“Never call yourself an expert, rather, let others edify you and give you the title.”
Isaac Mashman · Goodreads
“Your results are testaments of your actions, not your promises.”
Isaac Mashman · Executive Thoughts, 2024
“The world is moving away from artificiality, and the people that will thrive in the future are the ones built on credibility.”
Isaac Mashman · Executive Thoughts, 2024
“Mediocrity is not respected, but excellence is.”
Isaac Mashman · The Manifesto, Second Edition
“Your reputation is an aspect of your personal brand but it is not your personal brand. Reputation is the general consensus surrounding a subject.”
Isaac Mashman · The Manifesto, Second Edition
“No matter how big you become or how far your personal brand’s fame and influence reaches, you are always a single misstep away from it all crashing down.”
Isaac Mashman · The Manifesto, Second Edition
“Thinking that you can buy your way into a positive reputation is a fool’s way of thinking.”
Isaac Mashman · The Manifesto, Second Edition
“Acknowledging your mistakes does not make you any less of a person; acknowledging mistakes shows character and that you are willing to accept accountability and adopt change.”
Isaac Mashman · The Manifesto, Second Edition
“You aren’t in the business of convincing, but rather in demonstrating.”
Isaac Mashman · The Manifesto, Second Edition
“Do not abuse this gift, as it takes hundreds of years for the mightiest oak tree to be nurtured and grown, but only minutes for it to get cut down.”
Isaac Mashman · The Manifesto, Second Edition
“Our focus is on making you press-worthy, not someone who has to pay for the press.”
Isaac Mashman · CanvasRebel, 2023
“In your mind, you might have the best intentions, but that doesn't mean the public is going to understand that or see it.”
Isaac Mashman · Chase the Vision, 2022
“You have to be very methodical because as you get bigger, you can actually go backwards and do things that harm your credibility that at one point would have actually helped you in your life.”
Isaac Mashman · Chase the Vision, 2022
“Influence is established with action and service, and is validated through edification.”
Isaac Mashman · The Manifesto, Second Edition
“Reputation and influence are separate subjects that just so happen to harmonize.”
Isaac Mashman · The Manifesto, Second Edition
“There comes a point however when you no longer feel the need to prove yourself because your results do the speaking.”
Isaac Mashman · OrlandoVoyager, 2022
“Talking a big game is for little people. Real players express their game in their actions.”
Isaac Mashman · Goodreads
“Transparency leads to trust.”
Isaac Mashman · The Manifesto, Second Edition
“Published author. Imagine being able to call yourself that. Vanity metrics aside, it does carry weight.”
Isaac Mashman · Executive Thoughts, 2023
“Although your book might not directly make you a ton of money, indirectly it can give you the credibility to charge more and trigger a person to say ‘yes’ when you ask for a close.”
Isaac Mashman · Executive Thoughts, 2023
“A little personal branding insider tip here, publishing a book almost always results in a Knowledge Panel being created for the author.”
Isaac Mashman · Executive Thoughts, 2023
“Putting out a piece of work that isn’t well-thought-out, half-put-together or too vague can in fact do more harm than good.”
Isaac Mashman · Executive Thoughts, 2023
“Longevity is about creating a strong foundation followed by preserving the structure.”
Isaac Mashman · The Manifesto, Second Edition
“Let your actions and personal brand do the speaking.”
Isaac Mashman · The Manifesto, Second Edition
“I will never post a picture in front of a rented car, or Airbnb and act like it’s mine.”
Isaac Mashman · The Total Entrepreneurs, 2021
“You don't call yourself an expert yourself, but when enough people do, well, the rest is history.”
Isaac Mashman · Starter Story, 2024
“Our entire civilization operates on titles that convey trust.”
Isaac Mashman · The Manifesto, Second Edition
“There are a ton of pay to win plays out there currently, from paying your way into Forbes, to botting your account with fake followers, and it can be remarkably easy to fall for the trap of quick satisfaction.”
Isaac Mashman · Shoutout LA, 2021
“I am a massive believer that your reputation holds more power than nearly anything else on this planet. Individuals have made and destroyed empires.”
