Skip to content

Quotes from the Manifesto

Chapter 6: Marketing.

Steps to reach more people and expand your personal brand’s awareness. 72 quotes from this chapter of Personal Branding: A Manifesto on Fame and Influence, grouped by section.

About the Book Every Chapter

6.1 Marketing Essentials

“Anytime you shake a person's hand and introduce yourself, you are engaging in a form of marketing.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Networking and Relationships

“When networking, always be the one who holds the contact information as most will not reach back out.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“Gamify what you are doing and make it enjoyable. View strengthening your personal brand as a game where the end goal is hitting unprecedented levels.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Mindset

“Look around you; everyone is operating on autopilot, but if you can break that trend and adopt the old world method of talking to strangers, you'll find your friendships growing and relationships advancing.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Marketing and Visibility

“As your authority scales and you become more out of reach, you'll notice the opposite happens and more people will go out of their way to talk to you.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Networking and Relationships

“Do not refrain from taking action over the fear of failure, for if you do, how can you anticipate ever developing the skill?”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Mindset

“In marketing, there is no such thing as failure unless your tactic is outright egregious and generates near irreversible and negative public relations.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Growth and Resilience

“There was once a time where I left business cards in the self-development section of a well-visited bookstore in The Grove, a popular shopping mall of Los Angeles. A few weeks later I got a message from somebody who found my business card in the book they bought. Outside of the one message there wasn't any correlated ROI, but it was the mentality which I developed that made it worth it.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Growth and Resilience

6.2 Optimization and Consolidation

“Your personal brand is your resumé on steroids.”

Isaac Mashman The Manifesto, Second Edition

Personal Branding Marketing and Visibility

“Stories alone don't matter nearly as much as what those stories produce. Emotions.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling

“When promoting new releases or offers, don't focus on telling the entire story, but on the information required to hook someone.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Communication and Storytelling

“When pitching a journalist for a press feature, it's not about convincing them and sending slews of information. The journalist will read the subject and the first few lines of text most pertinent to their story.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Communication and Storytelling

“Displaying your credentials and filling out as many text fields as possible answers more questions than it creates.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Reputation and Credibility

“The stories you told years ago will not be the same stories you continue to tell.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Growth and Resilience

“Luxury brands emphasize experiences more than they do features.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

6.3 Writing Your Marketing Message

“As your personal brand evolves, update your marketing message to reflect who you are today, not who you were five years ago.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Growth and Resilience

“Starting with a personable hook establishes rapport and conveys that you're more than just a professional. You're a human being.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Personal Branding

“When I'm working with clients, I ask them about their passions, their interests, their hobbies, and what they could talk about for hours on end if given the opportunity.”

Isaac Mashman The Manifesto, Second Edition

Personal Branding Business and Entrepreneurship

“Decide what parts of your life you want to have associated with your public image.”

Isaac Mashman The Manifesto, Second Edition

Personal Branding

“What you decide to show and hide is entirely up to you, but ask yourself “What is my goal in including this?”

Isaac Mashman The Manifesto, Second Edition

Personal Branding Communication and Storytelling

“If you can communicate who you are, who you serve, what's special about you, and more importantly, attach emotional meaning to the outcome, you will assuredly stand out from your competitors.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Communication and Storytelling

“Your marketing message is one of the first lines of defense for your personal brand and either produces a negative or positive first impression.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

6.4 Building Your Contact List

“A quality contact list allows you to solve problems with a simple introduction.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“Growing a contact list of people and other professionals, whether in your industry or not, makes you invaluable to have around.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“You will forever hold a place in their mind as the problem solver if your recommendation exceeds their expectations.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“Your name should be the first to come up in private conversations, as the easiest clients to close and the best opportunities come from formal introductions where you’re edified.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“I’m not suggesting that you spend hours on end meeting with everyone you see, but taking 10 to 15 minutes for short introductions sharpens your people skills and grows your contacts.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“If you want more introductions, lean into your credentials and create peace of mind.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Reputation and Credibility

“If your main marketing channels disappeared in some act of God or bankruptcy, would you have a contact list to fall back on?”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Networking and Relationships

6.5 The Power of 3

“Compounding results in exponential growth.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Marketing and Visibility

“Stop viewing everyone as a number and start viewing them as genuine connections and people who live lives of their own, have careers, interests, families, and passions.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“The Power of 3 is an easy marketing strategy that transcends technology and time. I first developed the strategy around 2019 as my clients increasingly struggled to find simple ways to grow their network. It calls for you to introduce yourself to 3 strangers every day for 90 days.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Marketing and Visibility

“Social media and the internet makes it easy to discount numbers that aren’t in the millions, yet, when you are intentional with whom you decide to connect with, you could be building 3 new relationships with executives and decision-makers, investors and mentors, authors and journalists.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“The Power of 3 doesn’t exist just to compound. It’s intended to develop your mentality and lay the foundation needed to scale.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Mindset

6.6 Communicating Intent

“In the age of microwave meals, positioning yourself as a long-term thinker that prefers Crock-Pot meals is a strong competitive advantage.”

