“I define charisma as the ability to take a stranger into a trusting friend in a short amount of time.”
Isaac Mashman · Bold Journey, 2023
“At the start of every conversation ask yourself what can I give, not what can I take.”
Isaac Mashman · Goodreads
“Content can either connect, educate, entertain, or motivate. If you are good, it will do all four.”
Isaac Mashman · IdeaMensch, 2023
“The first sentence will always be the hardest.”
Isaac Mashman · Book Goodies, 2024
“Your elevator pitch is not an opportunity for you to sell your products and services, rather it serves as an opportunity to sell yourself as someone to get to know or follow.”
Isaac Mashman · The Manifesto, Second Edition
“In your mind, you might have the best intentions, but that doesn't mean the public is going to understand that or see it.”
Isaac Mashman · Chase the Vision, 2022
“Public speaking is only bad if your clothes don’t fit correctly.”
Isaac Mashman · Goodreads
“View the content you create to serve as a bridge to connect you with your audience.”
Isaac Mashman · CanvasRebel, 2023
“I'd make the argument that in many cases personality takes precedence over promises.”
Isaac Mashman · The Manifesto, Second Edition
“Everyone tells you what you should be doing, but very, very few people actually tell you how you can get to that point, how you can actually do those things.”
Isaac Mashman · Chase the Vision, 2020
“People are able to sniff out fake compliments and fake attitudes nine times out of ten.”
Isaac Mashman · Executive Thoughts, 2023
“Every single person around you has lived an entirely different life and so what is normal to that person might be radical to you. What your life is might be radical to them.”
Isaac Mashman · Chase the Vision, 2020
“Everyone either has experience or a story worth sharing.”
Isaac Mashman · Executive Thoughts, 2025
“What the text contains is more important than the amount of text.”
Isaac Mashman · Executive Thoughts, 2023
“Not all eBooks should be published. Sometimes an eBook should stay in the digital realm and never be printed.”
Isaac Mashman · Executive Thoughts, 2023
“Putting out a piece of work that isn’t well-thought-out, half-put-together or too vague can in fact do more harm than good.”
Isaac Mashman · Executive Thoughts, 2023
“Understanding how to start a book is arguably more difficult than writing the full thing.”
Isaac Mashman · Book Goodies, 2024
“Let the line come to you when you’re least expecting it.”
Isaac Mashman · Book Goodies, 2024
“Speaking of ChatGPT, use AI to help you plan, review, and research information but don’t let it write FOR you.”
Isaac Mashman · Executive Thoughts, 2023
“Public speaking is one of the biggest fears of all and speaking to somebody for the first time falls right in line with that category in my opinion. It doesn’t have to be scary though.”
Isaac Mashman · Executive Thoughts, 2023
“A lasting impression of increase is when the person you engage with leaves their interaction better or more knowledgeable than they were going into it.”
Isaac Mashman · The Manifesto, Second Edition
“It is your goal by initiating a conversation to ultimately put their mind and thoughts at ease, establish rapport, and by the end of the conversation, leave them feeling better than when you first started talking to them.”
Isaac Mashman · Executive Thoughts, 2023
“I complimented his timepiece and ended up getting into a 30-minute conversation. Turns out he was the owner of a fairly large trucking company. Boom. Compliment into a relationship.”
Isaac Mashman · Executive Thoughts, 2023
“People rely on clichés when they have nothing better to say or cannot find the ingenuity within their spirit to come up with something original.”
Isaac Mashman · The Manifesto, Second Edition
“This brings us to the question of, do journalists care more about who is sharing the information or about the information that is shared.”
Isaac Mashman · Executive Thoughts, 2023
“Charisma is developed by developing yourself into a leader.”
Isaac Mashman · Bold Journey, 2023
“I recently heard that the number one mistake salespeople make, is they talk too much. I believe this transmutes into selling ourselves too.”
Isaac Mashman · Executive Thoughts, 2023
“Even if you’re not the most extroverted person in the world, you need to be able to come across as charismatic and trustworthy.”
Isaac Mashman · Bold Journey, 2023
“You’ll notice that the more questions you ask and in a genuine manner that is, the relationship will feel unlevel. The person on the other end will begin to wonder about you.”
Isaac Mashman · Bold Journey, 2023
“I look for unique perspectives and things that other people haven’t done before.”
Isaac Mashman · Book Goodies, 2024
“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”
Isaac Mashman · The Manifesto, Second Edition
“What is unique to me however, is I always start out by formatting the book, understanding the page size, determining the font I want to use, and even creating things such as disclaimers or copyright page well in advance.”
Isaac Mashman · Book Goodies, 2024
“If you only talk about your profession, you lack that personal hook and therefore that relationship is going to be one-sided.”
Isaac Mashman · The Manifesto, Second Edition
“Inspiration is the feeling; motivation drives action.”
Isaac Mashman · Executive Thoughts, 2025
“Stories alone don't matter nearly as much as what those stories produce. Emotions.”
Isaac Mashman · The Manifesto, Second Edition
“Letting your intent be known to your public circle creates advocates out of your community.”
Isaac Mashman · The Manifesto, Second Edition
“There was no shortage of books on branding and social media, many of which became obsolete shortly after their publication. I was aiming for something evergreen and all-encompassing.”
Isaac Mashman · Executive Thoughts, 2025
“Human beings are emotional and like to feel connected and comforted by whom they interact.”
Isaac Mashman · The Manifesto, Second Edition
“Anyone can publish a book, not everyone can publish something worth reading.”
Isaac Mashman · Executive Thoughts, 2025
“You have to fall in love with talking to other people and giving up a little bit of your privacy, giving up a little bit of your life or the privacy of your life and of your routine to share with other people.”
Isaac Mashman · Chase the Vision, 2020
“The desperate salesperson will never sell as much as the person who doesn't communicate their need to make a sale.”
Isaac Mashman · The Manifesto, Second Edition
“Your voice is one of your greatest assets in building your personal brand.”
Isaac Mashman · The Manifesto, Second Edition
“No one wants to follow a bore.”
Isaac Mashman · The Manifesto, Second Edition
“When you're getting in contact with another person, don't come across like a fan. Come across as their equal and somebody who is on their level of playing. That's how the best conversations and relationships are started.”
Isaac Mashman · Chase the Vision, 2021
“Is it the policy itself that elects the politician or is it the politician who can properly convey the policy?”
Isaac Mashman · The Manifesto, Second Edition
“I wanted to answer more questions than create questions to be answered.”
Isaac Mashman · Starter Story, 2024
“You don't have to express your confidence. People are able to sense it naturally.”
Isaac Mashman · Chase the Vision, 2021
“We use the language of we're going to. We use the language of it would be nice to. All of those different things are words of weakness.”
Isaac Mashman · Chase the Vision, 2021
“If you are not comfortable talking about yourself, how do you expect other people to feel comfortable about you.”
Isaac Mashman · Chase the Vision, 2022
“Our culture as it exists today is filled with false promises, controlled narratives, and fluff.”
Isaac Mashman · The Manifesto, Second Edition
“Remember that influence is the ability to get a person or group of persons to do or believe something by your words alone.”
Isaac Mashman · The Manifesto, Second Edition
“Recording a video for the first time may appear like you're climbing Mount Kilimanjaro. I implore you to get in front of the camera and speak.”
Isaac Mashman · The Manifesto, Second Edition
“Will you be great at it on your first try? Probably not but by the thousandth video, your skill set will match what was once blind confidence and belief.”
Isaac Mashman · The Manifesto, Second Edition
“If you are a public pessimist, you might as well be like everybody else. If you speak without self-assurance, you lack credence.”
Isaac Mashman · The Manifesto, Second Edition
“Everybody is looking for a platform to speak on because we are our number one advocate.”
Isaac Mashman · The Start Down, 2021
“Making a quick joke to your audience may be taken seriously and a statement pulled out of context could present you in an erroneous light.”
Isaac Mashman · The Manifesto, Second Edition
“Pick the ones that are the most relevant to what you want to be known for. The most impactful titles will be the ones people remember and associate with you.”
Isaac Mashman · The Manifesto, Second Edition
“If people can be aware of your background and what has influenced you into becoming the person you are, they are more likely to trust and understand you.”
Isaac Mashman · The Manifesto, Second Edition
“If you share everything about your personal life, it doesn't give anybody anything to wonder about. Then it also suffocates your credibility and the thing that's actually generating you money or making you a success in your business and career.”
