“Well, if you only post about business, you lose the personal part. If you only focus and post about your personal life, you lose the credibility and the professional side of things.”

“If you share everything about your personal life, it doesn't give anybody anything to wonder about. Then it also suffocates your credibility and the thing that's actually generating you money or making you a success in your business and career.”

Isaac Mashman · Raw & Unscripted with Christopher Rausch, 2025

“So it's a two to one ratio, two business posts, one personal. That creates this good balance to where people are still viewing you as an authority, but they're starting to connect with you more.”

Isaac Mashman · The Deep End with Eric Triplett, 2024

“So if we think about the word personal brand and we split it right down the middle, you have personal on the left, you have brand on the right. A lot of times personal branding guys, people talking about it, only focus on the right side.”

Isaac Mashman · The Deep End with Eric Triplett, 2026

“When people rely too heavily on artificial intelligence, they lose that personal touch sometimes.”

Isaac Mashman · Basic Business AI, 2024

“How can you either verify that you are credible or more importantly show people that you're credible? Because you could be a doctor offline, but if nobody knows that you're a doctor online, how are they going to trust your advice?”

Isaac Mashman · The Deep End with Eric Triplett, 2024

“It doesn't matter if you're in front of one person or 20 people. You film it like you're speaking in front of a room of 10,000.”

Isaac Mashman · Wake The Bleep Up Show, 2025