Isaac Mashman · Bold Journey, 2023
“The day I started this practice was the day I recognized that I could move on from trying to convince others of my results, to letting my results speak for me.”
Isaac Mashman · Executive Thoughts, 2023
“Google me. You’ll be able to find what you need.”
Isaac Mashman · Executive Thoughts, 2023
“How do you expect to build up a reputation if you don't put out things to build a reputation on? You have to build the foundation and that foundation is laid through effort and work and through content.”
Isaac Mashman · Chase the Vision, 2020
“Low barrier entry is great, but when the market gets saturated, you have to stand out and having a publisher like Simon and Schuster for example, next to your name only adds to your authority.”
Isaac Mashman · Book Goodies, 2024
“To be a public figure requires the understanding that you are being watched and that your actions are going to be scrutinized.”
Isaac Mashman · The Manifesto, Second Edition
“Thinking that you are too big to fail or fall is the exact thinking that leads to your detriment.”
Isaac Mashman · The Manifesto, Second Edition
“Reputation is about managing and expounding upon perceptions.”
Isaac Mashman · The Manifesto, Second Edition
“Far too many people rely on shortcuts like paid press or superficial growth tactics to build their influence.”
Isaac Mashman · Executive Thoughts, 2024
“There are so many people who feel trapped into buying their followers and success in front of rented cars, but we’d rather help those who want to become a public figure worth following.”
Isaac Mashman · CanvasRebel, 2023
“True authority figures are who they are and let their results speak for themselves.”
Isaac Mashman · The Manifesto, Second Edition
“Trust is the understanding that this person or entity has good intentions.”
Isaac Mashman · The Manifesto, Second Edition
“Credibility is built through the consistent exchange of influence through forms of edification.”
Isaac Mashman · The Manifesto, Second Edition
“Controversy with no intent merely creates rage bait.”
Isaac Mashman · The Manifesto, Second Edition
“The destruction of credibility does not usually come from a single heinous action, rather the accumulation of lapses in judgment and poor decisions over an extended duration of time.”
Isaac Mashman · The Manifesto, Second Edition
“Exchanging influence is credibility by association, as opposed to guilty by association.”
Isaac Mashman · The Manifesto, Second Edition
“The only way that you can become a true figure of public interest is through the edification of enough people.”
Isaac Mashman · The Manifesto, Second Edition
“I run from pay-to-play press or shady tactics to stay within my individual morals.”
Isaac Mashman · Executive Thoughts, 2025
“A person whose word isn't backed up by actions does not foster an attitude of trust or communicate competence.”
Isaac Mashman · The Manifesto, Second Edition
“Larger opportunities seek out positive track records.”
Isaac Mashman · The Manifesto, Second Edition
“Your personal brand is you: everything from your hobbies to your hustle. Your reputation, though, is what people say about you when you’re not around.”
Isaac Mashman · Executive Thoughts, 2025
“I liken it to an oak tree: 100 years to grow, an hour to chop down.”
Isaac Mashman · Executive Thoughts, 2025
“Take some time to ask yourself, who do you want to be known as? Then start taking the action steps every single day on and offline to build up a reputation for yourself.”
Isaac Mashman · Chase the Vision, 2020
“To beget and earn the title of author was indicative of true effort and corresponding accomplishment.”
Isaac Mashman · Executive Thoughts, 2025
“You're able to take that reputation and leverage it for more wealth, for more opportunity just because it is who you are. It is your social equity. It's how powerful, how important your brand is.”
Isaac Mashman · Chase the Vision, 2020
“The stakes rise as your personal brand scales.”
Isaac Mashman · The Manifesto, Second Edition
“Anyone can publish a book, not everyone can publish something worth reading.”
Isaac Mashman · Executive Thoughts, 2025
“Last year alone I was featured in over two dozen articles, and I paid for none of them out of pocket. I am very blessed to say this because a few years ago I was a digital obscurity.”
Isaac Mashman · OrlandoVoyager, 2022
“It is about creating the Midas touch and letting an individual’s results create a sense of undeniable attraction.”
