“Content can either connect, educate, entertain, or motivate. If you are good, it will do all four.”
Isaac Mashman · IdeaMensch, 2023
“Obscurity is the enemy of success and the more attention you have, the more comfortably you can monetize it.”
Isaac Mashman · The Manifesto, Second Edition
“Branding is what people know you as, whereas marketing is how you get more people to know about you.”
Isaac Mashman · The Manifesto, Second Edition
“Your elevator pitch is not an opportunity for you to sell your products and services, rather it serves as an opportunity to sell yourself as someone to get to know or follow.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is your resumé on steroids.”
Isaac Mashman · The Manifesto, Second Edition
“Personality sells.”
Isaac Mashman · The Manifesto, Second Edition
“You can not afford to only have a presence on one social media platform.”
Isaac Mashman · CanvasRebel, 2023
“Our accounts always start at zero and every single interaction you have on and offline will contribute to that number growing.”
Isaac Mashman · CanvasRebel, 2023
“Public relations, as with all forms of branding and marketing is manipulation. This is why you have to have a firm ethic standing to engage in these practices.”
Isaac Mashman · Goodreads
“View the content you create to serve as a bridge to connect you with your audience.”
Isaac Mashman · CanvasRebel, 2023
“If your brand sucks, you’ll struggle to get conversions. If your marketing sucks but you have a great brand, you’ll go broke or never recoup any investment.”
Isaac Mashman · Executive Thoughts, 2023
“Public relations is about connecting the consumer to a corporation. The fan to the talent. The supporter of the cause.”
Isaac Mashman · Prowly, 2022
“A little personal branding insider tip here, publishing a book almost always results in a Knowledge Panel being created for the author.”
Isaac Mashman · Executive Thoughts, 2023
“The book cover sells more than the text itself a lot of times so make it good.”
Isaac Mashman · Executive Thoughts, 2023
“Social media is a highlight reel and most of these ‘gurus’ will never share the bloopers.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Where do you want your book to be featured and distributed? The answer should be EVERYWHERE.”
Isaac Mashman · Executive Thoughts, 2023
“Let other people in on your successes. Thank and show gratitude.”
Isaac Mashman · Executive Thoughts, 2023
“I myself can’t stand reading books on my phone or devices, but I knew that it was something I needed to offer.”
Isaac Mashman · Executive Thoughts, 2023
“We go on social media and we follow people. They have followers. It's like every single person who you're following is its own cult.”
Isaac Mashman · Chase the Vision, 2020
“This brings us to the question of, do journalists care more about who is sharing the information or about the information that is shared.”
Isaac Mashman · Executive Thoughts, 2023
“Mystery is what makes it interesting.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t share something without an intention behind it.”
Isaac Mashman · The Manifesto, Second Edition
“Take inspiration from the strategy and use the very best from it, but do not copy its aspects that are easy to change.”
Isaac Mashman · The Manifesto, Second Edition
“Google me. You’ll be able to find what you need.”
Isaac Mashman · Executive Thoughts, 2023
“Seamless Branding is achieved through the consistent and maintained portrayal of yourself.”
Isaac Mashman · The Manifesto, Second Edition
“Crafting a seamless personal brand makes it easy to find, understand, and support you.”
Isaac Mashman · The Manifesto, Second Edition
“Too often, people get caught up in the superficial aspects of branding, focusing on aesthetics and micro-tactics without considering the underlying strategy.”
Isaac Mashman · Executive Thoughts, 2024
“Great content will not help you grow by itself.”
Isaac Mashman · CanvasRebel, 2023
“Controversy with no intent merely creates rage bait.”
Isaac Mashman · The Manifesto, Second Edition
“With 4 billion people online globally, promoting yourself costs nothing but time, and the potential is endless.”
Isaac Mashman · Executive Thoughts, 2025
“The only way that you can demand that attention is by building that attention. You can book higher paying gigs off of the more people who know you.”
Isaac Mashman · Chase the Vision, 2020
“Rather than looking at it as something that takes up time, I have gotten into the habit of creating content as I am living my life.”
