · Executive Thoughts, 2025
“There is a reasonable amount of concern on the subject, but I don’t think we are heading to a Terminator outcome, but rather a world that is deeply integrated with AI.”
Isaac Mashman · IdeaMensch, 2023
“While ego can potentially be your greatest downfall, it can also be your greatest asset.”
Isaac Mashman · The Manifesto, Second Edition
“Connection drives influence, not just eyeballs.”
Isaac Mashman · Executive Thoughts, 2025
“Rather than looking at it as something that takes up time, I have gotten into the habit of creating content as I am living my life.”
Isaac Mashman · IdeaMensch, 2023
“A person whose word isn't backed up by actions does not foster an attitude of trust or communicate competence.”
Isaac Mashman · The Manifesto, Second Edition
“Your actions today shape a legacy written by others, not you.”
Isaac Mashman · Executive Thoughts, 2025
“Depending on how stressed I am, my walk may be a few minutes or a few hours but I have never come back from one and felt worse.”
Isaac Mashman · IdeaMensch, 2023
“Larger opportunities seek out positive track records.”
Isaac Mashman · The Manifesto, Second Edition
“Inspiration is the feeling; motivation drives action.”
Isaac Mashman · Executive Thoughts, 2025
“Something I failed to do early on was protect myself with legal red tape.”
Isaac Mashman · IdeaMensch, 2023
“Anytime you shake a person's hand and introduce yourself, you are engaging in a form of marketing.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is you: everything from your hobbies to your hustle. Your reputation, though, is what people say about you when you’re not around.”
Isaac Mashman · Executive Thoughts, 2025
“If you are doing something as a career, you likely have enough expertise to charge outside of your 9-to-5 too.”
Isaac Mashman · IdeaMensch, 2023
“When networking, always be the one who holds the contact information as most will not reach back out.”
Isaac Mashman · The Manifesto, Second Edition
“I liken it to an oak tree: 100 years to grow, an hour to chop down.”
Isaac Mashman · Executive Thoughts, 2025
“Be aware of the risks involved, but start at a price-per-consult (not hourly) model and work your way up!”
Isaac Mashman · IdeaMensch, 2023
“Stories alone don't matter nearly as much as what those stories produce. Emotions.”
Isaac Mashman · The Manifesto, Second Edition
“Personal branding isn’t about chasing followers or faking expertise. It’s about directing your legacy with purpose.”
Isaac Mashman · Executive Thoughts, 2025
“I occasionally enjoy a celebratory cigar when I close a client, get a feature, or have had an extraordinarily productive day.”
Isaac Mashman · IdeaMensch, 2023
“As your personal brand evolves, update your marketing message to reflect who you are today, not who you were five years ago.”
Isaac Mashman · The Manifesto, Second Edition
“I encourage you to build something unforgettable, go out and make it happen, or don’t. The decision is yours.”
Isaac Mashman · Executive Thoughts, 2025
“It’s important to note that nobody around me had a knack for business, which is ironic given the path I am on today.”
Isaac Mashman · OrlandoVoyager, 2022
“A quality contact list allows you to solve problems with a simple introduction.”
Isaac Mashman · The Manifesto, Second Edition
“Sure, one can argue that reading in the context of self-development can feel obligatory at times; however, the return was not about getting good grades, it was about getting good at life.”
Isaac Mashman · Executive Thoughts, 2025
“I remember the look on my guidance counselor’s face when I told him I wasn’t looking to pursue higher education. Truth is, I was, I just wasn’t going to receive it sitting in a classroom setting.”
Isaac Mashman · OrlandoVoyager, 2022
“Compounding results in exponential growth.”
Isaac Mashman · The Manifesto, Second Edition
“By this time, I was convinced that books were the key to progress, action of which I later learned was equally as important.”
Isaac Mashman · Executive Thoughts, 2025
“To me, business was a way for me to solve the problems I had growing up.”
Isaac Mashman · OrlandoVoyager, 2022
“Stop viewing everyone as a number and start viewing them as genuine connections and people who live lives of their own, have careers, interests, families, and passions.”
Isaac Mashman · The Manifesto, Second Edition
“To beget and earn the title of author was indicative of true effort and corresponding accomplishment.”
Isaac Mashman · Executive Thoughts, 2025
“My perspective on challenges and hardships is if they didn’t exist what would be the fun in pursuing something?”
Isaac Mashman · OrlandoVoyager, 2022
“Letting your intent be known to your public circle creates advocates out of your community.”
Isaac Mashman · The Manifesto, Second Edition
“There was no shortage of books on branding and social media, many of which became obsolete shortly after their publication. I was aiming for something evergreen and all-encompassing.”
Isaac Mashman · Executive Thoughts, 2025
“You can only enjoy a video game that has all the cheat codes unlocked so much, versus having to work to unlock the new skills. Okay, that might have been a nerdy example, but you get the gist.”
Isaac Mashman · OrlandoVoyager, 2022
“Human beings are emotional and like to feel connected and comforted by whom they interact.”
Isaac Mashman · The Manifesto, Second Edition
“Still, the moment I received my first copy in the mail, I remember telling myself that it could be so much better.”
Isaac Mashman · Executive Thoughts, 2025
“During difficult times such as the last 2 years, a lot of people put their lives on hold, whereas it was a perfect opportunity to pick up a book, learn a new skill, and come out stronger.”
Isaac Mashman · OrlandoVoyager, 2022
“Good deeds should be done out of the kindness of your heart, nothing more.”
Isaac Mashman · The Manifesto, Second Edition
“The barriers to entry are ridiculously low, whereas the upside remains significant.”
Isaac Mashman · Executive Thoughts, 2025
“A lot of the traditional public relations firms bridge the gap between the consumer and the corporation, whereas we focus on the gap between a follower and a public figure.”
Isaac Mashman · OrlandoVoyager, 2022
“The stakes rise as your personal brand scales.”
Isaac Mashman · The Manifesto, Second Edition
“Anyone can publish a book, not everyone can publish something worth reading.”
Isaac Mashman · Executive Thoughts, 2025
“Last year alone I was featured in over two dozen articles, and I paid for none of them out of pocket. I am very blessed to say this because a few years ago I was a digital obscurity.”
Isaac Mashman · OrlandoVoyager, 2022
“Artificial Intelligence is worth including as Artificial Engine Optimization (AEO) will, in my opinion, become prevalent in the years to come.”
Isaac Mashman · The Manifesto, Second Edition
“I recognized that there was no shortage of people who worked with businesses, but what about the people behind the businesses?”
Isaac Mashman · Executive Thoughts, 2026
“When it comes to my vision and all of the other things I’m working towards, I can’t afford to let a few obstacles cause me to deter from my path.”
Isaac Mashman · OrlandoVoyager, 2022
“The desperate salesperson will never sell as much as the person who doesn't communicate their need to make a sale.”
Isaac Mashman · The Manifesto, Second Edition
“So, one mistake after another eventually resulted in a series of wins that began to compile.”
Isaac Mashman · Executive Thoughts, 2026
“You have to be curious about learning. Finding your answers becomes addicting!”
Isaac Mashman · OrlandoVoyager, 2022
“Relationships die without mutual effort.”
Isaac Mashman · The Manifesto, Second Edition
“Like the criticisms that Bernays had for public relations, a primary flaw of personal branding as a field is that it is closely attached to a person’s sense of identity, their goals, and their vanity.”
Isaac Mashman · Executive Thoughts, 2026
“When it comes to PR, it’s about leveraging your personal brand into greater access, more contacts, and value for your clients.”
Isaac Mashman · Prowly, 2022
“Your voice is one of your greatest assets in building your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“It is about creating the Midas touch and letting an individual’s results create a sense of undeniable attraction.”
Isaac Mashman · Executive Thoughts, 2026
“Oftentimes, I would take a shot in the dark and see what worked. It was through this trial period I began to understand the foundational aspects of personal branding.”
Isaac Mashman · Prowly, 2022
“Introversion doesn’t have a place when it comes to building your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Using AI is not disqualifying. Concealing it is, and so is using it to manufacture a perception a client has not earned.”
Isaac Mashman · Executive Thoughts, 2026
“There are so many positive use cases for PR that many people will unfortunately never see.”
Isaac Mashman · Prowly, 2022
“Introductions are how you figuratively skip the line and go straight into the realm of another.”
Isaac Mashman · The Manifesto, Second Edition
“It’s also fun to be able to come up with the name of a new business for a client. I have lost count of how many companies I’ve named.”
Isaac Mashman · Prowly, 2022
“Bold but earnest confidence helps obtain all of the outcomes you desire.”
Isaac Mashman · The Manifesto, Second Edition
“Based on personal experience and talking to a lot of people, the only time you need a business plan is if you’re building with co-founders or if you need to raise funds.”
Isaac Mashman · Pulse, 2021
“We should never change our character of being to try and adapt to another’s expectations.”
Isaac Mashman · The Manifesto, Second Edition
“I sleep better at night knowing if that someone on my team is going through a rough time, not just in our business, but on their own, they have access to someone who can walk with them.”
Isaac Mashman · Pulse, 2021
“Never sell out your personal brand for something you don’t even use.”
Isaac Mashman · The Manifesto, Second Edition
“I think guerilla marketing is really an underrated tool now, especially because everybody's been locked down.”
Isaac Mashman · Pulse, 2021
“Honesty helps you avoid most pitfalls.”
Isaac Mashman · The Manifesto, Second Edition
“I have forecasts, and I'm looking forward towards the future. And I set gigantic goals.”
Isaac Mashman · Pulse, 2021
“No one wants to follow a bore.”
Isaac Mashman · The Manifesto, Second Edition
“It wasn’t bad, but there was no way in heck I was going to spend 5+ years of my life only to get a couple dollar raise.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Integrity is about doing the right thing even when nobody's watching.”
Isaac Mashman · The Manifesto, Second Edition
“There is no right or wrong way to build a business and no set steps.”
Isaac Mashman · The Total Entrepreneurs, 2021
“How you handle your accomplishments is almost as important as getting the accomplishment itself.”
Isaac Mashman · The Manifesto, Second Edition
“As the founder, you are the leader of branding, marketing, sales, etc, until you get people in place. Even then you have to train your force to be able to replace you in these tasks.”
Isaac Mashman · The Total Entrepreneurs, 2021
“There is a nuanced relationship between the person and the professional.”
Isaac Mashman · The Manifesto, Second Edition
“I would much rather have a team built early than wait and have to search for the right ones later on.”
Isaac Mashman · The Total Entrepreneurs, 2021
“You’re playing a game that doesn’t have a finish line and a scarcity mindset keeps you in place.”
Isaac Mashman · The Manifesto, Second Edition
“The stereotypical response is “I wouldn’t change anything”, but if I had to pick something I would’ve committed to a business model sooner.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Your personal brand is a business and must be treated as such.”
Isaac Mashman · The Manifesto, Second Edition
“One of my mentors once said that business should never be a bore. If you turn business into a game of “Me vs. Me” being an entrepreneur can be a lot of fun.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Emotions are what drives purchasing decisions.”
Isaac Mashman · The Manifesto, Second Edition
“Podcasting is a way for you to connect and interview your role models, market your services, position yourself as an expert, and attract opportunities.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Who you are today is much different than who you were a decade ago.”
Isaac Mashman · The Manifesto, Second Edition
“You’ll probably only average 10 streams or less for your first dozen or so episodes. From there it will scale.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Momentum is easier kept than it is cultivated and it is easier to maintain relevance than it is trying to become relevant.”
Isaac Mashman · The Manifesto, Second Edition
“If I stopped now and gave in, I’d be settling and disrespecting the people who believed in me when I didn’t even believe in myself.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Essentially, your personal brand is your social credit score.”
Isaac Mashman · The Manifesto, Second Edition
“The current state of entrepreneurship is upside down. There is less emphasis on problem-solving and building something than there is on the lifestyle that comes from being in a point of affluence.”