Isaac Mashman The Manifesto, Second Edition

Vision and Legacy Business and Entrepreneurship

“Letting your intent be known to your public circle creates advocates out of your community.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Vision and Legacy

“I am in the school of thought that there should be a balance between selfish intent and selfless giving.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Mindset

“There is no such thing as pure selflessness unless we're referring to holy men themselves.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Mindset

“Transparency returns your investment many times over and most appreciate it if you are up front with them.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Ethics and Integrity

“Communicating intent is the way that you salvage relationships and lay the framework for stronger ones to develop.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Communication and Storytelling

“Publicizing aspects of your plan and strategy demonstrates organization and casts a vision. Visionaries are appreciated more than the common man.”

Isaac Mashman The Manifesto, Second Edition

Vision and Legacy Communication and Storytelling

6.7 Incentives

“Not only do incentives communicate authority and create the feeling of progression, they also motivate somebody to take action now rather than later.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

“Every idea that you have does not have to be executed straight away. Recognize the difference between pushing something off because you don't think that you are good enough or doing so because it makes strategic sense.”

Isaac Mashman The Manifesto, Second Edition

Mindset Success and Achievement

“Early on, this was one of my biggest mistakes as I wanted to chase so many new shiny objects and didn’t have the discipline to consistently execute.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Mindset

“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Ethics and Integrity

6.8 Transmitting Emotions In Media

“Human beings are emotional and like to feel connected and comforted by whom they interact.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Networking and Relationships

“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling

“Transmitting emotions leads others to consume your content and come back for more.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Marketing and Visibility

“The greatest public figures transmit emotions via communication methods to trigger a deeper resonance with those on the other end.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Fame and Influence

“If you were to take two people who say the same exact thing but one of them is a better communicator and strikes emotional chords, which person do you think develops the largest audience, all factors aside?”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling

“In the case of the introvert, showing a lack of emotion can actually become a signature as that apathetic nature may be perceived as sarcasm and be used to your benefit; a recent hip-hop interviewer comes to mind.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Personal Branding

6.9 Good Deeds In Public

“Good deeds should be done out of the kindness of your heart, nothing more.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity

“Good deeds are best performed in private and not used as short-sighted ways to boost one’s image or visibility.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity

“If you're somebody who cares deeply and wants to perform good deeds, all attention must be directed away from you and onto the cause itself. You can record a video where you give money to a homeless man, but have you once talked about the homelessness issue in your content?”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Marketing and Visibility

“I made one post on social media about this and left it there. I didn't feel the need to continue basking in something that I would have done without social media.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity

6.10 Testing The Waters

“The stakes rise as your personal brand scales.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Personal Branding

“Testing the Waters is about getting advice and opinions from people who want to see you succeed and have little to gain from offering their assistance.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Networking and Relationships

“Getting outside perspectives and surveying responses is a great way to catch things that the biased eye tends to overlook.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience

“If you compare your personal brand to a game of poker, betting $100 might be a lot to the blue-collar man, yet there are big-shot games where hundreds-of-thousands of dollars are on the table.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Personal Branding

“There is a clear correlation between the degree of a personal brand’s awareness and the degree of risk that is a consequence of any and all mistakes.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

6.11 Distribution

“Artificial Intelligence is worth including as Artificial Engine Optimization (AEO) will, in my opinion, become prevalent in the years to come.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

“Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

“Remaining exclusive can have its temporary benefits such as marketing nominations, but I would push you to choose omnipresence nearly every time.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

“Imagine walking into your local bookstore and seeing your book on the shelf. Choosing to remain exclusive to one online retailer means that will never happen.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Vision and Legacy

“Do not discriminate on the size or caliber thereof until several years into your process. The executive may not take every meeting, whereas the early-stage startup founder will.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Marketing and Visibility

“For years the market focused solely on Search Engine Optimization (SEO), tweaking the finest parcel of metadata or changing header elements, but the times have since changed.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

6.12 Selling From Stage

“There’s no way for you to be able to have a million different conversations and know a million different people. This does not infer that a million people cannot know you.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Communication and Storytelling

“Your intention is not to use public speaking as an opportunity to line your pocketbook. Your intention with selling from stage is to sell your expertise and provide strategic value to every single person who already paid a premium to be in attendance.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Ethics and Integrity

“In my life, the best speeches are those that tell stories and provide tactical advice.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling

“As a speaker, you automatically are perceived as a person of authority.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Reputation and Credibility

“Spend the majority of your time talking about your attendees, and only spend a few minutes at most talking about you.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling