“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”

“Masquerading around as a perfect human who never makes mistakes is the opposite of vulnerable and prevents people from connecting with the true version of YOU.”

Isaac Mashman · The Manifesto, Second Edition

“To have as they say, an “authentic” personal brand, it must be built off of the back of truthfulness with self and honesty in your actions.”

Isaac Mashman · The Manifesto, Second Edition

“What you decide to show and hide is entirely up to you, but ask yourself “What is my goal in including this?”

Isaac Mashman · The Manifesto, Second Edition

“There should be no doubt who you are when someone is introducing you, both on and offline, and likewise, there should be no question you are the right person to subscribe to.”

Isaac Mashman · The Manifesto, Second Edition

“The personal branding space is becoming increasingly competitive and these repetitive phrases can only be used by so many people, so many times.”

Isaac Mashman · The Manifesto, Second Edition

“The phrase, “Your personal brand is the most important thing you can build” will become a cliché.”

Isaac Mashman · The Manifesto, Second Edition