“I define charisma as the ability to take a stranger into a trusting friend in a short amount of time.”
Isaac Mashman · Bold Journey, 2023
“At the start of every conversation ask yourself what can I give, not what can I take.”
Isaac Mashman · Goodreads
“As a person becomes more familiar with a subject through the use of their 5 senses, the more they naturally come to trust it.”
Isaac Mashman · The Manifesto, Second Edition
“People look for similarities and relatability. The more you can emotionally connect with an individual, the deeper their resonance.”
Isaac Mashman · The Manifesto, Second Edition
“Work so your previous mentors become the people you talk to within your network and your idols, the contacts in your phone.”
Isaac Mashman · The Manifesto, Second Edition
“In a world full of narcissists, be a grateful friend.”
Isaac Mashman · The Manifesto, Second Edition
“Relationships are a form of capital.”
Isaac Mashman · The Manifesto, Second Edition
“Our accounts always start at zero and every single interaction you have on and offline will contribute to that number growing.”
Isaac Mashman · CanvasRebel, 2023
“To give support should be commonplace in our society, not to be asked for.”
Isaac Mashman · Executive Thoughts, 2024
“Admiration isn’t flattery. Admiration is showing earned respect.”
Isaac Mashman · Goodreads
“It is normal to feel alone at the start of any journey. It’s the people who you meet along your travels that make the trip more interesting.”
Isaac Mashman · Executive Thoughts, 2024
“Your sole focus when meeting somebody new isn’t to pitch yourself but rather to find out as much information about the other person as possible.”
Isaac Mashman · Bold Journey, 2023
“Every new relationship contributes to your fame.”
Isaac Mashman · The Manifesto, Second Edition
“If you let fear dictate your direction and your behavior, you’ll be too afraid to ever network with somebody and therefore never develop your charisma.”
Isaac Mashman · Bold Journey, 2023
“It is the people who knew me before I knew myself that kept me going and supported me at my lowest of lows.”
Isaac Mashman · Voyage LA, 2021
“People are able to sniff out fake compliments and fake attitudes nine times out of ten.”
Isaac Mashman · Executive Thoughts, 2023
“There is as much to be learned from a man with little, as there is from a man with much.”
Isaac Mashman · Goodreads
“Every single person around you has lived an entirely different life and so what is normal to that person might be radical to you. What your life is might be radical to them.”
Isaac Mashman · Chase the Vision, 2020
“It is better to give the credit to another person than take the credit because it helps that other person succeed.”
Isaac Mashman · Chase the Vision, 2020
“Rapport is trust and a person’s connection with another human. It begins growing or being destroyed the moment a stranger comes in contact with you.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is built by repeated contact and points of similarity.”
Isaac Mashman · The Manifesto, Second Edition
“Over time, your audience grows from curiosity to trust, which is the cornerstone of long-term influence.”
Isaac Mashman · Executive Thoughts, 2024
“Transparency leads to trust.”
Isaac Mashman · The Manifesto, Second Edition
“Use your personal brand to make friends at scale!”
Isaac Mashman · The Manifesto, Second Edition
“Public relations is about connecting the consumer to a corporation. The fan to the talent. The supporter of the cause.”
Isaac Mashman · Prowly, 2022
“Respecting your time also means that you're respecting who you're hanging out with. If you value your time, you're not going to be hanging out with the same exact people who you were once hanging out with.”
Isaac Mashman · Chase the Vision, 2020
“It is one thing to see success for yourself, but to see those you care about have successes of their own? Talk about a tearjerker.”
Isaac Mashman · Prowly, 2022
“You should be the person setting the example, not looking to just bring everybody else with you.”
Isaac Mashman · Chase the Vision, 2020
“The people who you start with will not finish with you.”
Isaac Mashman · Chase the Vision, 2020
“Let other people in on your successes. Thank and show gratitude.”
