Personal branding is the center of it, and it is not the whole of it. The vision is a series of vertically integrated businesses under one name, a personal brand scaled to reach far more people, and a legacy brand built to outlast its founder. “In due time” is how Isaac describes the pace.
The world's #1 personal brand consultancy, with 500 consultants globally by 2035.
The stated goal of Mashman Consulting GroupA goal and a direction, not a headcount. Isaac Mashman is the firm's consultant today, and client work is principal-led and accepted by application.
The 500-consultant figure and the #1 position are two halves of one goal. The vehicle for it is the formal consultant body, with its intake, vetting, and progression, which opens in 2028.
What the firm already has is the foundation: a published doctrine, a free diagnostic, and a methodology in print. About the firm.
The 2035 goal belongs to Mashman Consulting Group. Isaac’s own ambitions run wider, and each one reinforces the others.
Each company is built to feed the next rather than stand alone. Mashman Consulting Group supplies the strategy and the method. Mashman Publishing puts the work in print. Mashman Investments applies the firm’s personal branding expertise directly to the companies it backs or acquires, and Mashman Properties holds land toward commercial real estate. Owning each link, rather than renting it, is the point.
The same principles Isaac teaches, applied to himself: the book, the stage, the podcast, Executive Thoughts, and The Mashman Minute, all pointed at one aim, which is to reach more people with the discipline than any single engagement ever could.
Marketing and public relations are words everyone understands. The aim is for personal branding to be understood the same way: a defined discipline with a published philosophy, a method, and a standard, rather than a buzzword. What personal branding is (opens in a new tab).
MASHMAN is meant to outlast any one company and any one decade. Mashman Consulting Group, Mashman Investments, and Mashman Properties are the starting points, not the full map. Over the next ten years the brand is planned to expand rapidly into companies outside those three, each announced through the newsroom when it is real.
Full intensity applied on a long timeline. A personal brand is a lifelong commitment; it cannot be won with one swing, and engagements are structured accordingly.
Aggressive Patience · MCG operating philosophyDated where a date exists. Where it does not, the honest answer is in due time.
Nothing is scheduled for that year yet.
Live · 2026
The free Identity Positioning™ Brand Audit, twelve free tools built from the Manifesto, Identity Quest™, Personal Branding Agencies, and one newsroom for every MASHMAN release. UnrivaledMCG, the training platform: active, development ongoing.
In Development · 2027
An AI personal brand consultant for premier clients, trained on MCG's resources, the Identity Positioning™ methodology, and Isaac Mashman's body of work. In development and scheduled for 2027. Not available today and not part of any current engagement.
In Development · 2027
A new show from Isaac, in development for a 2027 launch.
Planned · 2028
A global body of vetted personal brand consultants trained in the Identity Positioning™ methodology and held to a standard the industry does not have. No certifications sold, no fee to join, no shortcut through the door. It is not open today.
Stated Goal · 2035
MCG's stated goal: The world's #1 personal brand consultancy, with 500 consultants globally by 2035. A goal and a direction, never a present-tense claim.
In Due Time
The future holding company for all of Isaac's businesses and the core brand the entities sit under. Mashman Consulting Group, Mashman Investments, and Mashman Properties are the starting points; over the next decade the MASHMAN name is planned to extend to companies beyond them, each announced when it is real.
In Due Time
A planned nonprofit initiative built around The 1:1 Pledge. Planned, with no launch date. About the initiative.
In Due Time
Mashman Properties holds its long-term mandate toward commercial real estate, with expansion planned to track MCG's growth. Mashman Investments may announce public investments through the newsroom, one at a time.
In Preparation
An annual report drawn from Identity Positioning™ data. No figures have been released; it is published only when every sample meets the research rules.
No philosophy, codified body, or standard of practice exists for personal branding. The Second Edition fills that institutional gap, establishing the core tenets of belief, laws, and standards of practice as the world's first Philosophy of Personal Branding.
Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it.
Identity precedes image. The work is to demonstrate who you are rather than convince people of it, and to keep doing it for as long as the name is in use.
…my return to business and the media in Q3 marks the start of a new epoch in personal branding and my ambitions. I have never been this excited or motivated to build.
Isaac Mashman, September 2026
New milestones are announced through the Mashman Consulting Group newsroom and sent in The Mashman Minute, Isaac's newsletter. The record so far is on the timeline.