Isaac Mashman · IdeaMensch, 2023
“I think that you don't necessarily even need social media to become well-known. You can become well-known in your city and your local government and your field of work just off of word of mouth alone.”
Isaac Mashman · Chase the Vision, 2020
“Anytime you shake a person's hand and introduce yourself, you are engaging in a form of marketing.”
Isaac Mashman · The Manifesto, Second Edition
“As your personal brand evolves, update your marketing message to reflect who you are today, not who you were five years ago.”
Isaac Mashman · The Manifesto, Second Edition
“Compounding results in exponential growth.”
Isaac Mashman · The Manifesto, Second Edition
“People don't want to only hear about your business.”
Isaac Mashman · Chase the Vision, 2020
“Artificial Intelligence is worth including as Artificial Engine Optimization (AEO) will, in my opinion, become prevalent in the years to come.”
Isaac Mashman · The Manifesto, Second Edition
“I think guerilla marketing is really an underrated tool now, especially because everybody's been locked down.”
Isaac Mashman · Pulse, 2021
“Emotions are what drives purchasing decisions.”
Isaac Mashman · The Manifesto, Second Edition
“Podcasting is a way for you to connect and interview your role models, market your services, position yourself as an expert, and attract opportunities.”
Isaac Mashman · The Total Entrepreneurs, 2021
“You’ll probably only average 10 streams or less for your first dozen or so episodes. From there it will scale.”
Isaac Mashman · The Total Entrepreneurs, 2021
“Momentum is easier kept than it is cultivated and it is easier to maintain relevance than it is trying to become relevant.”
Isaac Mashman · The Manifesto, Second Edition
“You don't have people going out and trying to sell a Rolls-Royce.”
Isaac Mashman · Chase the Vision, 2020
“Don't be a jerk, don't be egotistical, don't be arrogant, but at the same time, you have to be confident in your product and your service and what you're doing to the marketplace and do not be afraid to ask for the close.”
Isaac Mashman · Chase the Vision, 2021
“If you really want to stand out, you're going to have to show the world that you're standing out.”
Isaac Mashman · Chase the Vision, 2021
“I personally have spent $0 on PR and all of $10 in ads going back to 2018, on building my company and personal brand. No fake followers. No immoral or unethical practices.”
Isaac Mashman · Voyage LA, 2021
“I believe many businesses today that live in the internet space, lose out on so many opportunities at the local level, and lack that official feeling that traditional companies have.”
Isaac Mashman · Starter Story, 2024
“You do not see luxury brands marketing to just everybody.”
Isaac Mashman · Chase the Vision, 2022
“You see, you have to do the hunting so you can start reaping the benefits of your harvest in the future. This doesn't mean that you're going to be reaping the benefits and all of a sudden stop hunting yourself.”
Isaac Mashman · Chase the Vision, 2022
“You have to be intentional with your marketing efforts, just like you have to be intentional with how you are building out your brand. But if you are not actively promoting yourself, how do you expect people to know about you?”
Isaac Mashman · Chase the Vision, 2022
“Working with a lot of entrepreneurs, very few people have the self-awareness to understand what they should already be marketing or how they can market themselves.”
Isaac Mashman · DoubleB Creates Podcast, 2020
“I like being on one platform, like there's nothing wrong with that. But the only issue that comes about is if you have one audience on one platform and that's where you're putting out all your content, let's say that platform disappears.”
Isaac Mashman · Get After It, 2021
“A lot of times people engage with somebody or people create content only looking to receive something in return. They're not giving. Relationships aren't built that way.”
Isaac Mashman · Get After It, 2021
“The entire purpose of building your personal brand and creating content and building a following is to take people from cold to warm. So when you've been on a call with them, you're taking them from warm to hot.”
Isaac Mashman · Get After It, 2021
“Are you worth listening to? If you are not showing people why they should listen to you by providing them with value and solutions to their problems, people will not take you seriously.”
Isaac Mashman · Get After It, 2021
“All of the articles you wrote, interactions you had, interviews you showed up to, and pieces of content you created are stacked onto one another.”
