Frequently Asked Questions.

Isaac Mashman is an American author, executive, and speaker, and the Founder & CEO of Mashman Consulting Group (MCG), a personal brand consultancy headquartered in Little Rock, Arkansas. He is the creator of Identity Positioning™ and the author of Personal Branding: A Manifesto on Fame and Influence.

Little Rock, Arkansas. His hometown is Jacksonville, Florida.

That is for others to say, and several have. The Total Entrepreneurs introduced him as a “personal brand specialist,” Prowly as a “personal branding maestro,” and he has been quoted three times in Forbes on consulting and AI. He is the founder of Mashman Consulting Group, the author of Personal Branding: A Manifesto on Fame and Influence, and, with Eric Chow (opens in a new tab), the developer of Identity Positioning™.

Identity Positioning™, the methodology behind Mashman Consulting Group, and the Second Edition of Personal Branding: A Manifesto on Fame and Influence. His expertise covers personal branding, reputation management, positioning, publishing, and podcasting.

Mashman Consulting Group, Mashman Investments, and Mashman Properties, with Mashman Global planned. They are starting points: the MASHMAN brand is planned to expand into further companies over the next decade.

August 18, 2000, in Jacksonville, Florida. He attended River City Science Academy for middle school and high school.

His first venture came in high school: Success Before Rest Apparel, a clothing line whose first online sale came to about four dollars. Accepted to universities in Florida, he chose entrepreneurship over college, and moved through several ventures before realizing that branding and marketing were what people kept coming to him for.

He recorded his first show in 2018, launched Chase the Vision in 2019, published the Manifesto in 2021, and founded Mashman Consulting Group on July 18, 2024. The timeline has every dated step.

Eric Chow (opens in a new tab) is Chief Operating Officer of Mashman Consulting Group. A tweet introduced the two in 2019, and Eric interviewed Isaac that August; they have worked together since. Eric co-developed Identity Positioning™, edited the Second Edition of the Manifesto, and wrote its foreword.

It opens Isaac’s marketing message, and it is literal: his day starts with coffee, made one of six ways depending on the morning. More in Off the Clock.

A philosophy and strategy of personal branding that merges an individual’s personal identity with their professional career to craft public authority, demonstrate competence, and develop a faithful following. It is the backbone of MCG’s client work and was academically published as a thought piece in September 2024.

Personal Branding: A Manifesto on Fame and Influence treats personal branding as a concept older than civilization itself and gives readers a framework to consciously direct their own. The Second Edition, published March 7, 2025, runs 376 pages and 78 subchapters, with a foreword by MCG COO Eric Chow (opens in a new tab).

In print, digital, and audio, including Amazon, Walmart.com, Target.com, Apple Books, Barnes & Noble, Kobo, and Google Books. The book page lists every retailer.

The Law of Familiarity: familiarity, built through repeated sensory exposure, naturally produces trust. The Law of Connection: shared commonality gives other people a genuine reason to care. The Law of Fame and Influence: fame (quantifiable reach) combined with influence (emotional sway) accelerates whatever is being pursued; either alone is limited. The Law of Personal Branding: a personal brand begins with new life; it cannot be destroyed, but it can be forgotten.

Each law rests on the ones before it. Explore them on the book page.

Six tiers of reach, from the base: Unconscious Incompetent, Friends and Family, The Local Hero, The State Representative, The National Personality, and The International Icon. Find your tier on the pyramid.

A simple way to grow a network that Isaac developed around 2019: introduce yourself to three strangers every day for a year, starting with 90 days to build the habit. Thirty days produces 90 new connections, ninety days produces 270, and a full year produces 1,095, before any compounding. Keep the count with the free Power of 3 Tracker (opens in a new tab). Read how it works (opens in a new tab).

The five areas the Identity Positioning™ Brand Audit scores, with their weights: Omnipresence (25%), Credibility (25%), Seamless Branding (20%), Reputational Health & Risks (15%), and Marketability (15%). Together they make one composite out of 100. Audit scores are never produced by AI. Take the free Brand Audit (opens in a new tab).

The First Edition, published November 1, 2021, ran 55 pages. The Second Edition, published March 7, 2025, is a complete revision rather than a reprint: 376 pages, eight chapters, and 78 subchapters, with an essay on Identity Positioning™ between the seventh and eighth chapters. The Second Edition surpassed its predecessor in both rankings and sales.