Isaac Mashman · Executive Thoughts, 2023
“Public speaking is one of the biggest fears of all and speaking to somebody for the first time falls right in line with that category in my opinion. It doesn’t have to be scary though.”
Isaac Mashman · Executive Thoughts, 2023
“A lasting impression of increase is when the person you engage with leaves their interaction better or more knowledgeable than they were going into it.”
Isaac Mashman · The Manifesto, Second Edition
“It is your goal by initiating a conversation to ultimately put their mind and thoughts at ease, establish rapport, and by the end of the conversation, leave them feeling better than when you first started talking to them.”
Isaac Mashman · Executive Thoughts, 2023
“Your personal brand should never solely rely on your professional traits.”
Isaac Mashman · The Manifesto, Second Edition
“I complimented his timepiece and ended up getting into a 30-minute conversation. Turns out he was the owner of a fairly large trucking company. Boom. Compliment into a relationship.”
Isaac Mashman · Executive Thoughts, 2023
“Remember that although we live in a transactional society, not all transactions have a face value.”
Isaac Mashman · The Manifesto, Second Edition
“It is up to you to decide in a matter of seconds whether or not the person that you’re speaking to is somebody that you would like to stay in contact with or remain a stranger you merely met once.”
Isaac Mashman · Executive Thoughts, 2023
“Although none of my mentors have been in person over an extended amount of time, let’s say a year or more, through study I’ve been able to feel as if I was in their closest embrace.”
Isaac Mashman · Shoutout LA, 2021
“Even if you’re not the most extroverted person in the world, you need to be able to come across as charismatic and trustworthy.”
Isaac Mashman · Bold Journey, 2023
“You’ll notice that the more questions you ask and in a genuine manner that is, the relationship will feel unlevel. The person on the other end will begin to wonder about you.”
Isaac Mashman · Bold Journey, 2023
“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”
Isaac Mashman · The Manifesto, Second Edition
“The people are your oxygen that breathes life into your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“You can help other people. You don't have to view everybody as some competitor that you have to beat.”
Isaac Mashman · Chase the Vision, 2020
“Every action, every relationship, and every piece of content should work toward building familiarity and trust.”
Isaac Mashman · Executive Thoughts, 2024
“Exchanging influence is credibility by association, as opposed to guilty by association.”
Isaac Mashman · The Manifesto, Second Edition
“It is always better to give endorsements without being asked.”
Isaac Mashman · The Manifesto, Second Edition
“Connection drives influence, not just eyeballs.”
Isaac Mashman · Executive Thoughts, 2025
“Anytime you shake a person's hand and introduce yourself, you are engaging in a form of marketing.”
Isaac Mashman · The Manifesto, Second Edition
“When networking, always be the one who holds the contact information as most will not reach back out.”
Isaac Mashman · The Manifesto, Second Edition
“A quality contact list allows you to solve problems with a simple introduction.”
Isaac Mashman · The Manifesto, Second Edition
“Stop viewing everyone as a number and start viewing them as genuine connections and people who live lives of their own, have careers, interests, families, and passions.”
Isaac Mashman · The Manifesto, Second Edition
“The way that you flourish and thrive and grow is by feeding yourself the proper nutrients. The way that you do that is by going where the nutrients are. Start hanging out with good people.”
Isaac Mashman · Chase the Vision, 2020
“Human beings are emotional and like to feel connected and comforted by whom they interact.”
Isaac Mashman · The Manifesto, Second Edition
“Relationships die without mutual effort.”
Isaac Mashman · The Manifesto, Second Edition
“I'm not saying that numbers aren't important because they are, but at the same time, treat every single individual, no matter how successful you get, no matter how big you get as a real person, and show that you're interested in them.”
Isaac Mashman · Chase the Vision, 2020
“Introversion doesn’t have a place when it comes to building your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“Introductions are how you figuratively skip the line and go straight into the realm of another.”