Isaac Mashman · The Manifesto, Second Edition
“I like to say that you should build an omnipresent brand where it's easy to find you, you're everywhere, and people are able to tell who you are.”
Isaac Mashman · Sales Rep Radio, 2021
“I will always tell you that numbers do matter, but the relationships are what will build those numbers over time.”
Isaac Mashman · Uncovering Success, 2021
“You should always give before you take. That's how those relationships strengthen because if you come across as this overly aggressive marketer, then people will be able to sniff you out and they won't want to work with you.”
Isaac Mashman · Uncovering Success, 2021
“The only way, and I oftentimes say that the only way that you could fail at marketing is doing something so egregious that it ruins your reputation.”
Isaac Mashman · Undiscovered Entrepreneur, 2023
“If you are not positioned as a public figure, as a top person worth following, you will get lost in all of this chatter.”
Isaac Mashman · The Manifesto, Second Edition
“Your obligation is not only excellence, your obligation is to get people to know about you because you have the ability to help them.”
Isaac Mashman · The Manifesto, Second Edition
“Online, we don't want to just talk about what we do and what we can do for another person. We want to build long-lasting relationships. In order to build long-lasting relationships, think about how you build friendships.”
Isaac Mashman · The Bubbles Effect, 2025
“If you're afraid of filming content and being in front of the camera, that means that you should probably start filming content and confront that fear.”
Isaac Mashman · The Bubbles Effect, 2025
“Your personal page is meant for first person use. Your business page is used for third person use.”
Isaac Mashman · We Don't PLAY!, 2025
“Your domain authority is like your credit score in Google's eyes and other search engines.”
Isaac Mashman · We Don't PLAY!, 2025
“You have all of these coaches, these professionals, these entrepreneurs. They only talk about what they can do for the person, for their audience. They never talk about who they actually are.”
Isaac Mashman · Alchemy Experience, 2025
“Creating content is the thing that takes the most time. It takes the most creative energy. But once you have that piece of content, it would be a disservice if you didn't promote it and get the most out of that content.”
Isaac Mashman · Alchemy Experience, 2025
“If your marketing is on point, but your brand is lacking, what ends up happening is a massive influx of attention accompanied by a very low rate of conversion.”
Isaac Mashman · The Manifesto, Second Edition
“Once you apply a strong brand with a strong marketing strategy, you achieve a synergistic energy that allows you to become a powerhouse in any area you direct focus towards.”
Isaac Mashman · The Manifesto, Second Edition
“Every single time you're on a social media platform, ultimately you are doing something to grow your personal brand.”
Isaac Mashman · Real Estate Podcast Show, 2023
“To have somebody question who you are and why they should care about what you do is a horrible situation to be in.”
Isaac Mashman · The Manifesto, Second Edition
“Well, I believe that internet entrepreneurs need to be offline and offline entrepreneurs need to be online.”
Isaac Mashman · Wake The Bleep Up Show, 2025
“It doesn't matter if you're in front of one person or 20 people. You film it like you're speaking in front of a room of 10,000.”
Isaac Mashman · Wake The Bleep Up Show, 2025
“There is this innate gut feeling of, this isn't really legitimate, but the hope is what leads the person to make the purchase.”
Isaac Mashman · Sales and Cigars, 2024
“How can you either verify that you are credible or more importantly show people that you're credible? Because you could be a doctor offline, but if nobody knows that you're a doctor online, how are they going to trust your advice?”
Isaac Mashman · The Deep End with Eric Triplett, 2024
“Algorithms are pro-creator, anti-consumer. They want to keep you on the platform.”
Isaac Mashman · Vertical Momentum Resiliency Podcast, 2024
“All stunts are campaigns, not all campaigns are stunts.”
Isaac Mashman · Web Talks Podcast, 2024
“As business owners and as podcasters, we tread that line of education, but we oftentimes don't tread that line of entertainment.”