Isaac Mashman · The Total Entrepreneurs, 2021
“The future of personal branding is one of formidable competition.”
Isaac Mashman · The Manifesto, Second Edition
“I will definitely never buy fake followers and mentions just to appear more credible than I actually am.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Your legacy is a result of your actions and accomplishments while you’re alive.”
Isaac Mashman · The Manifesto, Second Edition
“If a situation arises that appears bad, view it as a learning experience rather than an unfortunate happening.”
Isaac Mashman · The Total Entrepreneurs, 2021
“You may find yourself on a big yacht, but you should never be too big to take out the small boat with some friends.”
Isaac Mashman · The Manifesto, Second Edition
“You may see some commas in your bank today but in 10 years will they be there?”
Isaac Mashman · The Total Entrepreneurs, 2021
“The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.”
Isaac Mashman · The Manifesto, First Edition
“Be firm in your ethics and morals.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Since the beginning of neanderthal man, personal branding has existed.”
Isaac Mashman · The Manifesto, First Edition
“When I launched Mashman Consulting Group, I knew that it needed to behave as its own living organism.”
Isaac Mashman · ValiantCEO, 2024
“Your vision should be ever-growing. There will come a time where you meet many of your goals. What you thought was out of reach yesterday, became a reality in the present. When this happens expand your thinking and set your vision even farther out. You should be actively chasing your vision.”
Isaac Mashman · The Manifesto, First Edition
“Our work and strategies in their entirety must be ethical.”
Isaac Mashman · ValiantCEO, 2024
“Imagine that you have a personal promoter tagging along 24/7. This promoter is talking about how great you are, is sharing your accomplishments, running advertisements, and doing everything in their power to propel you forward. This promoter is your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“As we land more clients they should be able to look at the person guiding them and validate that these steps do in fact, work.”
Isaac Mashman · ValiantCEO, 2024
“Personal brand and company brand are two separate entities that should be built correlatively.”
Isaac Mashman · The Manifesto, Second Edition
“We will never make guarantees we cannot keep, so for example, if a client wants to land an article in Forbes or grow to a million followers in 30 days, we can tell them that they are more likely to hit this over the span of a year, instead.”
Isaac Mashman · ValiantCEO, 2024
“Every single person from your past either has a perceptual belief about you of which could very well no longer be accurate, or has forgotten about you entirely.”
Isaac Mashman · The Manifesto, Second Edition
“You would think everyone has your best interest at heart, however, contracts and policies will protect you in the unlikely circumstance you come across a “snake” or unethical person.”
Isaac Mashman · ValiantCEO, 2024
“Nobody wants to be forgotten as it is against our instinctual behavior and represents a lapse in impact.”
Isaac Mashman · The Manifesto, Second Edition
“I sort of stumbled into the world of business and entrepreneurship.”
Isaac Mashman · Voyage LA, 2021
“You have unknowingly been building your personal brand from the time you had no control over most of the aspects of your life.”
Isaac Mashman · The Manifesto, Second Edition
“Although I didn’t get far in any of these things, I was becoming rich in experiences and in knowledge.”
Isaac Mashman · Voyage LA, 2021
“This is not only about keeping an image but concerns developing the understanding that every action in your life has a deserved reaction.”
Isaac Mashman · The Manifesto, Second Edition
“For the first time, I was surrounded by people as crazy as myself and had validation in my pursuit of success and wealth.”
Isaac Mashman · Voyage LA, 2021
“Most religious texts are composed of recounts about people, and if all people have personal brands, that means that we have been studying personal branding all along!”
Isaac Mashman · The Manifesto, Second Edition
“As I tried all of my previous ventures, I was coming to learn what people went to school for, except my knowledge came from real-world experience.”
Isaac Mashman · Voyage LA, 2021
“Personal branding came first and if it weren’t for industrialization, the market would have never allowed for the creation of massive enterprises.”
Isaac Mashman · The Manifesto, Second Edition
“I have been consistently working to reprogram my subconscious mind and am continuing to do so today.”
Isaac Mashman · Voyage LA, 2021
“Other people are the oxygen, the idea that drives them is the fuel, and the person driving the ideas is the heat.”
Isaac Mashman · The Manifesto, Second Edition
“In a relatively short span of time, I have seen a lot of online entrepreneurs and so called “gurus” come and go.”
Isaac Mashman · Voyage LA, 2021
“Is it the policy itself that elects the politician or is it the politician who can properly convey the policy?”
Isaac Mashman · The Manifesto, Second Edition
“I personally have spent $0 on PR and all of $10 in ads going back to 2018, on building my company and personal brand. No fake followers. No immoral or unethical practices.”
Isaac Mashman · Voyage LA, 2021
“When there are moments of consequential challenges, policy is going to take priority, but in periods of comfort, it's less about logical thinking and more about emotional ballot-casting.”
Isaac Mashman · The Manifesto, Second Edition
“I also have to give credit to mentors dead and alive who don’t know I even exist.”
Isaac Mashman · Voyage LA, 2021
“I was 100% obscure and no one outside my school and classmates knew me. I had no credibility, no social proof, nothing. In a relatively short amount of time I was able to generate awareness around my name and give it power.”
Isaac Mashman · The Manifesto, Second Edition
“I have been able to shave off decades of my journey by learning from the mistakes and experiences of others.”
Isaac Mashman · Voyage LA, 2021
“My very first podcast was recorded on an outdated smartphone that was gifted to me by a friend.”
Isaac Mashman · The Manifesto, Second Edition
“I wanted to answer more questions than create questions to be answered.”
Isaac Mashman · Starter Story, 2024
“Fame is also relative. You could become famous in your industry or famous to everyone.”
Isaac Mashman · The Manifesto, Second Edition
“I ran from the idea of launching a consultancy for the longest time because I questioned my own capabilities. It's kind of like the person who launches a social media course before they build their own social media pages.”
Isaac Mashman · Starter Story, 2024
“Outside of feeling good about yourself, what is the purpose of becoming famous?”
Isaac Mashman · The Manifesto, Second Edition
“I wanted to build a corporation. A business that I could pass down for generations to come and step into that old Americana Legacy perspective.”
Isaac Mashman · Starter Story, 2024
“Influence is the heat to the fire that is your personal brand. Without it, there is no depth to your reputation.”
Isaac Mashman · The Manifesto, Second Edition
“The wonderful thing about consulting is the overhead is extremely low. You're offering high-ticket services in exchange for low-cost expenses.”
Isaac Mashman · Starter Story, 2024
“When an influential person walks into the room, everybody's attention gathers toward them.”
Isaac Mashman · The Manifesto, Second Edition
“I believe many businesses today that live in the internet space, lose out on so many opportunities at the local level, and lack that official feeling that traditional companies have.”
Isaac Mashman · Starter Story, 2024
“Influence is characterized by creating a sense of confidence and trustworthiness.”
Isaac Mashman · The Manifesto, Second Edition
“I will take somebody or something and emulate it in the best way possible, leaving out all of the things that they did that did not work.”
Isaac Mashman · Starter Story, 2024
“Someone does not have to fully believe in the thing you're talking about or telling them to do if they trust your intentions or expertise.”
Isaac Mashman · The Manifesto, Second Edition
“People like to have something to follow and live vicariously through so if you can leverage your personal brand to drive awareness towards your business, you're in a fantastic spot that most people aren't.”
Isaac Mashman · Starter Story, 2024
“Biases are a result of influence.”
Isaac Mashman · The Manifesto, Second Edition
“Despite what people say online, competition does exist and you should be paying attention to the market.”
Isaac Mashman · Starter Story, 2024
“The byproducts of influence are in large part, emotional.”
Isaac Mashman · The Manifesto, Second Edition
“Most people are good, but there will come a time where you have that one person who is unsatisfied in life and uses your business as a scapegoat in order to feel more powerful.”
Isaac Mashman · Starter Story, 2024
“Concentrated Influence allows you to direct banked attention towards achieving a particular goal.”
Isaac Mashman · The Manifesto, Second Edition
“There is absolutely nothing wrong with working for another person, or being an intrapreneur, but if you are set on launching your own company, you need to have a clear deliverable in sight.”
Isaac Mashman · Starter Story, 2024
“A positive track record vindicates you of third-party concerns and validates your ambitions and capabilities.”
Isaac Mashman · The Manifesto, Second Edition
“Success requires deliverables after all.”
Isaac Mashman · The Manifesto, Second Edition
“There must be intention behind building your personal brand. No one does anything without a reason.”
Isaac Mashman · The Manifesto, Second Edition
“Your driving intentions or forces may change and that is okay. When significant shifts do occur, reevaluate where you are and identify how you will need to adapt your strategy.”
Isaac Mashman · The Manifesto, Second Edition
“I would say vanity is ingrained in our nature.”
Isaac Mashman · The Manifesto, Second Edition
“For those motivated by vanity, attention itself is the end goal.”
Isaac Mashman · The Manifesto, Second Edition
“Vanity that is realized, elevates man to the position of a god.”
Isaac Mashman · The Manifesto, Second Edition
“A widely known personal brand gives you the overhead to talk about the things you care about, spread awareness, spark and progress movements, and is conducive to doing good with low cost and high efficiency.”
Isaac Mashman · The Manifesto, Second Edition
“Building your personal brand is a wonderful vehicle for acquiring wealth.”
Isaac Mashman · The Manifesto, Second Edition
“You will be told “no” less, while the market of opportunity appears to grow.”
Isaac Mashman · The Manifesto, Second Edition
“It’s not necessary to be famous to generate revenue by way of your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Defining your ambition makes reverse engineering other notable figures who are farther down the path of their careers more straightforward.”
Isaac Mashman · The Manifesto, Second Edition
“Possessing an awareness of who you are outside your career is a piece of the puzzle that driven individuals often fail to figure out, although it is the one thing that takes no money or external resources to obtain.”
Isaac Mashman · The Manifesto, Second Edition
“All aspects of your being are components of your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Open up Pandora’s Box and put your entire being onto paper. It might not be fun, but understanding all sides to you, good and bad, will serve you well in more ways than one.”
Isaac Mashman · The Manifesto, Second Edition
“Every interaction you have is a part of the how.”
Isaac Mashman · The Manifesto, Second Edition
“If you’re aiming to open an art gallery, begin with one stroke of paint. If you want to become an author, writing the first sentence is all it takes to set the groundwork.”
Isaac Mashman · The Manifesto, Second Edition
“If you think about a person’s ambitions for their personal brand, what one may aspire to achieve could be small in the mind of somebody else, while remaining equally huge to another.”
Isaac Mashman · The Manifesto, Second Edition
“By putting yourself into the public’s view, you are positioned in such a way that often one-sided relationships begin to develop.”
Isaac Mashman · The Manifesto, Second Edition
“You will potentially have millions of people who know and trust you, but you may not know they exist.”
Isaac Mashman · The Manifesto, Second Edition
“When rapport is built, what started as a follower relationship is transmuted into a fan, and then into a loyal supporter.”
Isaac Mashman · The Manifesto, Second Edition
“The more you get accustomed to something, the fewer questions exist around it.”
Isaac Mashman · The Manifesto, Second Edition
“Celebrities do not know all of their fans, but their fans know their life story, their career, their interests, where they were born, their spouses, and so many more details that would be considered obsessive.”
Isaac Mashman · The Manifesto, Second Edition
“The Law of Connection gives others a reason to care.”
Isaac Mashman · The Manifesto, Second Edition
“Think about those closest to you. Are they close because of what they can get from you, or because they like you?”
Isaac Mashman · The Manifesto, Second Edition
“The time spent together nurtures that bond and as you are building your personal brand, find ways to connect and make someone feel as if they have known you for years.”
