“A dissatisfied client has sway with your business’ reputation.”

“In the case of the client who feels like they didn’t get their money's worth or had a negative experience, confront it head on and offer to resolve it before they would ever get the chance to share their situation with the public.”

Isaac Mashman · The Manifesto, Second Edition

“It’s also fun to be able to come up with the name of a new business for a client. I have lost count of how many companies I’ve named.”

Isaac Mashman · Prowly, 2022

“Being in control of who has power over you is simply good business and in contrast, you may have some similar control over others.”

Isaac Mashman · The Manifesto, Second Edition

“A single employee who begins talking negatively about their employer, plants seeds of doubt in their fellow workers’ mind that eventually destroy the organization’s culture and outward brand from within.”

Isaac Mashman · The Manifesto, Second Edition

“Risk management comes in the form of legal red tape, the lovely and painstaking part of hitting it big.”

Isaac Mashman · The Manifesto, Second Edition

“Risk management does not exist to hinder you, but will act as your parachute, if God forbid, you are required to unwillingly jump out of the plane, or worse, the plane comes crashing down.”

Isaac Mashman · The Manifesto, Second Edition