Isaac Mashman · The Manifesto, Second Edition
“Bold but earnest confidence helps obtain all of the outcomes you desire.”
Isaac Mashman · The Manifesto, Second Edition
“Podcasting is a way for you to connect and interview your role models, market your services, position yourself as an expert, and attract opportunities.”
Isaac Mashman · The Total Entrepreneurs, 2021
“If I stopped now and gave in, I’d be settling and disrespecting the people who believed in me when I didn’t even believe in myself.”
Isaac Mashman · The Total Entrepreneurs, 2021
“You may find yourself on a big yacht, but you should never be too big to take out the small boat with some friends.”
Isaac Mashman · The Manifesto, Second Edition
“Every single person from your past either has a perceptual belief about you of which could very well no longer be accurate, or has forgotten about you entirely.”
Isaac Mashman · The Manifesto, Second Edition
“You don't get support from your family and friends until you become successful.”
Isaac Mashman · Chase the Vision, 2021
“For the first time, I was surrounded by people as crazy as myself and had validation in my pursuit of success and wealth.”
Isaac Mashman · Voyage LA, 2021
“You can study these people, but you should not sacrifice your power in an attempt to connect with them.”
Isaac Mashman · Chase the Vision, 2021
“I showed interest in him for who he was. I didn't show interest in what he had. That's the difference.”
Isaac Mashman · Chase the Vision, 2021
“When you're getting in contact with another person, don't come across like a fan. Come across as their equal and somebody who is on their level of playing. That's how the best conversations and relationships are started.”
Isaac Mashman · Chase the Vision, 2021
“I also have to give credit to mentors dead and alive who don’t know I even exist.”
Isaac Mashman · Voyage LA, 2021
“Are you dragging that person along or are you two growing together?”
Isaac Mashman · Chase the Vision, 2021
“You should be guiding them along and giving them the ability to come and progress with you, but you should never change your pace.”
Isaac Mashman · Chase the Vision, 2021
“Everybody's trying to one up you. They're trying to feel like they're better than you. It's really just coming from a place of ego and not actual confidence.”
Isaac Mashman · Chase the Vision, 2021
“Every interaction you have is a part of the how.”
Isaac Mashman · The Manifesto, Second Edition
“You have an obligation to them to hold them accountable, but at the same time, your client also has that obligation to you to do what you told them they need to do. That's how the business relationship works.”
Isaac Mashman · Chase the Vision, 2022
“That access is gifted, it's granted, it's never taken. You have to have that level of control over yourself, over your image, over your conversations, over your time and over every other aspect of your life.”
Isaac Mashman · Chase the Vision, 2022
“By putting yourself into the public’s view, you are positioned in such a way that often one-sided relationships begin to develop.”
Isaac Mashman · The Manifesto, Second Edition
“When rapport is built, what started as a follower relationship is transmuted into a fan, and then into a loyal supporter.”
Isaac Mashman · The Manifesto, Second Edition
“The more you get accustomed to something, the fewer questions exist around it.”
Isaac Mashman · The Manifesto, Second Edition
“The more introductions you make, the more it shows that you are actually living the things that you are preaching.”
Isaac Mashman · Chase the Vision, 2022
“The Law of Connection gives others a reason to care.”
Isaac Mashman · The Manifesto, Second Edition
“Think about those closest to you. Are they close because of what they can get from you, or because they like you?”
Isaac Mashman · The Manifesto, Second Edition
“The time spent together nurtures that bond and as you are building your personal brand, find ways to connect and make someone feel as if they have known you for years.”
Isaac Mashman · The Manifesto, Second Edition
“The best thing you can do is to be a positive influence from a distance, from a healthy, medium distance.”
Isaac Mashman · Chase the Vision, 2022
“Connection leads to security. We have no issue with leaving strangers, but rarely do we want to leave our friends.”
Isaac Mashman · The Manifesto, Second Edition
“Your influence should resonate deep enough with those close observers that it compensates for those who are less engaged.”