Isaac Mashman · The Manifesto, Second Edition
“Our culture as it exists today is filled with false promises, controlled narratives, and fluff.”
Isaac Mashman · The Manifesto, Second Edition
“Connection leads to security. We have no issue with leaving strangers, but rarely do we want to leave our friends.”
Isaac Mashman · The Manifesto, Second Edition
“Fame and Influence have a symbiotic relationship and when combined, result in the most ideal outcome for personal brands. Alone, their impacts are diminished.”
Isaac Mashman · The Manifesto, Second Edition
“Many people who possess influence are also naturally famous, but not all people who have fame are influential.”
Isaac Mashman · The Manifesto, Second Edition
“Remember that influence is the ability to get a person or group of persons to do or believe something by your words alone.”
Isaac Mashman · The Manifesto, Second Edition
“When a quantifiable measurement of fame is expressed with the emotional aspects of influence, whatever you seek to achieve will be expedited.”
Isaac Mashman · The Manifesto, Second Edition
“Your influence should resonate deep enough with those close observers that it compensates for those who are less engaged.”
Isaac Mashman · The Manifesto, Second Edition
“A personal brand will always exist, regardless of the lack of records or remembrance.”
Isaac Mashman · The Manifesto, Second Edition
“Whatever part a person plays during their life has an eternal contribution to the universe.”
Isaac Mashman · The Manifesto, Second Edition
“For something intangible, it tangibly may be directed, grown, and scaled.”
Isaac Mashman · The Manifesto, Second Edition
“Being fully forgotten or running out of relevance is the closest you can get to destroying a personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“If put on the spot, could you recall the name of your great-great grandparent? It would be impressive if you could, but for the average person, after the first great, it goes dark.”
Isaac Mashman · The Manifesto, Second Edition
“The concept of the 1% extends much farther than finances. It extends to an overall way of being.”
Isaac Mashman · The Manifesto, Second Edition
“Anyone who believes they can pursue the 1% in one area of life, without pursuing the 1% in another is a fool.”
Isaac Mashman · The Manifesto, Second Edition
“By deliberately choosing to be in the category of the 1% you are making it easier for people to latch on and live through you by proxy.”
Isaac Mashman · The Manifesto, Second Edition
“There is no shortage of consumerism, but we are driven by advancement.”
Isaac Mashman · The Manifesto, Second Edition
“Your obsession with growth must get to a point where the times that you are not growing make you feel off; that those moments are not how it should be.”
Isaac Mashman · The Manifesto, Second Edition
“Be selective of the mentors or public figures you look to for advice as you will never have all of the energy in the world to follow every person you might want to.”
Isaac Mashman · The Manifesto, Second Edition
“You are the center of attention but unlike the mindless person that does not deserve it, you have something to offer.”
Isaac Mashman · The Manifesto, Second Edition
“Patience alone becomes an excuse for your lack of execution whereas aggressiveness alone leads to a blatant disregard for relationships, details that matter, and potential impacts to one’s reputation.”
Isaac Mashman · The Manifesto, Second Edition
“There are many beliefs on how success is achieved but what I know as fact, is those who implement their ideas will see things come to fruition far faster than those that overthink without implementing.”
Isaac Mashman · The Manifesto, Second Edition
“Overthinking leads to a lack of effort altogether; rumination is something I struggled with at length, and it makes the smallest tasks appear to be insurmountable.”
Isaac Mashman · The Manifesto, Second Edition
“If you have already built a network once before, you likely know exactly what you need to do to build it again.”
Isaac Mashman · The Manifesto, Second Edition
“There are hundreds of strategies you can use for your personal brand, thousands of potential outcomes, and eventually millions of moving parts. You will never master or implement all of them.”
Isaac Mashman · The Manifesto, Second Edition
“If it means temporarily going back to the basics to establish momentum, so be it.”
Isaac Mashman · The Manifesto, Second Edition
“Others have already made mistakes before we were ever dreamt of. We can learn from the actions of others and examine their findings without having to take the detrimental or painful hits for ourselves. This is the closest we can come to taking a shortcut to success.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is a lifelong commitment and to think that you can hit it big with one swing is half-witted.”
Isaac Mashman · The Manifesto, Second Edition
“All of the articles you wrote, interactions you had, interviews you showed up to, and pieces of content you created are stacked onto one another.”
Isaac Mashman · The Manifesto, Second Edition
“How can you expect others to support you when up until this point you haven't given them any reason to?”
Isaac Mashman · The Manifesto, Second Edition
“A brand-new product has to be validated by the marketplace as does your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Recording a video for the first time may appear like you're climbing Mount Kilimanjaro. I implore you to get in front of the camera and speak.”
Isaac Mashman · The Manifesto, Second Edition
“Will you be great at it on your first try? Probably not but by the thousandth video, your skill set will match what was once blind confidence and belief.”
Isaac Mashman · The Manifesto, Second Edition
“When I first started in business, I operated out of a youthful arrogance. There was cockiness in my character and voice as I was trying to convince other people and frankly, I was trying to convince myself.”
Isaac Mashman · The Manifesto, Second Edition
“As you invest in yourself, through audiobooks, courses or programs, coaching, podcasts, and reading you're effectively adding more figurative “features.”
Isaac Mashman · The Manifesto, Second Edition
“I am personally motivated by a sort of dark energy. I understand this might not appeal to some, but if you can take that chip on your shoulder and carry that weight, you can prove anybody who doubted you wrong.”
Isaac Mashman · The Manifesto, Second Edition
“I have never been somebody who wakes up in a high-vibration state of mind. It takes me time to get out of bed and a few cups of coffee before I feel ready to take on the world.”
Isaac Mashman · The Manifesto, Second Edition
“Maintaining an attitude of optimism as a leader is of the utmost importance because the public is not looking for Debbie Downers to support.”
Isaac Mashman · The Manifesto, Second Edition
“If you are a public pessimist, you might as well be like everybody else. If you speak without self-assurance, you lack credence.”
Isaac Mashman · The Manifesto, Second Edition
“There are no downsides to excellence. Setting a standard for yourself will only lead to better outcomes, and in fairness it is not proper to expect others to follow you on your journey if your execution is subpar.”
Isaac Mashman · The Manifesto, Second Edition
“Send that message, respond to the comment, clean up after yourself in the gym, pick up the piece of trash in the road, and return the shopping cart.”
Isaac Mashman · The Manifesto, Second Edition
“Although your motivating factor for building your personal brand might be vanity, your mindset should not be vain.”
Isaac Mashman · The Manifesto, Second Edition
“Impartiality is the ability to take a step back and evaluate your performance, results, and lack thereof.”
Isaac Mashman · The Manifesto, Second Edition
“The longer you wait to make a change the more likely what you want to change becomes a bad habit and a misguided system of thought.”
Isaac Mashman · The Manifesto, Second Edition
“What are you doing that you shouldn’t be doing, and what could you be doing that you’re not? What are you doing a little that you need to do more?”
Isaac Mashman · The Manifesto, Second Edition
“Impartiality is a representation of maturity.”
Isaac Mashman · The Manifesto, Second Edition
“You can become a top expert in time, but if you’re just starting, you have to balance strategic thinking with your ego drive.”
Isaac Mashman · The Manifesto, Second Edition
“Burnout is marked by a period of inaction. It is a time where questions creep in and focus is lost; it is manifested as doubt grows.”
Isaac Mashman · The Manifesto, Second Edition
“A wildfire cannot grow without oxygen so suffocate those doubts before they spread.”
Isaac Mashman · The Manifesto, Second Edition
“Are you more likely to doubt yourself when things are going great or are you more likely to doubt yourself when things aren't going your way?”
Isaac Mashman · The Manifesto, Second Edition
“Realistically speaking, it will take you at least 3 years to really submit to your personal brand and 5 for everything to accelerate. The first 36 months is a period of trial and error. Around month 60, you’ll get good and focused.”
Isaac Mashman · The Manifesto, Second Edition
“Despite all of the clichés and what feel-good “motivators” tell you, competition is very real.”
Isaac Mashman · The Manifesto, Second Edition
“If you are not positioned as a public figure, as a top person worth following, you will get lost in all of this chatter.”
Isaac Mashman · The Manifesto, Second Edition
“What you have accomplished and what you have brought and contributed to the marketplace are weapons in your arsenal.”
Isaac Mashman · The Manifesto, Second Edition
“I have gamified my process and I am constantly looking for ways that I can stand above the rest.”
Isaac Mashman · The Manifesto, Second Edition
“If you are not a competitive person, you are losing out on a tremendous amount of potential.”
Isaac Mashman · The Manifesto, Second Edition
“Your obligation is not only excellence, your obligation is to get people to know about you because you have the ability to help them.”
Isaac Mashman · The Manifesto, Second Edition
“You versus You. Those periods of doubts and imposter syndrome can fuel your fire by introducing an enemy. Your current version is fighting with the person you are working to become.”
Isaac Mashman · The Manifesto, Second Edition
“The world is not some utopia, so leave the idea that competition does not exist in the past.”
Isaac Mashman · The Manifesto, Second Edition
“You could be blessed with height, but that does not mean you would make a good basketball player.”
Isaac Mashman · The Manifesto, Second Edition
“The idea that talent alone is what makes a person successful is fallacious.”
Isaac Mashman · The Manifesto, Second Edition
“Willpower is the force you call upon that allows you to push through and accomplish tasks even if you do not physically feel like it.”
Isaac Mashman · The Manifesto, Second Edition
“Compile your wins. Every time that you make a decision that goes against the weak voice inside of your head, latch on to that feeling and tell yourself that you did something good.”
Isaac Mashman · The Manifesto, Second Edition
“There is a hierarchy to accomplishments. It is not like a magic wand was waved when certain people became endowed with success.”
Isaac Mashman · The Manifesto, Second Edition
“Fame in and of itself is not a risk as it is impartial and lacks possessive power.”
Isaac Mashman · The Manifesto, Second Edition
“I believe fame can be used to open up doors that are closed to the general public, but step over too much, Lust, Greed, and Envy will ensue.”
Isaac Mashman · The Manifesto, Second Edition
“Losing sight of the bigger picture and the intent behind building your personal brand is what leads to the path of depravity and poor decision making.”
Isaac Mashman · The Manifesto, Second Edition
“Influence in the symbolic hands of dark triad types, when unchallenged or outmaneuvered, has consequences that are impossible to understate.”
Isaac Mashman · The Manifesto, Second Edition
“As you are growing your own influence, my hope is that you do good with it.”
Isaac Mashman · The Manifesto, Second Edition
“You have an obligation to adhere to the ethics of man.”
Isaac Mashman · The Manifesto, Second Edition
“Be cautious with your endorsements, research things before you speak, and understand your ideologies are no longer your own.”
Isaac Mashman · The Manifesto, Second Edition
“Making a quick joke to your audience may be taken seriously and a statement pulled out of context could present you in an erroneous light.”
Isaac Mashman · The Manifesto, Second Edition
“The smallest piece of information can have a far reaching impact on perceptions.”
Isaac Mashman · The Manifesto, Second Edition
“The Horn Effect results in misguided assumptions by association with negative past memories, therefore producing negative repercussions.”
Isaac Mashman · The Manifesto, Second Edition
“There's so much emphasis on the professional side, they miss out on one of the most important parts of their identity.”
Isaac Mashman · The Manifesto, Second Edition
“Brand describes the things that make you money, your credibility, your expertise, and the challenges you have overcome to get to where you are at.”
Isaac Mashman · The Manifesto, Second Edition
“If your marketing is on point, but your brand is lacking, what ends up happening is a massive influx of attention accompanied by a very low rate of conversion.”
Isaac Mashman · The Manifesto, Second Edition
“Once you apply a strong brand with a strong marketing strategy, you achieve a synergistic energy that allows you to become a powerhouse in any area you direct focus towards.”