Isaac Mashman · Jake's Take with Jacob Elyachar, 2024
“Thinking about the lack of brand loyalty today, I believe that companies need to really put a face to the brand so there can be an emotional connection.”
Isaac Mashman · Invest In Yourself: The Digital Entrepreneur Podcast, 2024
“I always say that if you're not able to have a conversation about yourself, then how do you expect other people to market you as well?”
Isaac Mashman · The Justin Aguirre Podcast, 2021
“Occasionally letting others have a look into your lifestyle will pique the interest of the public.”
Isaac Mashman · The Manifesto, Second Edition
“There is a massive difference between providing value and providing what I refer to as strategic value.”
Isaac Mashman · The Manifesto, Second Edition
“I'm not trying to convince anybody. I'm creating content and episodes that I genuinely know will help people, and I believe that.”
Isaac Mashman · Chase the Vision, 2022
“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”
Isaac Mashman · The Manifesto, Second Edition
“For every two pieces of business content produced, i.e, what helps progress your business or profession, you publish one personal piece of content for a 2:1 ratio.”
Isaac Mashman · The Manifesto, Second Edition
“By leaning into this mystery, you are building hype for a major release or upcoming projects and are essentially employing mystery as a marketing tool.”
Isaac Mashman · The Manifesto, Second Edition
“If you were writing a book, you shouldn’t tell every single person you meet the name of every single chapter. You have to leave room for discovery.”
Isaac Mashman · The Manifesto, Second Edition
“If everyone already knew the answer, why would they ever hire you as a professional?”
Isaac Mashman · The Manifesto, Second Edition
“Mystery and the invocation of curiosity are what lead to action and you need to develop your personal brand in such a way that gets people to come back for more because they’re intrigued.”
Isaac Mashman · The Manifesto, Second Edition
“But you as a creator, a content creator, that's a lifetime commitment, especially if you're growing your personal brand using social media.”
Isaac Mashman · Chase the Vision, 2022
“We may not know everything, but we know just enough to stay interested.”
Isaac Mashman · The Manifesto, Second Edition
“If you’re going out to dinner and want to make a post of your meal, ask yourself why.”
Isaac Mashman · The Manifesto, Second Edition
“I noticed that there was a blue ocean opportunity to start working with people on their personal brands.”
Isaac Mashman · The Bloggy Friends Show, 2022
“So if you have a corporation with a thousand employees, you have a thousand people that can market your company for you.”
Isaac Mashman · Next In Time, 2024
“Too much flare can be a bad thing.”
Isaac Mashman · The Manifesto, Second Edition
“Omnipresence: The establishment of a personal brand that is visible everywhere, all the time and attracts opportunities.”
Isaac Mashman · The Manifesto, Second Edition
“You connect with three new people every single day. You do that for a month, and you connect with 90 new professionals. That's 90 new people in your network who know about you and what you have going on.”
Isaac Mashman · Tools of the Podcast Trade, 2024
“If you think about the kind of content that people are consuming, there are four overarching benefits or reasons that they are consciously or more commonly, subconsciously looking for. They can be Entertained, Educated, Motivated/Inspired, and Connected to the creator.”
Isaac Mashman · The Manifesto, Second Edition
“So if we think about the word personal brand and we split it right down the middle, you have personal on the left, you have brand on the right. A lot of times personal branding guys, people talking about it, only focus on the right side.”
Isaac Mashman · The Deep End with Eric Triplett, 2026
“Content generates rapport and instills the following in the minds of those who know you: confidence in your abilities, confidence in referring you to their own network, and confidence in offering endorsements or desiring to collaborate with you.”
Isaac Mashman · The Manifesto, Second Edition
“For my own personal brand, I strategically chose to use white and black to portray that corporate executive, but clean and contemporary feel when somebody visits my page and related works; the cover of this book is black and white, consistent with my branding.”
Isaac Mashman · The Manifesto, Second Edition
“Red is traditionally used for sales and calls to action, green gives you a sense of growth and money, whereas blue is passive and peaceful.”
Isaac Mashman · The Manifesto, Second Edition
“There must be strategic planning on your part from the color of the shirt you wear in the morning, to the email you designed and sent.”