Isaac Mashman · The Manifesto, Second Edition
“Make it a part of your lifestyle to do something every single day for another person.”
Isaac Mashman · Chase the Vision, 2022
“Be selective of the mentors or public figures you look to for advice as you will never have all of the energy in the world to follow every person you might want to.”
Isaac Mashman · The Manifesto, Second Edition
“If you have already built a network once before, you likely know exactly what you need to do to build it again.”
Isaac Mashman · The Manifesto, Second Edition
“A lot of times people engage with somebody or people create content only looking to receive something in return. They're not giving. Relationships aren't built that way.”
Isaac Mashman · Get After It, 2021
“How can you expect others to support you when up until this point you haven't given them any reason to?”
Isaac Mashman · The Manifesto, Second Edition
“I will always tell you that numbers do matter, but the relationships are what will build those numbers over time.”
Isaac Mashman · Uncovering Success, 2021
“You should always give before you take. That's how those relationships strengthen because if you come across as this overly aggressive marketer, then people will be able to sniff you out and they won't want to work with you.”
Isaac Mashman · Uncovering Success, 2021
“Every single aspect of your personal brand builds rapport with somebody.”
Isaac Mashman · The Start Down, 2021
“There is a degree of trust that is automatically established off of the personal brand of the other person who's edifying you. That is credibility.”
Isaac Mashman · Headsmack: Conversations with Misfits, 2024
“Every single part of you, your characteristics, your interests, your career, your profession, your successes and your failures, everything about you can establish rapport with another person.”
Isaac Mashman · Podcasting Made Simple, 2025
“I would also say that you actually don't have a memory of every person you've ever met because you've forgotten about some of them. If you've forgotten about them, that is a failed execution on their part for their own personal brand.”
Isaac Mashman · The Profitable Creative, 2025
“Online, we don't want to just talk about what we do and what we can do for another person. We want to build long-lasting relationships. In order to build long-lasting relationships, think about how you build friendships.”
Isaac Mashman · The Bubbles Effect, 2025
“If you've done great things, people are going to get a quick synopsis that you're somebody that is credible or somebody that is worth talking to. Then from there, you could focus on building the relationship.”
Isaac Mashman · The Bubbles Effect, 2025
“When you have trust with somebody else, you're connected with them not just for what they can do for you, but with who they are. That is at the core of what Identity Positioning™ is.”
Isaac Mashman · Alchemy Experience, 2025
“Well, I believe that internet entrepreneurs need to be offline and offline entrepreneurs need to be online.”
Isaac Mashman · Wake The Bleep Up Show, 2025
“Faith, or the lack thereof, remains a pillar of your personal brand. Faith allows you to connect to others at the deepest levels of humanity.”
Isaac Mashman · The Manifesto, Second Edition
“If people can be aware of your background and what has influenced you into becoming the person you are, they are more likely to trust and understand you.”
Isaac Mashman · The Manifesto, Second Edition
“If you feel like you're giving away everything that you know in one conversation, then you should probably switch businesses.”
Isaac Mashman · Vertical Momentum Resiliency Podcast, 2024
“To achieve long lasting relationships and create lasting impressions, you have to connect in more profound ways than just your profession.”
Isaac Mashman · The Manifesto, Second Edition
“You would be amazed at how many people will automatically like you that much more or question your liver health because you drink your coffee black.”
Isaac Mashman · The Manifesto, Second Edition
“From that moment of your introduction, find a way to stay in contact with them as there is no telling what mutually beneficial situations will arise from that random point of contact.”
Isaac Mashman · The Manifesto, Second Edition
“More importantly, keep your elevator pitch concise and lead it into a conversation about the other person.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is defined as a harmonious relationship.”
Isaac Mashman · The Manifesto, Second Edition
“Every fact about you can help you build rapport with another.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is built not just through the ways you are alike but also through time spent together, breaking bread together, introductions from other trusted sources, and from the media.”