Isaac Mashman · The Manifesto, Second Edition
“To have somebody question who you are and why they should care about what you do is a horrible situation to be in.”
Isaac Mashman · The Manifesto, Second Edition
“Titles, regardless of the length of time that you’ve held them, contribute to your credibility.”
Isaac Mashman · The Manifesto, Second Edition
“In large part, titles are vanity metrics, which feel good to say and have next to your name, but it is more so about what they can do for you versus how they make you feel.”
Isaac Mashman · The Manifesto, Second Edition
“Pick the ones that are the most relevant to what you want to be known for. The most impactful titles will be the ones people remember and associate with you.”
Isaac Mashman · The Manifesto, Second Edition
“If you once launched a podcast in 2008 and have not had one since, does it make sense for you to say that you’re a podcast host?”
Isaac Mashman · The Manifesto, Second Edition
“Your faith determines many of your beliefs, and your beliefs influence your characteristics.”
Isaac Mashman · The Manifesto, Second Edition
“Without a sense of purpose, nihilism and internal chaos can manifest.”
Isaac Mashman · The Manifesto, Second Edition
“Faith, or the lack thereof, remains a pillar of your personal brand. Faith allows you to connect to others at the deepest levels of humanity.”
Isaac Mashman · The Manifesto, Second Edition
“If people can be aware of your background and what has influenced you into becoming the person you are, they are more likely to trust and understand you.”
Isaac Mashman · The Manifesto, Second Edition
“It is much better to be a good practitioner of your faith and simply show it in a way that does not tout ego.”
Isaac Mashman · The Manifesto, Second Edition
“Your work ethic was instilled by your environment.”
Isaac Mashman · The Manifesto, Second Edition
“I do not expect you to list out every single belief that you have, but having a generalized idea of what you stand for and what you don’t, helps you determine how you would like to be perceived by the broader public and manage associations.”
Isaac Mashman · The Manifesto, Second Edition
“Showcasing your complexity gives people layers to dive into and makes you appear much more interesting; this is the art of storytelling.”
Isaac Mashman · The Manifesto, Second Edition
“You do not have to be the Number 1 leading expert to be positioned as a top expert or even remotely one of the best.”
Isaac Mashman · The Manifesto, Second Edition
“Your profession is the most tangible and straightforward aspect of your brand.”
Isaac Mashman · The Manifesto, Second Edition
“You may be in the entertainment space and believe that you are not providing a solution, yet entertainment is just that.”
Isaac Mashman · The Manifesto, Second Edition
“Being a professional golfer is in terms of personal branding, equal to being a lawyer or a doctor.”
Isaac Mashman · The Manifesto, Second Edition
“Without a profession, you rely heavily on your personality, but are limited in the reasons you are giving people to further back you.”
Isaac Mashman · The Manifesto, Second Edition
“Your business mentors are usually not so all-consumed that they don’t have any hobbies.”
Isaac Mashman · The Manifesto, Second Edition
“Part of positioning your personal brand is in how you communicate it by voice.”
Isaac Mashman · The Manifesto, Second Edition
“To achieve long lasting relationships and create lasting impressions, you have to connect in more profound ways than just your profession.”
Isaac Mashman · The Manifesto, Second Edition
“You would be amazed at how many people will automatically like you that much more or question your liver health because you drink your coffee black.”
Isaac Mashman · The Manifesto, Second Edition
“From that moment of your introduction, find a way to stay in contact with them as there is no telling what mutually beneficial situations will arise from that random point of contact.”
Isaac Mashman · The Manifesto, Second Edition
“More importantly, keep your elevator pitch concise and lead it into a conversation about the other person.”
Isaac Mashman · The Manifesto, Second Edition
“My name is Isaac Mashman and I almost always show up with a cup of coffee in hand, so I apologize in advance if I appear wired.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is defined as a harmonious relationship.”
Isaac Mashman · The Manifesto, Second Edition
“Every fact about you can help you build rapport with another.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is built not just through the ways you are alike but also through time spent together, breaking bread together, introductions from other trusted sources, and from the media.”
Isaac Mashman · The Manifesto, Second Edition
“Value does not always translate into a monetary transaction as you can be providing value in the form of education, entertainment, or by being inspirational.”
Isaac Mashman · The Manifesto, Second Edition
“Identical twins sharing the same DNA have entirely unique fingerprints.”
Isaac Mashman · The Manifesto, Second Edition
“No one else has ever had our symbolic “fingerprint” on the world, or the blend of our past experiences, thoughts, and influences that make up our identity.”
Isaac Mashman · The Manifesto, Second Edition
“Pinpointing your unmistakable character traits and interests is a way to subsidize on your uniqueness.”
Isaac Mashman · The Manifesto, Second Edition
“Occasionally letting others have a look into your lifestyle will pique the interest of the public.”
Isaac Mashman · The Manifesto, Second Edition
“A cliché does little for someone aside from making you come across as desperate.”
Isaac Mashman · The Manifesto, Second Edition
“There is a massive difference between providing value and providing what I refer to as strategic value.”
Isaac Mashman · The Manifesto, Second Edition
“The phrase, “Your personal brand is the most important thing you can build” will become a cliché.”
Isaac Mashman · The Manifesto, Second Edition
“The personal branding space is becoming increasingly competitive and these repetitive phrases can only be used by so many people, so many times.”
Isaac Mashman · The Manifesto, Second Edition
“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”
Isaac Mashman · The Manifesto, Second Edition
“If you do choose to come across as cliché on occasion or use one in your materials, expand on it. Talk about why it is relevant and approach it with complexity.”
Isaac Mashman · The Manifesto, Second Edition
“In my senior year of high school, I began to realize that in having such an unusual name, it could be used to my benefit. I wasn't having to fight with other people to secure my social media handles or purchase my domain.”
Isaac Mashman · The Manifesto, Second Edition
“If you are somebody like me who has never cared for your name, this is your indicator that you should accept it for what it is and then run with it. Don't worry about people being able to pronounce it or if they’ll love it.”
Isaac Mashman · The Manifesto, Second Edition
“Decide today whom YOU want to be known as.”
Isaac Mashman · The Manifesto, Second Edition
“For every two pieces of business content produced, i.e, what helps progress your business or profession, you publish one personal piece of content for a 2:1 ratio.”
Isaac Mashman · The Manifesto, Second Edition
“For every two actions you take that will help your business or career, take one action for yourself and personal interests.”
Isaac Mashman · The Manifesto, Second Edition
“By leaning into this mystery, you are building hype for a major release or upcoming projects and are essentially employing mystery as a marketing tool.”
Isaac Mashman · The Manifesto, Second Edition
“If you were writing a book, you shouldn’t tell every single person you meet the name of every single chapter. You have to leave room for discovery.”
Isaac Mashman · The Manifesto, Second Edition
“If everyone already knew the answer, why would they ever hire you as a professional?”
Isaac Mashman · The Manifesto, Second Edition
“Mystery and the invocation of curiosity are what lead to action and you need to develop your personal brand in such a way that gets people to come back for more because they’re intrigued.”
Isaac Mashman · The Manifesto, Second Edition
“We may not know everything, but we know just enough to stay interested.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is yours and the degree of privacy that you are willing to sacrifice should be done meticulously and methodically.”
Isaac Mashman · The Manifesto, Second Edition
“If you’re going out to dinner and want to make a post of your meal, ask yourself why.”
Isaac Mashman · The Manifesto, Second Edition
“As your fame and influence grow, it’s a good practice to make it a habit of posting the places you’ve been after you’ve already left as a safety precaution.”
Isaac Mashman · The Manifesto, Second Edition
“A personal brand built around capability and reliability suggests that prior results are bound to happen again.”
Isaac Mashman · The Manifesto, Second Edition
“I have no issue with somebody being inspired by my actions and putting their spin on it, but when it is verbatim, the exact copy, it rubs me the wrong way.”
Isaac Mashman · The Manifesto, Second Edition
“As you are reverse engineering your mentors or someone whose strategy you want to apply, it shouldn’t look like you did so.”
Isaac Mashman · The Manifesto, Second Edition
“If you copy someone too aggressively and who is widely known, and it appears as such, people will doubt you for your originality, and it can actually affect your reputation in a negative way.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is personal!”
Isaac Mashman · The Manifesto, Second Edition
“Those of you who are just starting out are especially susceptible because you feel like you have to copy somebody else to get a leg up. This is not the case.”
Isaac Mashman · The Manifesto, Second Edition
“I believe that you can do so much more for your personal brand by reverse engineering what works and putting your personal electric flare to it.”
Isaac Mashman · The Manifesto, Second Edition
“Too much flare can be a bad thing.”
Isaac Mashman · The Manifesto, Second Edition
“Shaping Your Image is as much about developing who you are as a human being as it is expressing who you are to those looking in on you.”
Isaac Mashman · The Manifesto, Second Edition
“You will likely have multiple things that you are working on, but won’t want to be known for all of them.”
Isaac Mashman · The Manifesto, Second Edition
“Use your book as a way to establish credibility for your service or product, but make it commonly accepted that you are a business owner, first and foremost.”
Isaac Mashman · The Manifesto, Second Edition
“During my consultations with clients, I often come across as tedious or obsessive when I point out a space or comma where there shouldn’t be.”
Isaac Mashman · The Manifesto, Second Edition
“Omnipresence: The establishment of a personal brand that is visible everywhere, all the time and attracts opportunities.”
Isaac Mashman · The Manifesto, Second Edition
“Be proactive in your evolution. If the biography that you wrote several months ago no longer reflects what you are doing today, update it!”
Isaac Mashman · The Manifesto, Second Edition
“Don’t become them, but take the best aspects of their strategy, put your own touches to it, and execute on this newly found plan.”
Isaac Mashman · The Manifesto, Second Edition
“In your process, say yes to a lot of things until it becomes more beneficial to say no and be aware of where you are spending your time.”
Isaac Mashman · The Manifesto, Second Edition
“My earliest days of building my personal brand were spent researching my mentors.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is comparable to a business that has deliverable products and services.”
Isaac Mashman · The Manifesto, Second Edition
“If you think about the kind of content that people are consuming, there are four overarching benefits or reasons that they are consciously or more commonly, subconsciously looking for. They can be Entertained, Educated, Motivated/Inspired, and Connected to the creator.”
Isaac Mashman · The Manifesto, Second Edition
“The quality of which you produced several years ago is not the quality you're expected to be producing today.”
Isaac Mashman · The Manifesto, Second Edition
“The comedian should always be working to come up with new material as jokes can only be told so many times before they get overplayed.”
Isaac Mashman · The Manifesto, Second Edition
“Content generates rapport and instills the following in the minds of those who know you: confidence in your abilities, confidence in referring you to their own network, and confidence in offering endorsements or desiring to collaborate with you.”
Isaac Mashman · The Manifesto, Second Edition
“You want to be the person that others want to collaborate with because they know and have an expectation in their mind of potential outcomes.”
Isaac Mashman · The Manifesto, Second Edition
“It is the mental association people have with larger than life figures that gives them the runway to charge hundreds of thousands of dollars, whereas the person who is starting out might only be able to charge a couple of hundred.”
Isaac Mashman · The Manifesto, Second Edition
“Deliverables are seen in different ways and when you understand the complexity of this, you’ll also come to appreciate every small accomplishment and its role relative to your progress.”
Isaac Mashman · The Manifesto, Second Edition
“For my own personal brand, I strategically chose to use white and black to portray that corporate executive, but clean and contemporary feel when somebody visits my page and related works; the cover of this book is black and white, consistent with my branding.”
Isaac Mashman · The Manifesto, Second Edition
“Red is traditionally used for sales and calls to action, green gives you a sense of growth and money, whereas blue is passive and peaceful.”
Isaac Mashman · The Manifesto, Second Edition
“There must be strategic planning on your part from the color of the shirt you wear in the morning, to the email you designed and sent.”