Isaac Mashman · Executive Thoughts, 2026
“Never sell out your personal brand for something you don’t even use.”
Isaac Mashman · The Manifesto, Second Edition
“If you say it, you have to do it. Just saying words and not following through with action gives you a bad rep, makes you look like the boy who cried wolf.”
Isaac Mashman · Chase the Vision, 2020
“Essentially, your personal brand is your social credit score.”
Isaac Mashman · The Manifesto, Second Edition
“I will definitely never buy fake followers and mentions just to appear more credible than I actually am.”
Isaac Mashman · The Total Entrepreneurs, 2021
“As we land more clients they should be able to look at the person guiding them and validate that these steps do in fact, work.”
Isaac Mashman · ValiantCEO, 2024
“Influence is characterized by creating a sense of confidence and trustworthiness.”
Isaac Mashman · The Manifesto, Second Edition
“Someone does not have to fully believe in the thing you're talking about or telling them to do if they trust your intentions or expertise.”
Isaac Mashman · The Manifesto, Second Edition
“A positive track record vindicates you of third-party concerns and validates your ambitions and capabilities.”
Isaac Mashman · The Manifesto, Second Edition
“You can put on a front online, but you cannot put on a front in real life, face to face. When somebody sees you going out and having conversations with people, are you being fraudulent or are you being legit?”
Isaac Mashman · Chase the Vision, 2022
“Do you really think celebrity barbers care about what everybody else is charging? No, they're charging the rate that they want to charge because they know the value that they can deliver. They know that their reputation speaks volumes.”
Isaac Mashman · Chase the Vision, 2022
“Are you worth listening to? If you are not showing people why they should listen to you by providing them with value and solutions to their problems, people will not take you seriously.”
Isaac Mashman · Get After It, 2021
“How can you expect others to support you when up until this point you haven't given them any reason to?”
Isaac Mashman · The Manifesto, Second Edition
“Branding is about credibility.”
Isaac Mashman · Uncovering Success, 2021
“The only way, and I oftentimes say that the only way that you could fail at marketing is doing something so egregious that it ruins your reputation.”
Isaac Mashman · Undiscovered Entrepreneur, 2023
“There is a degree of trust that is automatically established off of the personal brand of the other person who's edifying you. That is credibility.”
Isaac Mashman · Headsmack: Conversations with Misfits, 2024
“What you have accomplished and what you have brought and contributed to the marketplace are weapons in your arsenal.”
Isaac Mashman · The Manifesto, Second Edition
“You are not ever going to call yourself an expert. Other people call you an expert and then you live into that title.”
Isaac Mashman · The Profitable Creative, 2025
“If you've done great things, people are going to get a quick synopsis that you're somebody that is credible or somebody that is worth talking to. Then from there, you could focus on building the relationship.”
Isaac Mashman · The Bubbles Effect, 2025
“Be cautious with your endorsements, research things before you speak, and understand your ideologies are no longer your own.”
Isaac Mashman · The Manifesto, Second Edition
“Making a quick joke to your audience may be taken seriously and a statement pulled out of context could present you in an erroneous light.”
Isaac Mashman · The Manifesto, Second Edition
“The smallest piece of information can have a far reaching impact on perceptions.”
Isaac Mashman · The Manifesto, Second Edition
“The Horn Effect results in misguided assumptions by association with negative past memories, therefore producing negative repercussions.”
Isaac Mashman · The Manifesto, Second Edition
“Being in the business of personal branding, it's like, if you can't find me, there's something wrong. Don't trust me whatsoever.”
Isaac Mashman · LCR Media Podcast, 2026
“To have somebody question who you are and why they should care about what you do is a horrible situation to be in.”
Isaac Mashman · The Manifesto, Second Edition
“Titles, regardless of the length of time that you’ve held them, contribute to your credibility.”
Isaac Mashman · The Manifesto, Second Edition
“In large part, titles are vanity metrics, which feel good to say and have next to your name, but it is more so about what they can do for you versus how they make you feel.”
Isaac Mashman · The Manifesto, Second Edition
“If you once launched a podcast in 2008 and have not had one since, does it make sense for you to say that you’re a podcast host?”