Isaac Mashman · The Manifesto, Second Edition
“Value does not always translate into a monetary transaction as you can be providing value in the form of education, entertainment, or by being inspirational.”
Isaac Mashman · The Manifesto, Second Edition
“You don't have to grow every relationship. Every single person you talk to, you don't have to actively build.”
Isaac Mashman · Excuses to Connect, 2022
“You have to take them from being a follower to a fan, to an acquaintance, to a friend, or to somebody that, although you might have never met them, they feel like they know you.”
Isaac Mashman · The Justin Aguirre Podcast, 2021
“You don't just connect for the strategic advice, you connect for the person.”
Isaac Mashman · Business Growth Trailblazers, 2024
“What's the point of going to an event, especially a networking event, if you don't network?”
Isaac Mashman · Chase the Vision, 2022
“It wasn't about being closer to the stage. It was about being closer to the right network, to the right people.”
Isaac Mashman · Chase the Vision, 2022
“If you choose to stay in your shell, how do you ever expect to break out of it and to get more results?”
Isaac Mashman · Chase the Vision, 2022
“I would much rather be friends with people who have a similar mindset than with people who have absolutely no concern for business or self-improvement.”
Isaac Mashman · Chase the Vision, 2022
“I do not believe that introvertiveness is something that a person is born with. I don't think that it is nature. I think that it is nurtured.”
Isaac Mashman · Chase the Vision, 2022
“You see, the way that you think is largely determined by the external influences around you, and you have to start monitoring those external influences.”
Isaac Mashman · Chase the Vision, 2021
“So if you have a corporation with a thousand employees, you have a thousand people that can market your company for you.”
Isaac Mashman · Next In Time, 2024
“Finding mentors online, finding people who have the results I want, who have the relationships that I want, right there is a super powerful thing. Find people who have the results you want.”
Isaac Mashman · Strong Business Stronger Marriage, 2021
“A lot of times we let our clients or our prospects take leverage over us by saying no, or choosing to go with somebody else, or making demands when they're not necessarily in a position to make demands.”
Isaac Mashman · Outlier's Edge Podcast with Niiamah Ashong, 2024
“Because the more committed you are to your process and your growth, the more everyone outside of you and surrounding you is going to benefit from how much you were doing for you.”
Isaac Mashman · Chase the Vision, 2021
“You connect with three new people every single day. You do that for a month, and you connect with 90 new professionals. That's 90 new people in your network who know about you and what you have going on.”
Isaac Mashman · Tools of the Podcast Trade, 2024
“I've recognized that sometimes we're going to have to be selfish first. If you're trying to help every other person in your life, but you're not helping yourself first, how do you expect to ever help another person?”
Isaac Mashman · Chase the Vision, 2020
“Content generates rapport and instills the following in the minds of those who know you: confidence in your abilities, confidence in referring you to their own network, and confidence in offering endorsements or desiring to collaborate with you.”
Isaac Mashman · The Manifesto, Second Edition
“You want to be the person that others want to collaborate with because they know and have an expectation in their mind of potential outcomes.”
Isaac Mashman · The Manifesto, Second Edition
“Getting other people in who believe in your journey and believe in what you're doing is ultimately what business is all about. It's about making introductions, about relationships.”
Isaac Mashman · The Deep End with Eric Triplett, 2026
“There are just certain things that you have to let other people do, feel, and think. You have to control how you feel, do, and think.”
Isaac Mashman · Chase the Vision, 2020
“If you want to have strong relationships and strong friendships, sometimes you're going to have to send out the first text message.”
Isaac Mashman · Chase the Vision, 2022
“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”
Isaac Mashman · The Manifesto, Second Edition
“You don’t want to talk about yourself all the time, instead include others in your endeavors and mission.”
Isaac Mashman · The Manifesto, Second Edition
“What is edification? Edification is basically saying that you vouch for a person. You say, I trust this individual.”