Isaac Mashman · The Manifesto, Second Edition
“Your competitors aren’t thinking about matching their outfits to their posts or website. Details matter!”
Isaac Mashman · The Manifesto, Second Edition
“This form of branding is especially significant for public speakers as their voice is their power.”
Isaac Mashman · The Manifesto, Second Edition
“When was the last time you heard yourself?”
Isaac Mashman · The Manifesto, Second Edition
“Once you’ve been interviewed a couple dozen times, you will get into the flow of being able to answer the question “Who are you?”
Isaac Mashman · The Manifesto, Second Edition
“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”
Isaac Mashman · The Manifesto, Second Edition
“Storytelling does not have to be from your past. As you’re living life, traveling, and doing great things as I know you will, let people in on what you have going on.”
Isaac Mashman · The Manifesto, Second Edition
“There is no need to share your bathroom routine and display it for the world to see, but cut through some of that mysterious cloud surrounding your personal brand and let people know who you are.”
Isaac Mashman · The Manifesto, Second Edition
“Using the first person point of view such as “I am” infers that you are sharing a story or communicating how you feel.”
Isaac Mashman · The Manifesto, Second Edition
“Rotating perspectives induces the communal feeling that the subject at hand is larger than you.”
Isaac Mashman · The Manifesto, Second Edition
“You don’t want to talk about yourself all the time, instead include others in your endeavors and mission.”
Isaac Mashman · The Manifesto, Second Edition
“When you end your professional punchline don't redundantly say “I help people,” consider saying “I help you!” notice how the dynamic shifts? You're approaching it out of service rather than ego.”
Isaac Mashman · The Manifesto, Second Edition
“For the business owners who are reading this, whatever you do, please do not use your business pages and platforms for personal purposes!”
Isaac Mashman · The Manifesto, Second Edition
“There should be no doubt who you are when someone is introducing you, both on and offline, and likewise, there should be no question you are the right person to subscribe to.”
Isaac Mashman · The Manifesto, Second Edition
“You want others to become familiar with how you look and have no question about the identity of who they’re following.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t change the way you speak from platform-to-platform. Who you are is what people will know you for.”
Isaac Mashman · The Manifesto, Second Edition
“Confusing your audience is the last thing you want and having mismatched messaging does just that.”
Isaac Mashman · The Manifesto, Second Edition
“You should be visible and discoverable, whenever and wherever possible.”
Isaac Mashman · The Manifesto, Second Edition
“Imagine the authority that is conveyed by dominating the search engines. Instant credibility.”
Isaac Mashman · The Manifesto, Second Edition
“Reputation is also relative to your surroundings. How your friends and family perceive you will vastly differ from that of your fellow professionals.”
Isaac Mashman · The Manifesto, Second Edition
“Goliath’s demise was caused by the conceited belief he was too big to fall.”
Isaac Mashman · The Manifesto, Second Edition
“Goliath’s reputation was tarnished. David’s had just begun.”
Isaac Mashman · The Manifesto, Second Edition
“It takes a single person who had a negative experience with you, personally or professionally, to start rumors and bring others in on your private matters.”
Isaac Mashman · The Manifesto, Second Edition
“A single employee who begins talking negatively about their employer, plants seeds of doubt in their fellow workers’ mind that eventually destroy the organization’s culture and outward brand from within.”
Isaac Mashman · The Manifesto, Second Edition
“All cancer starts with one mutation and if certain interactions go unchecked and false or negative rumors spread, they can be cancerous for your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Some will gain respect for you while others, no matter what you say or do, will forever have a negative perspective.”
Isaac Mashman · The Manifesto, Second Edition
“If you attempt to make things right, you’re at least able to demonstrate to the public that you’re working to fix what happened to the best of your abilities.”
Isaac Mashman · The Manifesto, Second Edition
“One wrong move can uproot your entire life and ruin your reputation and potential opportunities with it.”
Isaac Mashman · The Manifesto, Second Edition
“As your efforts begin to pay off, your downfall will come at a higher cost.”
Isaac Mashman · The Manifesto, Second Edition
“Influence is a burden that forces and requires an individual to behave differently. To act with righteousness and keep the right company.”
Isaac Mashman · The Manifesto, Second Edition
“Being in control of who has power over you is simply good business and in contrast, you may have some similar control over others.”
Isaac Mashman · The Manifesto, Second Edition
“Society is made up of different kinds of leverage.”
Isaac Mashman · The Manifesto, Second Edition
“Being cautious and conscious of leverage makes you a very effective “trader” of this currency known as influence.”
Isaac Mashman · The Manifesto, Second Edition
“The best way to avoid losing leverage is to be strict in your actions and not fall susceptible to temptations.”
Isaac Mashman · The Manifesto, Second Edition
“A dissatisfied client has sway with your business’ reputation.”
Isaac Mashman · The Manifesto, Second Edition
“In the case of the client who feels like they didn’t get their money's worth or had a negative experience, confront it head on and offer to resolve it before they would ever get the chance to share their situation with the public.”
Isaac Mashman · The Manifesto, Second Edition
“Public speakers who do not deliver great speeches will find future engagements harder to land.”
Isaac Mashman · The Manifesto, Second Edition
“I don’t care if you have 5,000 positive reviews or endorsements from others that talk about how great you are and that you’re an exceptional human being, treat every point of contest with the utmost importance.”
Isaac Mashman · The Manifesto, Second Edition
“Leverage is also found in the falsification of truth.”
Isaac Mashman · The Manifesto, Second Edition
“The business guru who rents his Lamborghini and acts like a high-flyer treads a very fine line of what is honest and what is false.”
Isaac Mashman · The Manifesto, Second Edition
“Leverage in any form comes with a risk and it is simply better to be a good person, than to ever sacrifice your fortune, financially and otherwise, in foolish hopes of obtaining something you do not deserve.”
Isaac Mashman · The Manifesto, Second Edition
“Pay-to-win tactics are representative of the fact you are not good enough; otherwise, why would you have to convince others to pay attention using your dollars?”
Isaac Mashman · The Manifesto, Second Edition
“Never try to convince anybody that you are trustworthy or notable.”
Isaac Mashman · The Manifesto, Second Edition
“I am proud to say that I have never paid out-of-pocket for any press feature.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t let yourself be led on by those vanity metrics that would drive you to make a rash purchase that sacrifices your laurels in an attempt to boost or artificially bolster your credibility.”
Isaac Mashman · The Manifesto, Second Edition
“Bots are, in essence, fake accounts that do little more than contribute to your follower count; it’s not like they provide genuine engagement or have networks of their own to share your content with.”
Isaac Mashman · The Manifesto, Second Edition
“Unfortunately where there is opportunity, people with impatient ambition will also be found.”
Isaac Mashman · The Manifesto, Second Edition
“I myself have been able to land multiple quotes within a 12-month time frame by pitching legitimate journalists, to being invited on for radio interviews, and have been widely distributed in newspapers…All without paying my way into any of them.”
Isaac Mashman · The Manifesto, Second Edition
“I doubt the media outlets want this kind of scrutiny, besides, what kind of credible public figure needs to pay to be featured and what does it say about the outlet if those featured in it, paid?”
Isaac Mashman · The Manifesto, Second Edition
“So what is the solution? Compounding. In time and as your reputation spreads, a funny little thing known as compounding occurs and that’s when the real fun begins.”
Isaac Mashman · The Manifesto, Second Edition
“In many cases, credibility is automatically built as more people know about you but those numbers will only get you so far. Sure, you can have a couple thousand or a couple of million, but what’s more important is how much those who follow you, trust you.”
Isaac Mashman · The Manifesto, Second Edition
“Like you have a reputation, so does every other person or brand you associate yourself with.”
Isaac Mashman · The Manifesto, Second Edition
“Seeking out other top performers in your industry and being seen is a public display of competence.”
Isaac Mashman · The Manifesto, Second Edition
“Build your credibility by associating with entertainers or with those in contrasting fields; you would be amazed at what conversations arise from talking with someone of perceived unlikeness.”
Isaac Mashman · The Manifesto, Second Edition
“Unusual collaborations do more than provide entertainment. They build rapport and give the otherwise uptight professional permission to lower their guard.”
Isaac Mashman · The Manifesto, Second Edition
“Make your selfless intentions public.”
Isaac Mashman · The Manifesto, Second Edition
“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”
Isaac Mashman · The Manifesto, Second Edition
“If you are bold enough to approach your idols, do so as their equal as they will be much more receptive to hearing you out.”
Isaac Mashman · The Manifesto, Second Edition
“The person or platform with more attention, credibility, and influence, is in the power position and is at the liberty to approve or deny your requests.”
Isaac Mashman · The Manifesto, Second Edition
“Never say “I’m your biggest fan” or “I’ve been following you for years.”
Isaac Mashman · The Manifesto, Second Edition
“The worst that can happen is they say no or don’t respond, and you can always follow up in 6 months to a year as your successes grow.”
Isaac Mashman · The Manifesto, Second Edition
“Bring awareness to your accomplishments, not to flaunt, but in a way that demonstrates respect and balanced pride.”
Isaac Mashman · The Manifesto, Second Edition
“Determining your risk tolerance requires you to factor in all aspects of your personal brand and identify what you want to be associated with and what you want to avoid.”
Isaac Mashman · The Manifesto, Second Edition
“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”
Isaac Mashman · The Manifesto, Second Edition
“Risk management comes in the form of legal red tape, the lovely and painstaking part of hitting it big.”
Isaac Mashman · The Manifesto, Second Edition
“If someone says you don’t need a contract, do another evaluation to ensure their intentions are of pure heart as contracts are meant to protect everyone involved.”
Isaac Mashman · The Manifesto, Second Edition
“NDAs also create the perception that you are someone who’s working on something worth protecting.”
Isaac Mashman · The Manifesto, Second Edition
“Risk management does not exist to hinder you, but will act as your parachute, if God forbid, you are required to unwillingly jump out of the plane, or worse, the plane comes crashing down.”
Isaac Mashman · The Manifesto, Second Edition
“Whenever possible, it’s best to avoid controversy that directly relates to your personal brand and reputation. Nonetheless, external controversies can be capitalized upon.”
Isaac Mashman · The Manifesto, Second Edition
“As you see fit, be a person of the people and provide level-headed takes as somebody with insider experience.”
Isaac Mashman · The Manifesto, Second Edition
“If you do choose to comment on things outside of your trade such as politics, religion, or societal issues, do so with class and intention.”
Isaac Mashman · The Manifesto, Second Edition
“Avoid “line in the sand” moments that put you at odds with whole groups as reason is excluded when emotions become involved.”
Isaac Mashman · The Manifesto, Second Edition
“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”
Isaac Mashman · The Manifesto, Second Edition
“I educate people in my audience on what to look out for, provide justifications as to why it’s wrong, and then I swoop in from a point of authority and share what to do instead. Educate, Justify, Prove.”
Isaac Mashman · The Manifesto, Second Edition
“I recently posted that if you're paying to speak on stage, it means that your quality isn’t on par to get paid, or at least not yet.”
Isaac Mashman · The Manifesto, Second Edition
“A Content Loop is when you use past ideas to lay the foundation for future content.”
Isaac Mashman · The Manifesto, Second Edition
“The destruction of your credibility does not usually have permanence unless you do something so egregious that there's no coming back from it.”
Isaac Mashman · The Manifesto, Second Edition
“Under most circumstances, it is possible to redevelop the trust that surrounds you but every situation has nuance.”
Isaac Mashman · The Manifesto, Second Edition
“No degree of good press or how much you pay a public relations firm to squash stories, will be able to fully cover it up, at least not in the age of the internet.”
Isaac Mashman · The Manifesto, Second Edition
“As your personal brand ascends to new heights, others will look to target you to achieve their private ambitions.”
