“Luxury brands emphasize experiences more than they do features.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.2, Optimization and Consolidation
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Who said it, and where.

Who said “Luxury brands emphasize experiences more than they do features.”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.2, Optimization and Consolidation.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.2, Optimization and Consolidation. https://isaacmashman.com/quotes/luxury-brands-emphasize-experiences-more-than-they