Isaac Mashman · Sapient, 2024
“Because the audience you build determines the culture that is kind of established around your brand.”
Isaac Mashman · The Joseph Graham Show, 2024
“So what I do is I look for the positives in every single person. My mentors, the virtual mentors that I have, I look at them and I look at what their strengths are, what I can go ahead and take and use in my own personal life, and then I disregard the negative.”
Isaac Mashman · Zane Speaks Out, 2019
“I kind of look into every single person and I'm like, okay, what can I learn from you? What can I go ahead and use?”
Isaac Mashman · Zane Speaks Out, 2019
“We have to realize that these people who are following us and liking our content are real people living real lives.”
Isaac Mashman · United Podcast Experience, 2019
“My goal is to meet that person face to face, and every single person I've met is the same exact person they portray on social media.”
Isaac Mashman · United Podcast Experience, 2019
“I value people for their time, because I know that when they spend time listening to my podcast, reading my blog, or looking at my website, I'm asking them for their time.”
Isaac Mashman · United Podcast Experience, 2019
“Like you have a reputation, so does every other person or brand you associate yourself with.”
Isaac Mashman · The Manifesto, Second Edition
“Seeking out other top performers in your industry and being seen is a public display of competence.”
Isaac Mashman · The Manifesto, Second Edition
“If people don't know you, they can't follow you, they can't work with you, they don't know how they can refer people to you.”
Isaac Mashman · Visibility Era, 2024
“Build your credibility by associating with entertainers or with those in contrasting fields; you would be amazed at what conversations arise from talking with someone of perceived unlikeness.”
Isaac Mashman · The Manifesto, Second Edition
“Unusual collaborations do more than provide entertainment. They build rapport and give the otherwise uptight professional permission to lower their guard.”
Isaac Mashman · The Manifesto, Second Edition
“If you are bold enough to approach your idols, do so as their equal as they will be much more receptive to hearing you out.”
Isaac Mashman · The Manifesto, Second Edition
“The person or platform with more attention, credibility, and influence, is in the power position and is at the liberty to approve or deny your requests.”
Isaac Mashman · The Manifesto, Second Edition
“Never say ‘I’m your biggest fan’ or ‘I’ve been following you for years.”
Isaac Mashman · The Manifesto, Second Edition
“You can't put other people in your shoes. It's like, you can put yourself in another person's shoes, but you can't put the other person in your shoes.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“The worst that can happen is they say no or don’t respond, and you can always follow up in 6 months to a year as your successes grow.”
Isaac Mashman · The Manifesto, Second Edition
“In order to work with somebody who's overly confident, you have to come from a position of authority in order for them to trust you.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“A thousand people can fill up a hotel room, like a hotel conference room. That is a significant number of people.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”
Isaac Mashman · The Manifesto, Second Edition
“I am not suggesting that you must run a background check or hire a private investigator to look into every single person you come across, but if you have a gut feeling or hold previous information, exercise caution in how close of a relationship you build with them.”
Isaac Mashman · The Manifesto, Second Edition
“On a personal front, Edification is the endorsement of an individual. Essentially, it is when somebody offers supportive statements about another's accomplishments, character, and overall being. It is an exchange of influence, the most valuable currency the world has to offer.”
Isaac Mashman · The Manifesto, Second Edition
“Never edify without properly vetting and verifying that the person is worthy of edification.”
Isaac Mashman · The Manifesto, Second Edition
“Relationships require effort so if you choose to be reclusive and not talk to anybody, do not be surprised when your network is not growing or if opportunities stop coming your way.”
Isaac Mashman · The Manifesto, Second Edition
“The time leading up to publishing this book, I barely spoke to anybody to such a point I had people reaching out to see if I had died. That is nobody's fault but my own.”
Isaac Mashman · The Manifesto, Second Edition
“Honor your supporters in public and in private as showing gratitude is a sign of leadership; humility is visible in the person who shares in their accomplishments.”