Isaac Mashman · The Manifesto, Second Edition
“The Roman Empire did not collapse overnight; it was through a series of wars, conquests, bad Emperors and political espionage that Rome eventually eroded.”
Isaac Mashman · The Manifesto, Second Edition
“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”
Isaac Mashman · The Manifesto, Second Edition
“A photo is not indicative of wrongdoing but that does not prevent people from thinking that you are a questionable character.”
Isaac Mashman · The Manifesto, Second Edition
“When it comes to the handling of perceptions, “what should be” versus “what actually is,” is inconsequential, it is what is perceived that counts.”
Isaac Mashman · The Manifesto, Second Edition
“I am not suggesting that you must run a background check or hire a private investigator to look into every single person you come across, but if you have a gut feeling or hold previous information, exercise caution in how close of a relationship you build with them.”
Isaac Mashman · The Manifesto, Second Edition
“A difference exists between openly criticizing or questioning a person and purposely going out of your way to harm their reputation and good standing with the public.”
Isaac Mashman · The Manifesto, Second Edition
“If you are aiming to position yourself and become a high authority public figure, be prepared to start playing public figure games.”
Isaac Mashman · The Manifesto, Second Edition
“It amazes me how some people want to become President of the United States when the highest office in the land requires such a degree of transparency and snooping into their background that nothing remains hidden.”
Isaac Mashman · The Manifesto, Second Edition
“Defamation is nasty for everybody involved and it is much better to avoid making any negative statements about others especially when you don't have the facts or are operating emotionally.”
Isaac Mashman · The Manifesto, Second Edition
“Avoid name-dropping or mentioning anybody by name as it makes you appear to be a person who thrives on drama and as though you are targeting others for their success, especially if they are within your profession.”
Isaac Mashman · The Manifesto, Second Edition
“A crisis is defined as a negative spotlight on something that happened to you, something you did, or someone you are associated with that is less than favorable.”
Isaac Mashman · The Manifesto, Second Edition
“Should you fall into a crisis, like accidentally doing business with a scammer, being at an event where one of the speakers is ousted, or other mistakes of your own making, crises are very rarely the end of the world.”
Isaac Mashman · The Manifesto, Second Edition
“Building your personal brand is an endeavor of a lifetime and it is only a matter of time for something to happen that is less than ideal.”
Isaac Mashman · The Manifesto, Second Edition
“You could even view a crisis as indicative that you're moving in the right direction…Please do not take that out of context. Do not seek crises.”
Isaac Mashman · The Manifesto, Second Edition
“Society appreciates transparency and if you act as if you are holier than thou, you're putting on a façade which only gets you so far.”
Isaac Mashman · The Manifesto, Second Edition
“You should absolutely continue to position yourself as a public figure, but even Napoleon Bonaparte foolishly marched into Russia.”
Isaac Mashman · The Manifesto, Second Edition
“If you wanted to take it a step further, you could turn your mistake into a public learning lesson, and share your findings.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t expect everybody to respect or feel a sense of vindication with your acknowledgment of mistakes. You’re not going to have a complete satisfaction rate, but you are mitigating and minimizing any long-term damage that occurs to your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Acting as the perfect narcissist who neglects accountability is not something you would like to be known for.”
Isaac Mashman · The Manifesto, Second Edition
“You're given the opportunity to command change and influence others so much so I would dare say personal branding creates the closest thing to the Midas Touch.”
Isaac Mashman · The Manifesto, Second Edition
“Manipulation can be defined as an abuse of a position of authority.”
Isaac Mashman · The Manifesto, Second Edition
“As your credibility and reach grows, your ability to manipulate grows in parallel.”
Isaac Mashman · The Manifesto, Second Edition
“Influence is the heat you are looking for but if you don’t employ proper safety-precautions and respect its dangers, you will get burned.”
Isaac Mashman · The Manifesto, Second Edition
“Your followers have expectations and endorsements are extensions of your good faith and your personal influence.”
Isaac Mashman · The Manifesto, Second Edition
“Influencers are telling their communities to make decisions based on association. They mention particular perks and services, but the need is not always what drives people to buy or support, it is their seal of approval.”
Isaac Mashman · The Manifesto, Second Edition
“On a personal front, Edification is the endorsement of an individual. Essentially, it is when somebody offers supportive statements about another's accomplishments, character, and overall being. It is an exchange of influence, the most valuable currency the world has to offer.”
Isaac Mashman · The Manifesto, Second Edition
“Never edify without properly vetting and verifying that the person is worthy of edification.”
Isaac Mashman · The Manifesto, Second Edition
“Anyone can call themself an expert but that is biased. If you can get other people to call you an expert and talk about why they support you (without asking), you are in an opportune position.”
Isaac Mashman · The Manifesto, Second Edition
“Today public figures can go from 100,000 followers to 1,000,000 easier than it is to go from 100 to 1,000, because in the mind of the consumer, somebody who has 100,000 followers has already been validated.”
Isaac Mashman · The Manifesto, Second Edition
“Offering too many endorsements and promoting too many things dilutes your personal brand’s value and can fatigue your audience.”
Isaac Mashman · The Manifesto, Second Edition
“There must be a balance between selfless value and selfish aggrandizing.”
Isaac Mashman · The Manifesto, Second Edition
“Relationships require effort so if you choose to be reclusive and not talk to anybody, do not be surprised when your network is not growing or if opportunities stop coming your way.”
Isaac Mashman · The Manifesto, Second Edition
“The time leading up to publishing this book, I barely spoke to anybody to such a point I had people reaching out to see if I had died. That is nobody's fault but my own.”
Isaac Mashman · The Manifesto, Second Edition
“Why does audience fatigue happen? Simply put, ego.”
Isaac Mashman · The Manifesto, Second Edition
“You could tell someone to get motivated, or you could provide the exact steps that you use to stay motivated. You could talk about why everyone should build their personal brand or you could provide the exact blueprint.”
Isaac Mashman · The Manifesto, Second Edition
“Honor your supporters in public and in private as showing gratitude is a sign of leadership; humility is visible in the person who shares in their accomplishments.”
Isaac Mashman · The Manifesto, Second Edition
“The idea of being humble should not be something that imprisons a person or prevents them from pursuing their goals out of the fear that they will be prideful or “better than thou.”
Isaac Mashman · The Manifesto, Second Edition
“You are at the pinnacle of a mountain others aspire to climb and just as you once looked up to others, others are now looking up at you.”
Isaac Mashman · The Manifesto, Second Edition
“This past year I came to the realization that where I am today, younger me wanted to be.”
Isaac Mashman · The Manifesto, Second Edition
“If you say that you're going to do something, for your sake, do it!”
Isaac Mashman · The Manifesto, Second Edition
“Understand that breaking your word may result in broken relationships as you can only go back on your bond so many times before good faith runs dry.”
Isaac Mashman · The Manifesto, Second Edition
“One of my flaws is my incapability to deeply appreciate wins. As my personal brand has grown throughout the last decade I have had to manually force myself to stop and take note of what it is I have accomplished.”
Isaac Mashman · The Manifesto, Second Edition
“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”
Isaac Mashman · The Manifesto, Second Edition
“There will eventually be less convincing and more time spent narrowing down what you choose to do; the greater the public figure, the more selective the actions.”
Isaac Mashman · The Manifesto, Second Edition
“A professional isn’t going to start by charging $1,000 for one consultation. I only charged $20 for my first call.”
Isaac Mashman · The Manifesto, Second Edition
“Compiling wins is about directing attention so that a partnership is perceived as undeniably beneficial.”
Isaac Mashman · The Manifesto, Second Edition
“When you need help or have a favor to ask, you’re taking a withdrawal so ensure that you are depositing more than you are withdrawing.”
Isaac Mashman · The Manifesto, Second Edition
“As a species, we like winning and enjoy associating with winners.”
Isaac Mashman · The Manifesto, Second Edition
“Gamify what you are doing and make it enjoyable. View strengthening your personal brand as a game where the end goal is hitting unprecedented levels.”
Isaac Mashman · The Manifesto, Second Edition
“Look around you; everyone is operating on autopilot, but if you can break that trend and adopt the old world method of talking to strangers, you'll find your friendships growing and relationships advancing.”
Isaac Mashman · The Manifesto, Second Edition
“As your authority scales and you become more out of reach, you'll notice the opposite happens and more people will go out of their way to talk to you.”
Isaac Mashman · The Manifesto, Second Edition
“Do not refrain from taking action over the fear of failure, for if you do, how can you anticipate ever developing the skill?”
Isaac Mashman · The Manifesto, Second Edition
“In marketing, there is no such thing as failure unless your tactic is outright egregious and generates near irreversible and negative public relations.”
Isaac Mashman · The Manifesto, Second Edition
“There was once a time where I left business cards in the self-development section of a well-visited bookstore in The Grove, a popular shopping mall of Los Angeles. A few weeks later I got a message from somebody who found my business card in the book they bought. Outside of the one message there wasn't any correlated ROI, but it was the mentality which I developed that made it worth it.”
Isaac Mashman · The Manifesto, Second Edition
“When promoting new releases or offers, don't focus on telling the entire story, but on the information required to hook someone.”
Isaac Mashman · The Manifesto, Second Edition
“When pitching a journalist for a press feature, it's not about convincing them and sending slews of information. The journalist will read the subject and the first few lines of text most pertinent to their story.”
Isaac Mashman · The Manifesto, Second Edition
“Displaying your credentials and filling out as many text fields as possible answers more questions than it creates.”
Isaac Mashman · The Manifesto, Second Edition
“The stories you told years ago will not be the same stories you continue to tell.”
Isaac Mashman · The Manifesto, Second Edition
“Luxury brands emphasize experiences more than they do features.”
Isaac Mashman · The Manifesto, Second Edition
“Starting with a personable hook establishes rapport and conveys that you're more than just a professional. You're a human being.”
Isaac Mashman · The Manifesto, Second Edition
“When I'm working with clients, I ask them about their passions, their interests, their hobbies, and what they could talk about for hours on end if given the opportunity.”
Isaac Mashman · The Manifesto, Second Edition
“Decide what parts of your life you want to have associated with your public image.”
Isaac Mashman · The Manifesto, Second Edition
“What you decide to show and hide is entirely up to you, but ask yourself “What is my goal in including this?”
Isaac Mashman · The Manifesto, Second Edition
“If you can communicate who you are, who you serve, what's special about you, and more importantly, attach emotional meaning to the outcome, you will assuredly stand out from your competitors.”
Isaac Mashman · The Manifesto, Second Edition
“Your marketing message is one of the first lines of defense for your personal brand and either produces a negative or positive first impression.”
Isaac Mashman · The Manifesto, Second Edition
“Growing a contact list of people and other professionals, whether in your industry or not, makes you invaluable to have around.”
Isaac Mashman · The Manifesto, Second Edition
“You will forever hold a place in their mind as the problem solver if your recommendation exceeds their expectations.”
Isaac Mashman · The Manifesto, Second Edition
“Your name should be the first to come up in private conversations, as the easiest clients to close and the best opportunities come from formal introductions where you’re edified.”
Isaac Mashman · The Manifesto, Second Edition
“I’m not suggesting that you spend hours on end meeting with everyone you see, but taking 10 to 15 minutes for short introductions sharpens your people skills and grows your contacts.”
Isaac Mashman · The Manifesto, Second Edition
“If you want more introductions, lean into your credentials and create peace of mind.”
Isaac Mashman · The Manifesto, Second Edition
“If your main marketing channels disappeared in some act of God or bankruptcy, would you have a contact list to fall back on?”
Isaac Mashman · The Manifesto, Second Edition
“The Power of 3 is an easy marketing strategy that transcends technology and time. I first developed the strategy around 2019 as my clients increasingly struggled to find simple ways to grow their network. It calls for you to introduce yourself to 3 strangers every day for 90 days.”
