Technology Hub
identitypositioning.com (opens in a new tab)
MCG's technology hub. It hosts the audits, the free tools, the consultant console, dashboards, and data.
Founder & CEO · Founded July 18, 2024 · Little Rock, Arkansas
Mashman Consulting Group.
We optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.
The Firm
Who MCG Is.
Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding. If you would like to learn more or be connected with a Consultant, visit mashmancg.com.
Isaac's Role
Principal-Led, by Design.
Isaac Mashman is the founder and chief executive of Mashman Consulting Group, and its consultant today. Engagements are led by the people who wrote the doctrine. Nothing is handed down a bench to be worked by someone who has never built a name of their own.
Mashman Consulting Group is a Done With You consultancy. MCG facilitates; it does not run a client's brand on their behalf. Engagements are accepted by application and seats are limited each quarter. That is a deliberate position, not a capacity statement.
Full intensity applied on a long timeline. A personal brand is a lifelong commitment; it cannot be won with one swing, and engagements are structured accordingly. MCG calls it Aggressive Patience.
“Isaac Mashman is both an incredible businessman and friend. He has always been ready and able to help me out in my times of need and has gotten my branding to where it needs to be.”
The Method
Identity Positioning™
MCG's proprietary personal brand strategy and philosophy, developed by Isaac Mashman and Eric Chow and academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding. The Brand Audit scores a personal brand across The Five Personal Brand Pillars, at these weights:
01
Omnipresence
25%
02
Credibility
25%
03
Seamless Branding
20%
04
Reputational Health & Risks
15%
05
Marketability
15%
Weights combine the five pillars into one composite out of 100, drawn to scale above. Take the free Brand Audit (opens in a new tab), or read the method on mashmancg.com (opens in a new tab).
The Ecosystem
A Body of Work, Not a Service Menu.
Doctrine, diagnostics, technology, and training, each connected to the others. Everything traces back to the Manifesto.
Free · Two Depths
The Brand Audit (opens in a new tab)
The Identity Positioning™ Brand Audit: the Rapid 25 with no code, and the Unrivaled 50 by referral code during limited release. A composite out of 100, five pillar scores, a risk register, and the three highest-priority moves. Audit scores are never produced by AI.
Free · No Sign-Up
Twelve Free Tools (opens in a new tab)
The Identity Positioning™ Toolkit, built from the Manifesto: from a name generator and an elevator pitch builder to a Power of 3 tracker and a mentor blueprint. No AI, and nothing a visitor types leaves their browser.
For Companies
The Workplace Audit (opens in a new tab)
A proprietary audit of how employees use their personal brands and, through them, represent their company. The Workplace Audit is not intended to be invasive or controlling; it is a good-faith effort to improve outcomes.
Active · Development Ongoing
UnrivaledMCG (opens in a new tab)
MCG's training platform for consultants and clients, with guided programs in the Identity Positioning™ methodology and an evergreen Resource Library every client receives.
Free to Play
Identity Quest™ (opens in a new tab)
Identity Quest™, the world's first personal brand simulator. The methodology made playable rather than readable.
Directory
Personal Branding Agencies (opens in a new tab)
The world's first dedicated personal branding directory. Every listing vetted by MCG against seven criteria.
Imprint
Mashman Publishing (opens in a new tab)
An imprint of MCG. It publishes Isaac's own work and, by invitation, books for MCG clients with an established consulting relationship.
In Development · 2027
Identity Positioner™ (opens in a new tab)
An AI personal brand consultant for premier clients. In development and scheduled for 2027. Not available today and not part of any current engagement.
The Mission
By 2035.
MCG's stated goal: The world's #1 personal brand consultancy, with 500 consultants globally by 2035.
A stated goal, not a headcount. The formal consultant body, with its intake, vetting, and progression, opens in 2028. The long-term vision.
In the News
Releases About the Firm.
Every MASHMAN release is on mashmancg.com/news (opens in a new tab).
Work With the Firm
Your Name Is Already Being Interpreted.
Engagements are accepted by application and seats are limited each quarter. Consultations, the Workplace Audit, and press inquiries for the firm are handled on mashmancg.com.