Isaac Mashman · The Manifesto, Second Edition
“Understand that breaking your word may result in broken relationships as you can only go back on your bond so many times before good faith runs dry.”
Isaac Mashman · The Manifesto, Second Edition
“When you need help or have a favor to ask, you’re taking a withdrawal so ensure that you are depositing more than you are withdrawing.”
Isaac Mashman · The Manifesto, Second Edition
“As a species, we like winning and enjoy associating with winners.”
Isaac Mashman · The Manifesto, Second Edition
“Look around you; everyone is operating on autopilot, but if you can break that trend and adopt the old world method of talking to strangers, you'll find your friendships growing and relationships advancing.”
Isaac Mashman · The Manifesto, Second Edition
“As your authority scales and you become more out of reach, you'll notice the opposite happens and more people will go out of their way to talk to you.”
Isaac Mashman · The Manifesto, Second Edition
“Growing a contact list of people and other professionals, whether in your industry or not, makes you invaluable to have around.”
Isaac Mashman · The Manifesto, Second Edition
“You will forever hold a place in their mind as the problem solver if your recommendation exceeds their expectations.”
Isaac Mashman · The Manifesto, Second Edition
“Your name should be the first to come up in private conversations, as the easiest clients to close and the best opportunities come from formal introductions where you’re edified.”
Isaac Mashman · The Manifesto, Second Edition
“I’m not suggesting that you spend hours on end meeting with everyone you see, but taking 10 to 15 minutes for short introductions sharpens your people skills and grows your contacts.”
Isaac Mashman · The Manifesto, Second Edition
“If you want more introductions, lean into your credentials and create peace of mind.”
Isaac Mashman · The Manifesto, Second Edition
“If your main marketing channels disappeared in some act of God or bankruptcy, would you have a contact list to fall back on?”
Isaac Mashman · The Manifesto, Second Edition
“The Power of 3 is an easy marketing strategy that transcends technology and time. I first developed the strategy around 2019 as my clients increasingly struggled to find simple ways to grow their network. It calls for you to introduce yourself to 3 strangers every day for 90 days.”
Isaac Mashman · The Manifesto, Second Edition
“Social media and the internet makes it easy to discount numbers that aren’t in the millions, yet, when you are intentional with whom you decide to connect with, you could be building 3 new relationships with executives and decision-makers, investors and mentors, authors and journalists.”
Isaac Mashman · The Manifesto, Second Edition
“The Power of 3 doesn’t exist just to compound. It’s intended to develop your mentality and lay the foundation needed to scale.”
Isaac Mashman · The Manifesto, Second Edition
“Transparency returns your investment many times over and most appreciate it if you are up front with them.”
Isaac Mashman · The Manifesto, Second Edition
“Communicating intent is the way that you salvage relationships and lay the framework for stronger ones to develop.”
Isaac Mashman · The Manifesto, Second Edition
“Testing the Waters is about getting advice and opinions from people who want to see you succeed and have little to gain from offering their assistance.”
Isaac Mashman · The Manifesto, Second Edition
“Having a healthy internal relationship aids in the development of healthy external relationships too, in so much that you do not come across as codependent, desperate, or too reliant on outcomes by the other party.”
Isaac Mashman · The Manifesto, Second Edition
“This is how fruitful partnerships are born. Out of intent, not out of desperation.”
Isaac Mashman · The Manifesto, Second Edition
“If you were the last person on Earth, you would still technically have a personal brand, but there wouldn't be any power behind it.”
Isaac Mashman · The Manifesto, Second Edition
“Other personal brands give purpose and vigor to our own.”
Isaac Mashman · The Manifesto, Second Edition
“To think that you can connect with somebody in a 15-minute networking call and they will automatically become your best friend or an avid supporter is fallacious.”
Isaac Mashman · The Manifesto, Second Edition
“Ask more questions than you are making statements.”