Isaac Mashman · The Manifesto, Second Edition
“Social media and the internet makes it easy to discount numbers that aren’t in the millions, yet, when you are intentional with whom you decide to connect with, you could be building 3 new relationships with executives and decision-makers, investors and mentors, authors and journalists.”
Isaac Mashman · The Manifesto, Second Edition
“The Power of 3 doesn’t exist just to compound. It’s intended to develop your mentality and lay the foundation needed to scale.”
Isaac Mashman · The Manifesto, Second Edition
“I am in the school of thought that there should be a balance between selfish intent and selfless giving.”
Isaac Mashman · The Manifesto, Second Edition
“There is no such thing as pure selflessness unless we're referring to holy men themselves.”
Isaac Mashman · The Manifesto, Second Edition
“Transparency returns your investment many times over and most appreciate it if you are up front with them.”
Isaac Mashman · The Manifesto, Second Edition
“Communicating intent is the way that you salvage relationships and lay the framework for stronger ones to develop.”
Isaac Mashman · The Manifesto, Second Edition
“Publicizing aspects of your plan and strategy demonstrates organization and casts a vision. Visionaries are appreciated more than the common man.”
Isaac Mashman · The Manifesto, Second Edition
“Not only do incentives communicate authority and create the feeling of progression, they also motivate somebody to take action now rather than later.”
Isaac Mashman · The Manifesto, Second Edition
“Every idea that you have does not have to be executed straight away. Recognize the difference between pushing something off because you don't think that you are good enough or doing so because it makes strategic sense.”
Isaac Mashman · The Manifesto, Second Edition
“Early on, this was one of my biggest mistakes as I wanted to chase so many new shiny objects and didn’t have the discipline to consistently execute.”
Isaac Mashman · The Manifesto, Second Edition
“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”
Isaac Mashman · The Manifesto, Second Edition
“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”
Isaac Mashman · The Manifesto, Second Edition
“Transmitting emotions leads others to consume your content and come back for more.”
Isaac Mashman · The Manifesto, Second Edition
“The greatest public figures transmit emotions via communication methods to trigger a deeper resonance with those on the other end.”
Isaac Mashman · The Manifesto, Second Edition
“If you were to take two people who say the same exact thing but one of them is a better communicator and strikes emotional chords, which person do you think develops the largest audience, all factors aside?”
Isaac Mashman · The Manifesto, Second Edition
“In the case of the introvert, showing a lack of emotion can actually become a signature as that apathetic nature may be perceived as sarcasm and be used to your benefit; a recent hip-hop interviewer comes to mind.”
Isaac Mashman · The Manifesto, Second Edition
“Good deeds are best performed in private and not used as short-sighted ways to boost one’s image or visibility.”
Isaac Mashman · The Manifesto, Second Edition
“If you're somebody who cares deeply and wants to perform good deeds, all attention must be directed away from you and onto the cause itself. You can record a video where you give money to a homeless man, but have you once talked about the homelessness issue in your content?”
Isaac Mashman · The Manifesto, Second Edition
“I made one post on social media about this and left it there. I didn't feel the need to continue basking in something that I would have done without social media.”
Isaac Mashman · The Manifesto, Second Edition
“Testing the Waters is about getting advice and opinions from people who want to see you succeed and have little to gain from offering their assistance.”
Isaac Mashman · The Manifesto, Second Edition
“Getting outside perspectives and surveying responses is a great way to catch things that the biased eye tends to overlook.”
Isaac Mashman · The Manifesto, Second Edition
“If you compare your personal brand to a game of poker, betting $100 might be a lot to the blue-collar man, yet there are big-shot games where hundreds-of-thousands of dollars are on the table.”
Isaac Mashman · The Manifesto, Second Edition
“There is a clear correlation between the degree of a personal brand’s awareness and the degree of risk that is a consequence of any and all mistakes.”
Isaac Mashman · The Manifesto, Second Edition
“Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.”
Isaac Mashman · The Manifesto, Second Edition
“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”
Isaac Mashman · The Manifesto, Second Edition
“Remaining exclusive can have its temporary benefits such as marketing nominations, but I would push you to choose omnipresence nearly every time.”
Isaac Mashman · The Manifesto, Second Edition
“Imagine walking into your local bookstore and seeing your book on the shelf. Choosing to remain exclusive to one online retailer means that will never happen.”
Isaac Mashman · The Manifesto, Second Edition
“Do not discriminate on the size or caliber thereof until several years into your process. The executive may not take every meeting, whereas the early-stage startup founder will.”
Isaac Mashman · The Manifesto, Second Edition
“For years the market focused solely on Search Engine Optimization (SEO), tweaking the finest parcel of metadata or changing header elements, but the times have since changed.”
Isaac Mashman · The Manifesto, Second Edition
“There’s no way for you to be able to have a million different conversations and know a million different people. This does not infer that a million people cannot know you.”
Isaac Mashman · The Manifesto, Second Edition
“Your intention is not to use public speaking as an opportunity to line your pocketbook. Your intention with selling from stage is to sell your expertise and provide strategic value to every single person who already paid a premium to be in attendance.”
Isaac Mashman · The Manifesto, Second Edition
“In my life, the best speeches are those that tell stories and provide tactical advice.”
Isaac Mashman · The Manifesto, Second Edition
“As a speaker, you automatically are perceived as a person of authority.”
Isaac Mashman · The Manifesto, Second Edition
“Spend the majority of your time talking about your attendees, and only spend a few minutes at most talking about you.”
Isaac Mashman · The Manifesto, Second Edition
“An Intrapersonal Relationship refers to the relationship with oneself.”
Isaac Mashman · The Manifesto, Second Edition
“To have as they say, an “authentic” personal brand, it must be built off of the back of truthfulness with self and honesty in your actions.”
Isaac Mashman · The Manifesto, Second Edition
“Nobody is going to be there to tell you to attend an event, create content, have conversations, or pitch that reporter.”
Isaac Mashman · The Manifesto, Second Edition
“Having a healthy internal relationship aids in the development of healthy external relationships too, in so much that you do not come across as codependent, desperate, or too reliant on outcomes by the other party.”
Isaac Mashman · The Manifesto, Second Edition
“This is how fruitful partnerships are born. Out of intent, not out of desperation.”
Isaac Mashman · The Manifesto, Second Edition
“If you were the last person on Earth, you would still technically have a personal brand, but there wouldn't be any power behind it.”
Isaac Mashman · The Manifesto, Second Edition
“Other personal brands give purpose and vigor to our own.”
Isaac Mashman · The Manifesto, Second Edition
“To think that you can connect with somebody in a 15-minute networking call and they will automatically become your best friend or an avid supporter is fallacious.”
Isaac Mashman · The Manifesto, Second Edition
“Ask more questions than you are making statements.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t wish them a Happy Holidays for every occasion as it can come across as disingenuous or a backhanded sales attempt of sorts, but in general, people value intentional effort.”
Isaac Mashman · The Manifesto, Second Edition
“Give your community something to share and advocate for!”
Isaac Mashman · The Manifesto, Second Edition
“Becoming a master communicator can be as simple as starting conversations with strangers at the grocery store.”
Isaac Mashman · The Manifesto, Second Edition
“I'll do this in the coffee aisle and there have been times when I've been swayed into a purchase because of that random person’s perspective.”
Isaac Mashman · The Manifesto, Second Edition
“This requires more spatial-awareness and taste, but if you can find ways to make a stranger laugh, their guard will instantaneously go down.”
Isaac Mashman · The Manifesto, Second Edition
“I would say “um” and use other filler words such as “like.” To young Isaac they felt like the end of the world but I eventually came to understand that unless these quirks show in every sentence, it's less than likely that others will consciously take notice.”
Isaac Mashman · The Manifesto, Second Edition
“A corporation that is hiring for a client-facing role will choose the better communicator who lacks experience over the experienced introvert who can't talk with major accounts.”
Isaac Mashman · The Manifesto, Second Edition
“I have gotten comfortable being in situations that others would normally run from.”
Isaac Mashman · The Manifesto, Second Edition
“We could avoid conversations because we don't want to bother someone, we’d simply prefer to stay silent, or we don't have anything to talk about. Giving a stranger a compliment solves the last problem and you’ll forever have something to say!”
Isaac Mashman · The Manifesto, Second Edition
“Tapping into their emotions is the closest thing to seeing their true self.”
Isaac Mashman · The Manifesto, Second Edition
“During my client consultations, I'll ask them to share their biggest goals that they would feel uncomfortable sharing with their friends and family out of the fear of criticisms or objections. I cut straight to the point and ask the difficult questions. Once they’re out of the way, everything that follows pales in comparison.”
Isaac Mashman · The Manifesto, Second Edition
“Networking is purely the gathering of information, finding pieces of connection, and laying the foundation for a forthcoming relationship. It is a time of fellowship, not a time to be adversarial in the slightest sense.”
Isaac Mashman · The Manifesto, Second Edition
“Take the time to get their contact information before you walk off and if it's somebody that you have serious interest in developing a relationship with, proceed to message them within minutes of walking away, simply thanking them for their time.”
Isaac Mashman · The Manifesto, Second Edition
“Give them a reason to approach the professional and never ask for an introduction for introduction's sake. Have a purpose behind it!”
Isaac Mashman · The Manifesto, Second Edition
“The last thing you want people to do is waste your time, so why would you waste another’s?”
Isaac Mashman · The Manifesto, Second Edition
“Your actions are affecting not only how you are perceived by the third-party, but the person who introduced you as well.”
Isaac Mashman · The Manifesto, Second Edition
“Despite what much of the public believes, being a person of interest does not automatically translate to being financially successful.”
Isaac Mashman · The Manifesto, Second Edition
“Not all celebrities are rich, not all comics write their own jokes, and not all actors perform their own stunts.”
Isaac Mashman · The Manifesto, Second Edition
“Personal magnetism is generated by the fabric of your being which casts a sense of importance, prowess, and public relevance.”
Isaac Mashman · The Manifesto, Second Edition
“On that same business trip, I was one of the only distributors who came dressed in a full suit. Where others were more interested in the Vice President’s Rolex I was more interested in the knowledge he was teaching.”
Isaac Mashman · The Manifesto, Second Edition
“Skepticism serves an instinctual purpose. It’s in our nature to question things that we aren’t familiar with or understand.”
Isaac Mashman · The Manifesto, Second Edition
“If you choose to object to opportunities, do so with class and respect.”
Isaac Mashman · The Manifesto, Second Edition
“If you are certain that somebody has the ill-conceived intent to harm or take advantage of you, you do not owe an explanation; you do not have to respond, but if you choose to do so, do not attack them.”
Isaac Mashman · The Manifesto, Second Edition
“Self-publishing any text is easy to do as the barrier to entry is low and as long as you have something to say or use artificial intelligence, you can become a published author in less than a week.”
Isaac Mashman · The Manifesto, Second Edition
“A substantial issue with people who are working to build their personal brand and are particularly driven by money and vanity, is that they lose sight of the bigger picture. They think that they are bigger than they actually are.”
Isaac Mashman · The Manifesto, Second Edition
“If you’re just starting out, you shouldn’t be asking a brand for $100,000 to make a sponsored post or sell a product.”
Isaac Mashman · The Manifesto, Second Edition
“Approach offers that come to your desk without greed.”
Isaac Mashman · The Manifesto, Second Edition
“Asking for what you feel like you deserve is much better than providing a less-than-exceptional experience because you weren’t fairly compensated in your mind.”
Isaac Mashman · The Manifesto, Second Edition
“Get comfortable asking for preferential outcomes even if you don’t expect it to work.”
Isaac Mashman · The Manifesto, Second Edition
“Additionally, many times my “colleagues” implement short-term strategies themselves, paying for awards and press, rather than becoming press-worthy.”
