“Masquerading around as a perfect human who never makes mistakes is the opposite of vulnerable and prevents people from connecting with the true version of YOU.”

“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”

Isaac Mashman · The Manifesto, Second Edition

“You have the ability to build your personal brand in one of two ways. One is by putting on a mask that covers up your true self, and the other is by displaying the person you actually see in the mirror.”

Isaac Mashman · The Manifesto, Second Edition

“Are you building your personal brand to represent the Mask, or to represent the person who’s staring back at you in the mirror?”

Isaac Mashman · The Manifesto, Second Edition

“You don’t build your personal brand based on what other people want to see, you build your personal brand because people come to you for who you are.”

Isaac Mashman · The Manifesto, Second Edition

“If you were the last person on Earth, you would still technically have a personal brand, but there wouldn't be any power behind it.”

Isaac Mashman · The Manifesto, Second Edition

“Faith, or the lack thereof, remains a pillar of your personal brand. Faith allows you to connect to others at the deepest levels of humanity.”

Isaac Mashman · The Manifesto, Second Edition