Isaac Mashman
Founder & CEO of Mashman Consulting Group and creator of Identity Positioning™. Two-time author of Personal Branding: A Manifesto on Fame & Influence, now in its second edition, and the voice behind the 100-episode Chase the Vision archive. I help public figures who want to be followed, in demand, and respected optimize, position, and scale their personal brands.
The brand strategist who practices what he publishes
Isaac Mashman is an American author, executive, and speaker, and the Founder & CEO of Mashman Consulting Group (MCG) — a personal brand consultancy headquartered in Little Rock, Arkansas. MCG helps public figures who want to be followed, in demand, and respected optimize, position, and scale their personal brands.
Raised in Jacksonville, Florida in a single-parent, lower-income household, he graduated in the top ten of his class by weighted GPA, declined the traditional college path, and went headfirst into entrepreneurship. In 2019 he was flown to Los Angeles for VidCon as one of Facebook’s Star Creators for Lasso. In 2020 he founded the public relations firm Mashman Ventures, represented his business with Meta in Washington, D.C., and landed quotes in Forbes and Entrepreneur.
In 2024, after dissolving Mashman Ventures entirely, he founded Mashman Consulting Group: an entirely new company built from the ground up on a sharper, more systematic model.
Read the full storyHe is the creator of Identity Positioning™, a philosophy and strategy of personal branding that merges an individual’s personal identity with their professional career to craft public authority, demonstrate competence, and develop a faithful following. It is the backbone of MCG’s client work, and it was academically published as a thought piece in September 2024.
“Defining and evolving how the world interprets and understands personal branding.”
Identity Positioning™ — the work behind being the obvious choice
Most people chase visibility and hope a reputation follows. Identity Positioning™ runs the other way: merge who you are with what you do, then make every asset, appearance, and mention point back to it. It is the proprietary strategy behind my consulting work, and it was academically published in 2024.
Identity Positioning™
Craft public authority, demonstrate competence, and develop a faithful following — then build the entity home and assets that broadcast it everywhere your name appears.
Bespoke Consulting Through MCG
Through Mashman Consulting Group I take on executives and public figures for bespoke engagements — virtual and in person — covering positioning, reputation management, and the press that backs it up.
Speaking & Keynotes
Keynotes, panels, conference sessions, and corporate trainings. Interactive, energetic, and thought-provoking: strategic and tactical advice, never motivational feel-good theories.
On stage
Isaac has taken the stage at the Atlantic-Oase Professional Conference in Denver (2024) and Cleveland, Ohio (2025), and the Water Garden Expo in Oklahoma (2025). Internationally, he delivered a virtual keynote for Ghana’s Dreamer’s Summit, alongside numerous private virtual communities.
Speaking fees available on request. Speaking for non-profits and charities is free of charge. Book signings available on request.
Personal Branding: A Manifesto on Fame & Influence
What if there was something so powerful that you could get nations to do your bidding, millions of people to follow you, and have a direct impact on the world’s future landscape? That thing exists, and it is called personal branding. The second edition is a complete expansion and revision of the first — 376 pages and 78 subchapters, with a foreword by MCG COO Eric Chow. Isaac calls it the World’s First Philosophy of Personal Branding.
Both editions reached the Top 10 in Public Relations on Amazon, with only Edward Bernays — widely regarded as the father of public relations — ranked ahead.
About the BookIdeas he keeps coming back to
The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.
Never call yourself an expert — rather, let others edify you and give you the title.
Be the one who sets the trend, not the one who follows it.
Chase the Vision — the complete archive
A business and self-development show on building, branding, and betting on yourself. It ran from 2019 to 2022 and closed after surpassing 100 episodes. The series is finished — and the full archive is still streaming everywhere.
“Chase the vision regardless of what other people do, say, or think.” One hundred conversations on how people build something worth being known for — and the brand that carries it. New episodes are no longer produced; the catalogue stands as a completed body of work.
Executive Status with Isaac Mashman
A new show, currently in development. More details to come.
Credibility you can point to
Quoted three times in Forbes as an expert voice on personal branding and reputation, interviewed as a guest across dozens of business, marketing, and entrepreneurship podcasts, and featured in radio and newspaper appearances — the kind of third-party proof he helps his own clients earn.
All media coverage earned organically. Isaac Mashman does not engage in paid placements, purchased followings, or pay-to-play press.
Let’s build a brand that precedes you
Available for consulting engagements, keynotes, panels, corporate trainings, podcast guest placements, and expert commentary. If you’re an executive, founder, or public figure ready to make your reputation as legible as it is real, let’s talk.
Get in Touch contact@isaacmashman.com