Isaac Mashman · The Manifesto, Second Edition
“I don’t come from a well-known family, I didn’t have mentors around me who could guide me on this new path, and I lacked the tools that I needed to grow. I had to build myself up as much as I had to build my personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“It doesn’t matter if one marketing platform disappears, your account gets removed, or other divine interventions change the tools at your disposal. Having a personal brand that is well-rounded and reflects YOU will encompass all the other avenues as extensions.”
Isaac Mashman · The Manifesto, Second Edition
“It wasn’t because I was some sort of authority. I didn't have the experience to become one. It was because they connected with me, Isaac Mashman.”
Isaac Mashman · The Manifesto, Second Edition
“I built a connection with strangers on the internet that I eventually transmuted into a faithful following.”
Isaac Mashman · The Manifesto, Second Edition
“Your CTAs (Calls-to-Action) convert because it’s a friend who is asking, not a stranger.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is trust, and in the digital space, it's not like you are literally shaking another person's hand and they're able to look you in your eyes and intuitively read you.”
Isaac Mashman · The Manifesto, Second Edition
“I could go completely off the grid electronically speaking tomorrow, and still go to my local Chamber of Commerce and connect with other business leaders. I could still provide services despite lacking an online presence. Combining both offline and online tactics is the hidden weapon that will create the greatest results in this new techno-social period.”
Isaac Mashman · The Manifesto, Second Edition
“I believe with the increasing accessibility of technology in hubs such as India and Africa, we will soon see a rise in more geographically centered influencers.”
Isaac Mashman · The Manifesto, Second Edition
“You likely know a lot of facts about your favorite movie star, but they wouldn’t know your first name.”
Isaac Mashman · The Manifesto, Second Edition
“The expert is identified through other people vouching for them and is usually perceived better in terms of public opinion.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand gets people familiar with the business of you.”
Isaac Mashman · The Manifesto, Second Edition
“You are going into the conversation with a stranger and by introduction are leaving a vetted figure.”
Isaac Mashman · The Manifesto, Second Edition
“Monetizing your personal brand is a fantastic testament to success and accomplishment.”
Isaac Mashman · The Manifesto, Second Edition
“Identity Positioning offers flexibility. It doesn’t matter if your driving reasons change, the person doesn’t.”
Isaac Mashman · The Manifesto, Second Edition
“We are subconsciously influenced from the time we were children and as memories develop so do our biases.”
Isaac Mashman · The Manifesto, Second Edition
“All great cities have beautiful skylines. What does yours look like?”
Isaac Mashman · The Manifesto, Second Edition
“I may record two videos about my consultancy or public relations, followed by one story from my past or of me doing things in my day-to-day life like bicycling or hiking. I add context to the man.”
Isaac Mashman · The Manifesto, Second Edition
“City skylines are constructed over time. Sometimes skyscrapers are added, other times they’re demolished. Don’t be afraid to switch up your marketing or pivot as you see fit.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is a gift. It is something that you should cherish and respect.”
Isaac Mashman · The Manifesto, Second Edition
“As your influence grows in magnitude, the more leverage you have to get opportunities to come to you rather than search for those opportunities yourself.”
Isaac Mashman · The Manifesto, Second Edition
“Address concerns as they come, associate with the right people, and what you wouldn’t talk about with associates, friends, and family, don’t talk about publicly.”
Isaac Mashman · The Manifesto, Second Edition
“Nobody will see all the offers that get presented to you, the opportunities that you turn down, or the backdoor deals that you could have taken.”
Isaac Mashman · The Manifesto, Second Edition
“Taking credit is less about boasting over your work and is more about publicly displaying your competency and efforts. Asking for accreditation is not a show of ego, but of respect for yourself and towards those you’re working alongside with, or for.”
Isaac Mashman · The Manifesto, Second Edition
“Credits contribute to your body of work, making it easier to pursue future projects.”
Isaac Mashman · The Manifesto, Second Edition
“Never take credit for something you don’t deserve.”
Isaac Mashman · The Manifesto, Second Edition
“You don’t go to a fine dining restaurant wearing basketball shorts and you don’t curse around elderly people. These are more than formalities, they’re proper ways of behavior that represent appreciation and respect for the subjects at hand.”
Isaac Mashman · The Manifesto, Second Edition
“Forcefully promoting your accomplishments gives off the appearance that you didn’t think that you deserved them and that you’re not good enough.”
Isaac Mashman · The Manifesto, Second Edition
“I started building my brand as an ignorant, sometimes arrogant, young entrepreneur just trying to figure out his way in the vast jungle known as life.”
Isaac Mashman · The Manifesto, Second Edition
“In retrospect, I didn’t lose any time because I was more effective at the tasks that mattered. In every new endeavor I used the skills I learned in the one prior.”
Isaac Mashman · The Manifesto, Second Edition
“I would make the argument that if you're just starting and don’t know the figurative difference between up and down, you have a considerable advantage over the person who has years of experience and all of the degrees.”
Isaac Mashman · The Manifesto, Second Edition
“If you can show the crunchiness and dirtiness of starting and share your lessons along the way, there is a home-field advantage. You are doing the things that might not be sexy, but are real.”
Isaac Mashman · The Manifesto, Second Edition
“Arguably, there are more lessons in showing failures and mistakes than there are in retroactively sharing stories that might not be relevant for today’s world.”
Isaac Mashman · The Manifesto, Second Edition
“Do not expect your personal brand to generate a direct financial return for the first several years of conscious effort.”
Isaac Mashman · The Manifesto, Second Edition
“The business professional who chooses to write a book is not going to make a lot of money directly through the publication of their work.”
Isaac Mashman · The Manifesto, Second Edition
“Because you can do something yourself doesn’t mean you need to, especially if the byproducts can be better.”
Isaac Mashman · The Manifesto, Second Edition
“When I concluded that I wanted to become a professionally paid public speaker, I brought on a booking agent who gets a percentage cut of every deal he closes; within 60 days he landed a five-figure opportunity.”
Isaac Mashman · The Manifesto, Second Edition
“Building a team for your personal brand is not about taking things off your plate so you can slack off, it’s about giving you the room to enter into full-blown expansion mode.”
Isaac Mashman · The Manifesto, Second Edition
“I would not have any of my current successes if it weren’t for the conscious direction and action regarding my personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“One hundred years ago if a company wanted to reach consumers across the United States, they had to install entire electrical grids and lay down phone lines. Today you can pick up your phone, and in 60 seconds record a video and have provided access to nearly all of the developed civilization.”
Isaac Mashman · The Manifesto, Second Edition
“I adhere to the idea that an expert is obligated to share their expertise.”
Isaac Mashman · The Manifesto, Second Edition
“If you have the option to purchase from two companies, the first of which you only know for their services, whereas the second you know the owner, which one would you be more likely to support?”
Isaac Mashman · The Manifesto, Second Edition
“It is in the shadow of giants that we live, both good and bad.”
Isaac Mashman · The Manifesto, Second Edition
“I went from the industry of Network Marketing to working in the podcast industry, managing musical talent and building a record label, to building a public relations firm, and now consulting through Mashman Consulting Group.”
Isaac Mashman · The Manifesto, Second Edition
“Developing trust with your fanbase gives you the security to take those leaps and change directions.”
Isaac Mashman · The Manifesto, Second Edition
“You are not trapped in your current pursuits and do not be fearful of how people might respond.”
Isaac Mashman · The Manifesto, Second Edition
“Long gone is the age of pensions and jobs that people spend 40 years of their lives building.”
Isaac Mashman · The Manifesto, Second Edition
“An example from my own personal brand would be taking photos every time I get dressed up, recording a video as ideas cross my mind, and talking to strangers when I go to the store. These micro-habits contribute to the macro-picture.”
Isaac Mashman · The Manifesto, Second Edition
“Nothing that you could do and no amount of time spent dwelling on these passed over opportunities will ever change the fact that you missed them.”
Isaac Mashman · The Manifesto, Second Edition
“Our mentality does not like losing, which is wonderful, but if you let your lack of previous action lead you down a path of procrastination, you will just lose out on more present-day opportunities.”
Isaac Mashman · The Manifesto, Second Edition
“Unlike a viral post, the likelihood that your personal brand becomes a viral sensation overnight is very low and it’s halfwitted to rely on virality for your success.”
Isaac Mashman · The Manifesto, Second Edition
“Momentum is built over an extended period and is combined with dedicated actions.”
Isaac Mashman · The Manifesto, Second Edition
“The less conversation that surrounds you in public, the less relevancy you’ll have in private. If people are only talking about you when you post something, they won’t be privately conversing about you.”
Isaac Mashman · The Manifesto, Second Edition
“The public’s awareness and ability to snuff out scammers and less-than-do-good characters will become heightened and our society as a whole will continue to operate with influence as a currency.”
Isaac Mashman · The Manifesto, Second Edition
“The social credit score already exists. Our personal credit score determines what houses we can buy, cars we can drive, and the loans we qualify for.”
Isaac Mashman · The Manifesto, Second Edition
“My opinion was and remains the same, that AI will enhance a consultant's capabilities and lead to more resolute strategies.”
Isaac Mashman · The Manifesto, Second Edition
“Human connection for as much as artificial intelligence might displace jobs or make reality appear more dystopian, will prevail.”
Isaac Mashman · The Manifesto, Second Edition
“If everybody is trying to become somebody, you’ll need to use every tool at your disposal to rise above and position yourself as that 1% figure.”
Isaac Mashman · The Manifesto, Second Edition
“This Manifesto provides you with nearly everything that is needed to have a successful personal brand and oversee your reputation, but if you do not execute on any of the provided strategies, don’t expect miracles to happen.”
Isaac Mashman · The Manifesto, Second Edition
“You have the ability to build your personal brand in one of two ways. One is by putting on a mask that covers up your true self, and the other is by displaying the person you actually see in the mirror.”
Isaac Mashman · The Manifesto, Second Edition
“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”
Isaac Mashman · The Manifesto, Second Edition
“Masquerading around as a perfect human who never makes mistakes is the opposite of vulnerable and prevents people from connecting with the true version of YOU.”
Isaac Mashman · The Manifesto, Second Edition
“The Mask of Perfection only causes you to hate the person staring back at you in the mirror that much more.”
Isaac Mashman · The Manifesto, Second Edition
“I used to live under the belief that my legacy was one of the most important parts of success, that is until the people around me who I cared about passed away. Death became my acquaintance and it acted as my mentor.”
Isaac Mashman · The Manifesto, Second Edition
“At funerals, I asked myself “If I died tomorrow would I give a damn who showed up?” Of course not...I’d be dead.”
Isaac Mashman · The Manifesto, Second Edition
“Elvis Presley had a procession that went on for miles, but I bet he would have traded the largest funeral for another day on Earth, free of his contracts.”
Isaac Mashman · The Manifesto, Second Edition
“The more you contribute to society, the bigger the legacy.”
Isaac Mashman · The Manifesto, Second Edition
“Do not use the psychological aspects to your gain if it ends in the downfall of another. There is more than enough for all of us.”
Isaac Mashman · The Manifesto, Second Edition
“You will wake up one morning and see that your material was used in another person’s content without you even knowing that they ever set out to promote it.”
Isaac Mashman · The Manifesto, Second Edition
“Measuring the results of your personal brand is as much in feeling as it is the exact measurement of engagement rates, follower counts, referrals from supporters, and the commas in your bank account.”
Isaac Mashman · The Manifesto, Second Edition
“Civilization has brought about new technological advancements but the nature of man has largely remained the same. We seek to be appreciated and ask others for validation.”
Isaac Mashman · The Manifesto, Second Edition
“Instead of visiting the Roman Colosseum to watch Gladiators, we visit stadiums to see our favorite sports teams play.”
Isaac Mashman · The Manifesto, Second Edition
“As with all philosophical works, the greatest value will come through introspection and reflection.”
Isaac Mashman · The Manifesto, Second Edition
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