Isaac Mashman · The Manifesto, Second Edition
“I do not expect you to list out every single belief that you have, but having a generalized idea of what you stand for and what you don’t, helps you determine how you would like to be perceived by the broader public and manage associations.”
Isaac Mashman · The Manifesto, Second Edition
“You do not have to be the Number 1 leading expert to be positioned as a top expert or even remotely one of the best.”
Isaac Mashman · The Manifesto, Second Edition
“The people that are controlling the narrative from behind the scenes are people who understand public relations, reputation management, personal branding, psychology, all of that.”
Isaac Mashman · Web Talks Podcast, 2024
“Personal branding is not PR, but every personal brand has a reputation. So PR does matter.”
Isaac Mashman · Web Talks Podcast, 2024
“So your personal brand is that investment that will pay off long term if you are consistent enough to stick with it and continue doing things that are pushing your image and pushing your reputation forward.”
Isaac Mashman · Business Growth Trailblazers, 2024
“A personal brand built around capability and reliability suggests that prior results are bound to happen again.”
Isaac Mashman · The Manifesto, Second Edition
“If you copy someone too aggressively and who is widely known, and it appears as such, people will doubt you for your originality, and it can actually affect your reputation in a negative way.”
Isaac Mashman · The Manifesto, Second Edition
“So build your personal brand to where the press comes to you, or to where you could get into the press without having to pay your way in, because that's what legitimate media does.”
Isaac Mashman · The Maverrik Podcast, 2022
“Use your book as a way to establish credibility for your service or product, but make it commonly accepted that you are a business owner, first and foremost.”
Isaac Mashman · The Manifesto, Second Edition
“The quality of which you produced several years ago is not the quality you're expected to be producing today.”
Isaac Mashman · The Manifesto, Second Edition
“I say it's not just about your profession, because you can pivot multiple times in your life and your career. You can go from business to business to business, and people will still know you for you.”
Isaac Mashman · The Deep End with Eric Triplett, 2026
“You want to be the person that others want to collaborate with because they know and have an expectation in their mind of potential outcomes.”
Isaac Mashman · The Manifesto, Second Edition
“Every consultant we hire and train and bring on is an associate of Mashman Consulting Group. Their personal brand is going to speak volumes about the company that they work for.”
Isaac Mashman · The Deep End with Eric Triplett, 2026
“A lot of times people just make these blanketed statements and it doesn't do anything positive for their personal brand. So I say that being intentional with what you're posting, what you choose not to post, is, you know, paramount.”
Isaac Mashman · Vertical Momentum Resiliency Podcast, 2025
“I haven't had to spend any money on paid press out of pocket, and I think that's exceptional compared to a lot of the other pay-to-win strategies that happen today.”
Isaac Mashman · Podcasting 101 with RSS.com, 2022
“What is edification? Edification is basically saying that you vouch for a person. You say, I trust this individual.”
Isaac Mashman · Sapient, 2024
“Imagine the authority that is conveyed by dominating the search engines. Instant credibility.”
Isaac Mashman · The Manifesto, Second Edition
“Reputation is also relative to your surroundings. How your friends and family perceive you will vastly differ from that of your fellow professionals.”
Isaac Mashman · The Manifesto, Second Edition
“Think about the biggest oak tree. It's hundreds of years. But I could go with a couple of guys with a chainsaw and cut down that tree in less than a day. That's very similar to your reputation and to your brand.”
Isaac Mashman · Lets Have This Conversation, 2024
“Goliath’s demise was caused by the conceited belief he was too big to fall.”
Isaac Mashman · The Manifesto, Second Edition
“Goliath’s reputation was tarnished. David’s had just begun.”
Isaac Mashman · The Manifesto, Second Edition
“It takes a single person who had a negative experience with you, personally or professionally, to start rumors and bring others in on your private matters.”
Isaac Mashman · The Manifesto, Second Edition
“A single employee who begins talking negatively about their employer, plants seeds of doubt in their fellow workers’ mind that eventually destroy the organization’s culture and outward brand from within.”
