“To have as they say, an “authentic” personal brand, it must be built off of the back of truthfulness with self and honesty in your actions.”

“You have the ability to build your personal brand in one of two ways. One is by putting on a mask that covers up your true self, and the other is by displaying the person you actually see in the mirror.”

Isaac Mashman · The Manifesto, Second Edition

“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”

Isaac Mashman · The Manifesto, Second Edition

“Are you building your personal brand to represent the Mask, or to represent the person who’s staring back at you in the mirror?”

Isaac Mashman · The Manifesto, Second Edition

“You don’t build your personal brand based on what other people want to see, you build your personal brand because people come to you for who you are.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand is a gift. It is something that you should cherish and respect.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand is yours and the degree of privacy that you are willing to sacrifice should be done meticulously and methodically.”

Isaac Mashman · The Manifesto, Second Edition