“In marketing, there is no such thing as failure unless your tactic is outright egregious and generates near irreversible and negative public relations.”

Who said it, and where.

Who said “In marketing, there is no such thing as failure unless your tactic is outright egregious…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.1, Marketing Essentials.