Isaac Mashman · The Manifesto, Second Edition
“I haven't had to spend any money on paid press out of pocket, and I think that's exceptional compared to a lot of the other pay-to-win strategies that happen today.”
Isaac Mashman · Podcasting 101 with RSS.com, 2022
“I can motivate you with a video and you can feel good. That's an emotional high. The dopamine spike, you feel good. What I'm about is strategic value.”
Isaac Mashman · Sapient, 2024
“So it's a two to one ratio, two business posts, one personal. That creates this good balance to where people are still viewing you as an authority, but they're starting to connect with you more.”
Isaac Mashman · The Deep End with Eric Triplett, 2024
“You want others to become familiar with how you look and have no question about the identity of who they’re following.”
Isaac Mashman · The Manifesto, Second Edition
“Well, if you only post about business, you lose the personal part. If you only focus and post about your personal life, you lose the credibility and the professional side of things.”
Isaac Mashman · The Joseph Graham Show, 2024
“Confusing your audience is the last thing you want and having mismatched messaging does just that.”
Isaac Mashman · The Manifesto, Second Edition
“I'd rather cast the net and maybe pick through it than be the person who only casts the line and hopes they get something, even if the fish is bigger, for example.”
Isaac Mashman · The Joseph Graham Show, 2024
“You should be visible and discoverable, whenever and wherever possible.”
Isaac Mashman · The Manifesto, Second Edition
“Because the audience you build determines the culture that is kind of established around your brand.”
Isaac Mashman · The Joseph Graham Show, 2024
“Imagine the authority that is conveyed by dominating the search engines. Instant credibility.”
Isaac Mashman · The Manifesto, Second Edition
“But it truly boils down to this: if you have momentum, you need to keep that momentum, because it's much easier to keep it than it is to restart it and reestablish it.”
Isaac Mashman · Lets Have This Conversation, 2024
“Why would a rapper be on LinkedIn? Because everyone else isn't. You have to do what other people aren't doing.”
Isaac Mashman · United Podcast Experience, 2019
“I value people for their time, because I know that when they spend time listening to my podcast, reading my blog, or looking at my website, I'm asking them for their time.”
Isaac Mashman · United Podcast Experience, 2019
“The way I see it, man, the more platforms you're on, the higher the chances of other people seeing your platform and getting connected with you.”
Isaac Mashman · United Podcast Experience, 2019
“You do not submit a press release to make money. You submit a press release to give yourself something to promote that you can send other people.”
Isaac Mashman · Visibility Era, 2024
“Bots are, in essence, fake accounts that do little more than contribute to your follower count; it’s not like they provide genuine engagement or have networks of their own to share your content with.”
Isaac Mashman · The Manifesto, Second Edition
“I myself have been able to land multiple quotes within a 12-month time frame by pitching legitimate journalists, to being invited on for radio interviews, and have been widely distributed in newspapers…All without paying my way into any of them.”
Isaac Mashman · The Manifesto, Second Edition
“Going on podcasts is a form of edification.”
Isaac Mashman · Visibility Era, 2024
“If people don't know you, they can't follow you, they can't work with you, they don't know how they can refer people to you.”
Isaac Mashman · Visibility Era, 2024
“If you do a training about how to care for koi ponds and how to care for your fish, you could send that podcast interview to every single one of your clients as a value add.”
Isaac Mashman · Visibility Era, 2024
“Unusual collaborations do more than provide entertainment. They build rapport and give the otherwise uptight professional permission to lower their guard.”
Isaac Mashman · The Manifesto, Second Edition
“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”
Isaac Mashman · The Manifesto, Second Edition
“The algorithm is not your enemy. The algorithm is your friend because the algorithm promotes what content has the highest retention rate.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“Bring awareness to your accomplishments, not to flaunt, but in a way that demonstrates respect and balanced pride.”
