What it covers
The book identifies and explores the essential questions of building a name on purpose:
- What is personal branding?
- Why would you want to build your personal brand?
- How do you position yourself as a public figure and maintain your reputation?
- What should you publicize?
- How do you handle controversy?
Going well beyond the basics, you will dive into the dichotomy between fame and influence, the proper use of the marketing channels relevant to your time, and the aspects of building a personal brand that most people overlook. Included are nearly 80 curated questions, tasks, and applications the reader is encouraged to complete.
Who it’s for
Isaac has poured all of his knowledge into this text and calls it the World’s First Philosophy of Personal Branding — positioning it as one of the most comprehensive works on the subject.
It is written for entrepreneurs, intrapreneurs, creatives, executives, students, and more — anyone who intends to be followed, in demand, and respected. Readers describe it as a pocket companion for personal branding: fundamentals for beginners, and quality reminders for professionals.
Editions & details
The first edition published November 1, 2021 and became Amazon’s #1 New Release in Public Relations. The fully revised and rewritten second edition followed on March 7, 2025.