Isaac Mashman · The Manifesto, Second Edition
“All cancer starts with one mutation and if certain interactions go unchecked and false or negative rumors spread, they can be cancerous for your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Some will gain respect for you while others, no matter what you say or do, will forever have a negative perspective.”
Isaac Mashman · The Manifesto, Second Edition
“If you attempt to make things right, you’re at least able to demonstrate to the public that you’re working to fix what happened to the best of your abilities.”
Isaac Mashman · The Manifesto, Second Edition
“One wrong move can uproot your entire life and ruin your reputation and potential opportunities with it.”
Isaac Mashman · The Manifesto, Second Edition
“As your efforts begin to pay off, your downfall will come at a higher cost.”
Isaac Mashman · The Manifesto, Second Edition
“Being in control of who has power over you is simply good business and in contrast, you may have some similar control over others.”
Isaac Mashman · The Manifesto, Second Edition
“Being cautious and conscious of leverage makes you a very effective ‘trader’ of this currency known as influence.”
Isaac Mashman · The Manifesto, Second Edition
“The best way to avoid losing leverage is to be strict in your actions and not fall susceptible to temptations.”
Isaac Mashman · The Manifesto, Second Edition
“A dissatisfied client has sway with your business’ reputation.”
Isaac Mashman · The Manifesto, Second Edition
“In the case of the client who feels like they didn’t get their money's worth or had a negative experience, confront it head on and offer to resolve it before they would ever get the chance to share their situation with the public.”
Isaac Mashman · The Manifesto, Second Edition
“Public speakers who do not deliver great speeches will find future engagements harder to land.”
Isaac Mashman · The Manifesto, Second Edition
“I don’t care if you have 5,000 positive reviews or endorsements from others that talk about how great you are and that you’re an exceptional human being, treat every point of contest with the utmost importance.”
Isaac Mashman · The Manifesto, Second Edition
“Leverage is also found in the falsification of truth.”
Isaac Mashman · The Manifesto, Second Edition
“The business guru who rents his Lamborghini and acts like a high-flyer treads a very fine line of what is honest and what is false.”
Isaac Mashman · The Manifesto, Second Edition
“Pay-to-win tactics are representative of the fact you are not good enough; otherwise, why would you have to convince others to pay attention using your dollars?”
Isaac Mashman · The Manifesto, Second Edition
“You do not submit a press release to make money. You submit a press release to give yourself something to promote that you can send other people.”
Isaac Mashman · Visibility Era, 2024
“Never try to convince anybody that you are trustworthy or notable.”
Isaac Mashman · The Manifesto, Second Edition
“I am proud to say that I have never paid out-of-pocket for any press feature.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t let yourself be led on by those vanity metrics that would drive you to make a rash purchase that sacrifices your laurels in an attempt to boost or artificially bolster your credibility.”
Isaac Mashman · The Manifesto, Second Edition
“You can go and be honest and say, I don't know everything, but I'm working on figuring it out. And if I don't know something, I know people who do.”
Isaac Mashman · Visibility Era, 2024
“I myself have been able to land multiple quotes within a 12-month time frame by pitching legitimate journalists, to being invited on for radio interviews, and have been widely distributed in newspapers…All without paying my way into any of them.”
Isaac Mashman · The Manifesto, Second Edition
“Going on podcasts is a form of edification.”
Isaac Mashman · Visibility Era, 2024
“I doubt the media outlets want this kind of scrutiny, besides, what kind of credible public figure needs to pay to be featured and what does it say about the outlet if those featured in it, paid?”
Isaac Mashman · The Manifesto, Second Edition
“So what is the solution? Compounding. In time and as your reputation spreads, a funny little thing known as compounding occurs and that’s when the real fun begins.”
Isaac Mashman · The Manifesto, Second Edition
“If you're a legitimate public figure, if you're somebody who has legitimate credibility and authority, you should be the one getting paid. You should never pay.”
Isaac Mashman · Visibility Era, 2024
“In many cases, credibility is automatically built as more people know about you but those numbers will only get you so far. Sure, you can have a couple thousand or a couple of million, but what’s more important is how much those who follow you, trust you.”