Both editions reached Amazon’s Top 10 in Public Relations. In paperback, the Second Edition is a #1 New Release in Public Relations on Amazon; in hardcover, a #3 New Release in Public Relations on Amazon.

A private consulting firm specializing in personal branding, reputation architecture, and executive visibility, founded by Isaac on July 18, 2024, and headquartered in Little Rock, Arkansas. Its proprietary framework is Identity Positioning™. More about the firm.

Mashman Consulting Group is a Done With You consultancy. Engagements are accepted by application and seats are limited each quarter. Every engagement starts with an inquiry and moves through a questionnaire, scheduling, a Brand Audit by phone, and the consultation itself. How a consultation works (opens in a new tab).

Mashman Investments (opens in a new tab) takes equity investments, positions, and acquisitions, and applies Mashman Consulting Group’s personal branding expertise to the companies it invests in or acquires.

Mashman Properties (opens in a new tab) invests in undeveloped land with a long-term mandate toward commercial real estate, and buys, fixes, and sells residential property. It does not rent, except on special occasions decided case by case.

Yes. The Identity Positioning™ Brand Audit runs at two depths: the Rapid 25, with no code, and the Unrivaled 50, by referral code during limited release. It returns a composite out of 100, five pillar scores, a risk register, and the three highest-priority moves. Start the Brand Audit (opens in a new tab).

Identity Quest™, the world’s first personal brand simulator. It makes the methodology playable rather than readable, free in any browser. Play Identity Quest™ (opens in a new tab).

The world’s first dedicated personal branding directory, for agencies, consultancies, and independent consultants. Every listing is vetted by Mashman Consulting Group against seven public criteria. Visit the directory (opens in a new tab).

Mashman Publishing, an imprint of Mashman Consulting Group, publishes Isaac’s own work and, by invitation, books for clients with an established consulting relationship with the firm. Mashman Publishing (opens in a new tab).

Six signature presentations: Identity Positioning™, The Front-Facing Executive, Internal Marketing, AI and Personal Branding, Is Personal Branding a Myth?, and Ego Trip or Business Tactic? His style is interactive, energetic, and thought-provoking: strategic and tactical advice, never motivational feel-good theories.

The Atlantic-Oase Professional Conference in Denver (2024) and Cleveland, Ohio (2025), and the Water Garden Expo in Oklahoma (2025). Internationally, he delivered a virtual keynote for Ghana’s Dreamer’s Summit in 2021, alongside numerous private virtual communities.

Available upon request. For non-profits and charities, speaking is free of charge; travel and lodging are requested.

Book signings are available on request, and a standard A/V rider is provided.

Yes. Virtual keynotes are delivered live to an audience anywhere, with the same material as the stage.

Yes: podcast guest placements, articles, features, and expert commentary, including quotable insight on personal branding, reputation, and positioning.

For speaking and bookings, write to bookings@isaacmashman.com. For press and interviews, write to press@isaacmashman.com. Both come directly to Isaac, and the contact page covers everything else.

Yes. Approved press photographs are in the media kit, one by one or as a single download, and higher-resolution files are available on request. No photographer credit is required; where a credit line is used, please use “Courtesy of Isaac Mashman / Mashman Consulting Group.”

No. Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it. The full standard is his Executive Code of Ethics.

Quoted three times in Forbes and in Entrepreneur, with features in Authority Magazine, StarterStory, ValiantCEO, and Prowly, a broadcast appearance on ASBN, and podcast interviews, and more. Every appearance is on the In the Media page.

Yes. The media kit has approved bios in three lengths, photographs, the facts, and every press citation, with a downloadable PDF.

Yes. The Mashman Minute carries new Executive Thoughts, releases from the newsroom, speaking dates, and book news. Join The Mashman Minute.

His essays are collected as Executive Thoughts, including pieces first published on Medium and LinkedIn.

He hosted Chase the Vision with Isaac Mashman from 2019 to 2022: 100 episodes over three years with numerous interviews with high-quality public figures. Most of the archive still streams on Spotify and Apple Podcasts. His next show, Executive Status with Isaac Mashman, is in development for 2027: a podcast that merges business, celebrity appeal, and personal branding.

Yes. Use the speaking inquiry and choose Podcast or Interview as the format.

Often, since 2019: Zane Speaks Out, United Podcast Experience, Uncovering Success, The Bloggy Friends Show, Podcasting 101 with RSS.com, Remarkable Marketing, and Sales and Cigars, among others. Every appearance, with links, is on In the Media.

Yes. The Archive lists every episode, searchable by year and subject.