Isaac Mashman · The Manifesto, Second Edition
“People consume content because it connects them with the other person. People consume content because it educates them on something new.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”
Isaac Mashman · The Manifesto, Second Edition
“The age of photos being the primary piece of content on Instagram is yesteryear.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“There is the Skyline Strategy, where you take for every two business posts, you make one personal post.”
Isaac Mashman · The Small Business Show, 2025
“Social media is the most powerful tool in the 21st century.”
Isaac Mashman · The Small Business Show, 2025
“Whenever possible, it’s best to avoid controversy that directly relates to your personal brand and reputation. Nonetheless, external controversies can be capitalized upon.”
Isaac Mashman · The Manifesto, Second Edition
“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”
Isaac Mashman · The Manifesto, Second Edition
“I educate people in my audience on what to look out for, provide justifications as to why it’s wrong, and then I swoop in from a point of authority and share what to do instead. Educate, Justify, Prove.”
Isaac Mashman · The Manifesto, Second Edition
“A Content Loop is when you use past ideas to lay the foundation for future content.”
Isaac Mashman · The Manifesto, Second Edition
“Influencers are telling their communities to make decisions based on association. They mention particular perks and services, but the need is not always what drives people to buy or support, it is their seal of approval.”
Isaac Mashman · The Manifesto, Second Edition
“Today public figures can go from 100,000 followers to 1,000,000 easier than it is to go from 100 to 1,000, because in the mind of the consumer, somebody who has 100,000 followers has already been validated.”
Isaac Mashman · The Manifesto, Second Edition
“Offering too many endorsements and promoting too many things dilutes your personal brand’s value and can fatigue your audience.”
Isaac Mashman · The Manifesto, Second Edition
“There must be a balance between selfless value and selfish aggrandizing.”
Isaac Mashman · The Manifesto, Second Edition
“Why does audience fatigue happen? Simply put, ego.”
Isaac Mashman · The Manifesto, Second Edition
“You could tell someone to get motivated, or you could provide the exact steps that you use to stay motivated. You could talk about why everyone should build their personal brand or you could provide the exact blueprint.”
Isaac Mashman · The Manifesto, Second Edition
“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”
Isaac Mashman · The Manifesto, Second Edition
“Gamify what you are doing and make it enjoyable. View strengthening your personal brand as a game where the end goal is hitting unprecedented levels.”
Isaac Mashman · The Manifesto, Second Edition
“Look around you; everyone is operating on autopilot, but if you can break that trend and adopt the old world method of talking to strangers, you'll find your friendships growing and relationships advancing.”
Isaac Mashman · The Manifesto, Second Edition
“In marketing, there is no such thing as failure unless your tactic is outright egregious and generates near irreversible and negative public relations.”
Isaac Mashman · The Manifesto, Second Edition
“There was once a time where I left business cards in the self-development section of a well-visited bookstore in The Grove, a popular shopping mall of Los Angeles. A few weeks later I got a message from somebody who found my business card in the book they bought. Outside of the one message there wasn't any correlated ROI, but it was the mentality which I developed that made it worth it.”
Isaac Mashman · The Manifesto, Second Edition
“When promoting new releases or offers, don't focus on telling the entire story, but on the information required to hook someone.”
Isaac Mashman · The Manifesto, Second Edition
“When pitching a journalist for a press feature, it's not about convincing them and sending slews of information. The journalist will read the subject and the first few lines of text most pertinent to their story.”
Isaac Mashman · The Manifesto, Second Edition
“Displaying your credentials and filling out as many text fields as possible answers more questions than it creates.”
Isaac Mashman · The Manifesto, Second Edition
“Luxury brands emphasize experiences more than they do features.”
Isaac Mashman · The Manifesto, Second Edition
“If you can communicate who you are, who you serve, what's special about you, and more importantly, attach emotional meaning to the outcome, you will assuredly stand out from your competitors.”
Isaac Mashman · The Manifesto, Second Edition
“Your marketing message is one of the first lines of defense for your personal brand and either produces a negative or positive first impression.”
Isaac Mashman · The Manifesto, Second Edition
“If your main marketing channels disappeared in some act of God or bankruptcy, would you have a contact list to fall back on?”