Isaac Mashman · The Manifesto, Second Edition
“Like you have a reputation, so does every other person or brand you associate yourself with.”
Isaac Mashman · The Manifesto, Second Edition
“Seeking out other top performers in your industry and being seen is a public display of competence.”
Isaac Mashman · The Manifesto, Second Edition
“Build your credibility by associating with entertainers or with those in contrasting fields; you would be amazed at what conversations arise from talking with someone of perceived unlikeness.”
Isaac Mashman · The Manifesto, Second Edition
“Make your selfless intentions public.”
Isaac Mashman · The Manifesto, Second Edition
“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”
Isaac Mashman · The Manifesto, Second Edition
“Determining your risk tolerance requires you to factor in all aspects of your personal brand and identify what you want to be associated with and what you want to avoid.”
Isaac Mashman · The Manifesto, Second Edition
“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”
Isaac Mashman · The Manifesto, Second Edition
“Risk management comes in the form of legal red tape, the lovely and painstaking part of hitting it big.”
Isaac Mashman · The Manifesto, Second Edition
“Risk management does not exist to hinder you, but will act as your parachute, if God forbid, you are required to unwillingly jump out of the plane, or worse, the plane comes crashing down.”
Isaac Mashman · The Manifesto, Second Edition
“Whenever possible, it’s best to avoid controversy that directly relates to your personal brand and reputation. Nonetheless, external controversies can be capitalized upon.”
Isaac Mashman · The Manifesto, Second Edition
“As you see fit, be a person of the people and provide level-headed takes as somebody with insider experience.”
Isaac Mashman · The Manifesto, Second Edition
“I think analyzing how our own judgment is being cast on other people is also an effective tool to use to audit how other people are perceiving us.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“Avoid ‘line in the sand’ moments that put you at odds with whole groups as reason is excluded when emotions become involved.”
Isaac Mashman · The Manifesto, Second Edition
“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”
Isaac Mashman · The Manifesto, Second Edition
“The destruction of your credibility does not usually have permanence unless you do something so egregious that there's no coming back from it.”
Isaac Mashman · The Manifesto, Second Edition
“Under most circumstances, it is possible to redevelop the trust that surrounds you but every situation has nuance.”
Isaac Mashman · The Manifesto, Second Edition
“No degree of good press or how much you pay a public relations firm to squash stories, will be able to fully cover it up, at least not in the age of the internet.”
Isaac Mashman · The Manifesto, Second Edition
“As your personal brand ascends to new heights, others will look to target you to achieve their private ambitions.”
Isaac Mashman · The Manifesto, Second Edition
“The Roman Empire did not collapse overnight; it was through a series of wars, conquests, bad Emperors and political espionage that Rome eventually eroded.”
Isaac Mashman · The Manifesto, Second Edition
“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”
Isaac Mashman · The Manifesto, Second Edition
“A photo is not indicative of wrongdoing but that does not prevent people from thinking that you are a questionable character.”
Isaac Mashman · The Manifesto, Second Edition
“When it comes to the handling of perceptions, ‘what should be’ versus ‘what actually is,’ is inconsequential, it is what is perceived that counts.”
Isaac Mashman · The Manifesto, Second Edition
“I am not suggesting that you must run a background check or hire a private investigator to look into every single person you come across, but if you have a gut feeling or hold previous information, exercise caution in how close of a relationship you build with them.”
Isaac Mashman · The Manifesto, Second Edition
“A difference exists between openly criticizing or questioning a person and purposely going out of your way to harm their reputation and good standing with the public.”
Isaac Mashman · The Manifesto, Second Edition
“If you are aiming to position yourself and become a high authority public figure, be prepared to start playing public figure games.”
Isaac Mashman · The Manifesto, Second Edition
“Avoid name-dropping or mentioning anybody by name as it makes you appear to be a person who thrives on drama and as though you are targeting others for their success, especially if they are within your profession.”
Isaac Mashman · The Manifesto, Second Edition
“A crisis is defined as a negative spotlight on something that happened to you, something you did, or someone you are associated with that is less than favorable.”