Isaac Mashman · The Manifesto, Second Edition
“Don’t wish them a Happy Holidays for every occasion as it can come across as disingenuous or a backhanded sales attempt of sorts, but in general, people value intentional effort.”
Isaac Mashman · The Manifesto, Second Edition
“Give your community something to share and advocate for!”
Isaac Mashman · The Manifesto, Second Edition
“Becoming a master communicator can be as simple as starting conversations with strangers at the grocery store.”
Isaac Mashman · The Manifesto, Second Edition
“I'll do this in the coffee aisle and there have been times when I've been swayed into a purchase because of that random person’s perspective.”
Isaac Mashman · The Manifesto, Second Edition
“This requires more spatial-awareness and taste, but if you can find ways to make a stranger laugh, their guard will instantaneously go down.”
Isaac Mashman · The Manifesto, Second Edition
“We could avoid conversations because we don't want to bother someone, we’d simply prefer to stay silent, or we don't have anything to talk about. Giving a stranger a compliment solves the last problem and you’ll forever have something to say!”
Isaac Mashman · The Manifesto, Second Edition
“Tapping into their emotions is the closest thing to seeing their true self.”
Isaac Mashman · The Manifesto, Second Edition
“Networking is purely the gathering of information, finding pieces of connection, and laying the foundation for a forthcoming relationship. It is a time of fellowship, not a time to be adversarial in the slightest sense.”
Isaac Mashman · The Manifesto, Second Edition
“Take the time to get their contact information before you walk off and if it's somebody that you have serious interest in developing a relationship with, proceed to message them within minutes of walking away, simply thanking them for their time.”
Isaac Mashman · The Manifesto, Second Edition
“Give them a reason to approach the professional and never ask for an introduction for introduction's sake. Have a purpose behind it!”
Isaac Mashman · The Manifesto, Second Edition
“The last thing you want people to do is waste your time, so why would you waste another’s?”
Isaac Mashman · The Manifesto, Second Edition
“Your actions are affecting not only how you are perceived by the third-party, but the person who introduced you as well.”
Isaac Mashman · The Manifesto, Second Edition
“Skepticism serves an instinctual purpose. It’s in our nature to question things that we aren’t familiar with or understand.”
Isaac Mashman · The Manifesto, Second Edition
“If you choose to object to opportunities, do so with class and respect.”
Isaac Mashman · The Manifesto, Second Edition
“If you are certain that somebody has the ill-conceived intent to harm or take advantage of you, you do not owe an explanation; you do not have to respond, but if you choose to do so, do not attack them.”
Isaac Mashman · The Manifesto, Second Edition
“It wasn’t because I was some sort of authority. I didn't have the experience to become one. It was because they connected with me, Isaac Mashman.”
Isaac Mashman · The Manifesto, Second Edition
“I built a connection with strangers on the internet that I eventually transmuted into a faithful following.”
Isaac Mashman · The Manifesto, Second Edition
“Your CTAs (Calls-to-Action) convert because it’s a friend who is asking, not a stranger.”
Isaac Mashman · The Manifesto, Second Edition
“Rapport is trust, and in the digital space, it's not like you are literally shaking another person's hand and they're able to look you in your eyes and intuitively read you.”
Isaac Mashman · The Manifesto, Second Edition
“You are going into the conversation with a stranger and by introduction are leaving a vetted figure.”
Isaac Mashman · The Manifesto, Second Edition
“Developing trust with your fanbase gives you the security to take those leaps and change directions.”
Isaac Mashman · The Manifesto, Second Edition
“Human connection for as much as artificial intelligence might displace jobs or make reality appear more dystopian, will prevail.”
Isaac Mashman · The Manifesto, Second Edition
“Masquerading around as a perfect human who never makes mistakes is the opposite of vulnerable and prevents people from connecting with the true version of YOU.”
Isaac Mashman · The Manifesto, Second Edition