Isaac Mashman · The Manifesto, Second Edition
“The Power of 3 is an easy marketing strategy that transcends technology and time. I first developed the strategy around 2019 as my clients increasingly struggled to find simple ways to grow their network. It calls for you to introduce yourself to 3 strangers every day for 90 days.”
Isaac Mashman · The Manifesto, Second Edition
“Not only do incentives communicate authority and create the feeling of progression, they also motivate somebody to take action now rather than later.”
Isaac Mashman · The Manifesto, Second Edition
“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”
Isaac Mashman · The Manifesto, Second Edition
“Transmitting emotions leads others to consume your content and come back for more.”
Isaac Mashman · The Manifesto, Second Edition
“If you're somebody who cares deeply and wants to perform good deeds, all attention must be directed away from you and onto the cause itself. You can record a video where you give money to a homeless man, but have you once talked about the homelessness issue in your content?”
Isaac Mashman · The Manifesto, Second Edition
“Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.”
Isaac Mashman · The Manifesto, Second Edition
“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”
Isaac Mashman · The Manifesto, Second Edition
“Remaining exclusive can have its temporary benefits such as marketing nominations, but I would push you to choose omnipresence nearly every time.”
Isaac Mashman · The Manifesto, Second Edition
“Imagine walking into your local bookstore and seeing your book on the shelf. Choosing to remain exclusive to one online retailer means that will never happen.”
Isaac Mashman · The Manifesto, Second Edition
“Do not discriminate on the size or caliber thereof until several years into your process. The executive may not take every meeting, whereas the early-stage startup founder will.”
Isaac Mashman · The Manifesto, Second Edition
“For years the market focused solely on Search Engine Optimization (SEO), tweaking the finest parcel of metadata or changing header elements, but the times have since changed.”
Isaac Mashman · The Manifesto, Second Edition
“Give your community something to share and advocate for!”
Isaac Mashman · The Manifesto, Second Edition
“It doesn’t matter if one marketing platform disappears, your account gets removed, or other divine interventions change the tools at your disposal. Having a personal brand that is well-rounded and reflects YOU will encompass all the other avenues as extensions.”
Isaac Mashman · The Manifesto, Second Edition
“Your CTAs (Calls-to-Action) convert because it’s a friend who is asking, not a stranger.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is trust, and in the digital space, it's not like you are literally shaking another person's hand and they're able to look you in your eyes and intuitively read you.”
Isaac Mashman · The Manifesto, Second Edition
“I could go completely off the grid electronically speaking tomorrow, and still go to my local Chamber of Commerce and connect with other business leaders. I could still provide services despite lacking an online presence. Combining both offline and online tactics is the hidden weapon that will create the greatest results in this new techno-social period.”
Isaac Mashman · The Manifesto, Second Edition
“I may record two videos about my consultancy or public relations, followed by one story from my past or of me doing things in my day-to-day life like bicycling or hiking. I add context to the man.”
Isaac Mashman · The Manifesto, Second Edition
“City skylines are constructed over time. Sometimes skyscrapers are added, other times they’re demolished. Don’t be afraid to switch up your marketing or pivot as you see fit.”
Isaac Mashman · The Manifesto, Second Edition
“One hundred years ago if a company wanted to reach consumers across the United States, they had to install entire electrical grids and lay down phone lines. Today you can pick up your phone, and in 60 seconds record a video and have provided access to nearly all of the developed civilization.”
Isaac Mashman · The Manifesto, Second Edition
“Unlike a viral post, the likelihood that your personal brand becomes a viral sensation overnight is very low and it’s halfwitted to rely on virality for your success.”
Isaac Mashman · The Manifesto, Second Edition
“The less conversation that surrounds you in public, the less relevancy you’ll have in private. If people are only talking about you when you post something, they won’t be privately conversing about you.”
Isaac Mashman · The Manifesto, Second Edition
“You will wake up one morning and see that your material was used in another person’s content without you even knowing that they ever set out to promote it.”
Isaac Mashman · The Manifesto, Second Edition