Isaac Mashman · The Manifesto, Second Edition
“Should you fall into a crisis, like accidentally doing business with a scammer, being at an event where one of the speakers is ousted, or other mistakes of your own making, crises are very rarely the end of the world.”
Isaac Mashman · The Manifesto, Second Edition
“Building your personal brand is an endeavor of a lifetime and it is only a matter of time for something to happen that is less than ideal.”
Isaac Mashman · The Manifesto, Second Edition
“You could even view a crisis as indicative that you're moving in the right direction…Please do not take that out of context. Do not seek crises.”
Isaac Mashman · The Manifesto, Second Edition
“Society appreciates transparency and if you act as if you are holier than thou, you're putting on a façade which only gets you so far.”
Isaac Mashman · The Manifesto, Second Edition
“You should absolutely continue to position yourself as a public figure, but even Napoleon Bonaparte foolishly marched into Russia.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t expect everybody to respect or feel a sense of vindication with your acknowledgment of mistakes. You’re not going to have a complete satisfaction rate, but you are mitigating and minimizing any long-term damage that occurs to your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Acting as the perfect narcissist who neglects accountability is not something you would like to be known for.”
Isaac Mashman · The Manifesto, Second Edition
“Your followers have expectations and endorsements are extensions of your good faith and your personal influence.”
Isaac Mashman · The Manifesto, Second Edition
“Anyone can call themself an expert but that is biased. If you can get other people to call you an expert and talk about why they support you (without asking), you are in an opportune position.”
Isaac Mashman · The Manifesto, Second Edition
“If you say that you're going to do something, for your sake, do it!”
Isaac Mashman · The Manifesto, Second Edition
“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”
Isaac Mashman · The Manifesto, Second Edition
“Compiling wins is about directing attention so that a partnership is perceived as undeniably beneficial.”
Isaac Mashman · The Manifesto, Second Edition
“Displaying your credentials and filling out as many text fields as possible answers more questions than it creates.”
Isaac Mashman · The Manifesto, Second Edition
“If you want more introductions, lean into your credentials and create peace of mind.”
Isaac Mashman · The Manifesto, Second Edition
“If you compare your personal brand to a game of poker, betting $100 might be a lot to the blue-collar man, yet there are big-shot games where hundreds-of-thousands of dollars are on the table.”
Isaac Mashman · The Manifesto, Second Edition
“There is a clear correlation between the degree of a personal brand’s awareness and the degree of risk that is a consequence of any and all mistakes.”
Isaac Mashman · The Manifesto, Second Edition
“As a speaker, you automatically are perceived as a person of authority.”
Isaac Mashman · The Manifesto, Second Edition
“Your actions are affecting not only how you are perceived by the third-party, but the person who introduced you as well.”
Isaac Mashman · The Manifesto, Second Edition
“Self-publishing any text is easy to do as the barrier to entry is low and as long as you have something to say or use artificial intelligence, you can become a published author in less than a week.”
Isaac Mashman · The Manifesto, Second Edition
“Additionally, many times my ‘colleagues’ implement short-term strategies themselves, paying for awards and press, rather than becoming press-worthy.”
Isaac Mashman · The Manifesto, Second Edition
“The expert is identified through other people vouching for them and is usually perceived better in terms of public opinion.”
Isaac Mashman · The Manifesto, Second Edition
“You are going into the conversation with a stranger and by introduction are leaving a vetted figure.”
Isaac Mashman · The Manifesto, Second Edition
“Address concerns as they come, associate with the right people, and what you wouldn’t talk about with associates, friends, and family, don’t talk about publicly.”
Isaac Mashman · The Manifesto, Second Edition
“Taking credit is less about boasting over your work and is more about publicly displaying your competency and efforts. Asking for accreditation is not a show of ego, but of respect for yourself and towards those you’re working alongside with, or for.”
Isaac Mashman · The Manifesto, Second Edition
“Credits contribute to your body of work, making it easier to pursue future projects.”
Isaac Mashman · The Manifesto, Second Edition
“The social credit score already exists. Our personal credit score determines what houses we can buy, cars we can drive, and the loans we qualify for.”
Isaac Mashman · The Manifesto, Second Edition
