Founder · Author · Speaker
Coffee in excess.
Personal branding for executives and public figures.
I optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.
Two-time Amazon bestselling author of Personal Branding: A Manifesto on Fame and Influence. Founder of Mashman Consulting Group (opens in a new tab).
A reputation happens to you. A position is built.
On the record
Method
Identity Positioning™
Most people chase visibility and hope a reputation follows. Identity Positioning™ runs the other way: merge who you are with what you do.
Identity Positioning: A Macroscopic View on Personal Branding was academically published as a standalone thought piece in 2024 and is included in full in the Second Edition. Read it on Figshare (opens in a new tab).
Identity Quest™ (opens in a new tab) is the world's first personal brand simulator.
The Manifesto
Personal Branding: A Manifesto on Fame and Influence
The world's first Philosophy of Personal Branding.
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
376 pages and 78 subchapters. Foreword by Eric Chow, COO of Mashman Consulting Group (opens in a new tab).
Stage
Speaking
Isaac delivers strategic and tactical advice, never motivational feel-good theories.
- Atlantic-Oase Professional Conference, Denver, 2024
- Atlantic-Oase Professional Conference, Cleveland, Ohio, 2025
- Water Garden Expo, Oklahoma, 2025
- Dreamer's Summit, Ghana (virtual keynote)
Speaking fees available on request. Speaking for non-profits and charities is free of charge.
Press
Quoted, not pitched.
Quoted three times in Forbes. Quoted in Entrepreneur.
- Quoted three times in Forbes, in pieces by Jodie Cook: February 20, 2024 (opens in a new tab); October 30, 2024 (opens in a new tab); March 26, 2025 (opens in a new tab).
- Quoted in Entrepreneur
- Authority Magazine (opens in a new tab): Driving Disruption: Isaac Mashman of Mashman Consulting Group, interviewed by Cynthia Corsetti
- StarterStory (opens in a new tab): How I Launched A Successful Personal Brand Consultancy And Defining The Industry
- ASBN: The Small Business Show (opens in a new tab): How personal branding fuels small business growth, with Shyann Malone
- ValiantCEO (opens in a new tab): Insights into Effective Scaling Strategies (September 19, 2024)
Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it.
Bespoke consulting
Work through Mashman Consulting Group (opens in a new tab)
Mashman Consulting Group is a Done With You consultancy. Stated mission: The world's #1 personal brand consultancy, with 500 consultants globally by 2035.
Executive Status with Isaac Mashman launches in 2027.