Isaac Mashman · Raw & Unscripted with Christopher Rausch, 2025
“Showcasing your complexity gives people layers to dive into and makes you appear much more interesting; this is the art of storytelling.”
Isaac Mashman · The Manifesto, Second Edition
“Are you really an introvert or are you just telling yourself that you are?”
Isaac Mashman · Next In Time, 2022
“All stunts are campaigns, not all campaigns are stunts.”
Isaac Mashman · Web Talks Podcast, 2024
“Part of positioning your personal brand is in how you communicate it by voice.”
Isaac Mashman · The Manifesto, Second Edition
“To achieve long lasting relationships and create lasting impressions, you have to connect in more profound ways than just your profession.”
Isaac Mashman · The Manifesto, Second Edition
“You would be amazed at how many people will automatically like you that much more or question your liver health because you drink your coffee black.”
Isaac Mashman · The Manifesto, Second Edition
“As business owners and as podcasters, we tread that line of education, but we oftentimes don't tread that line of entertainment.”
Isaac Mashman · Jake's Take with Jacob Elyachar, 2024
“We don't need more cliches. We need more strategy.”
Isaac Mashman · Lets Have This Conversation, 2024
“More importantly, keep your elevator pitch concise and lead it into a conversation about the other person.”
Isaac Mashman · The Manifesto, Second Edition
“My name is Isaac Mashman and I almost always show up with a cup of coffee in hand, so I apologize in advance if I appear wired.”
Isaac Mashman · The Manifesto, Second Edition
“Your resume is effectively your personal brand speaking for you on a piece of paper, albeit very impersonal.”
Isaac Mashman · Invest In Yourself: The Digital Entrepreneur Podcast, 2024
“I always say that if you're not able to have a conversation about yourself, then how do you expect other people to market you as well?”
Isaac Mashman · The Justin Aguirre Podcast, 2021
“A cliché does little for someone aside from making you come across as desperate.”
Isaac Mashman · The Manifesto, Second Edition
“There is a massive difference between providing value and providing what I refer to as strategic value.”
Isaac Mashman · The Manifesto, Second Edition
“The phrase, ‘Your personal brand is the most important thing you can build’ will become a cliché.”
Isaac Mashman · The Manifesto, Second Edition
“I'm not trying to convince anybody. I'm creating content and episodes that I genuinely know will help people, and I believe that.”
Isaac Mashman · Chase the Vision, 2022
“The personal branding space is becoming increasingly competitive and these repetitive phrases can only be used by so many people, so many times.”
Isaac Mashman · The Manifesto, Second Edition
“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”
Isaac Mashman · The Manifesto, Second Edition
“If you do choose to come across as cliché on occasion or use one in your materials, expand on it. Talk about why it is relevant and approach it with complexity.”
Isaac Mashman · The Manifesto, Second Edition
“You don't just connect for the strategic advice, you connect for the person.”
Isaac Mashman · Business Growth Trailblazers, 2024
“If you were writing a book, you shouldn’t tell every single person you meet the name of every single chapter. You have to leave room for discovery.”
Isaac Mashman · The Manifesto, Second Edition
“I have no issue with somebody being inspired by my actions and putting their spin on it, but when it is verbatim, the exact copy, it rubs me the wrong way.”
Isaac Mashman · The Manifesto, Second Edition
“When people rely too heavily on artificial intelligence, they lose that personal touch sometimes.”
Isaac Mashman · Basic Business AI, 2024
“If you think about the kind of content that people are consuming, there are four overarching benefits or reasons that they are consciously or more commonly, subconsciously looking for. They can be Entertained, Educated, Motivated/Inspired, and Connected to the creator.”
Isaac Mashman · The Manifesto, Second Edition
“So just like you would have an AI video editor, the AI video editor isn't creating the content and the video for you. It's editing the video that you have created.”
Isaac Mashman · Basic Business AI, 2024
“The comedian should always be working to come up with new material as jokes can only be told so many times before they get overplayed.”
Isaac Mashman · The Manifesto, Second Edition
“So if we think about the word personal brand and we split it right down the middle, you have personal on the left, you have brand on the right. A lot of times personal branding guys, people talking about it, only focus on the right side.”
Isaac Mashman · The Deep End with Eric Triplett, 2026
“You have to have that self-awareness to even understand when you are taking a situation and blowing it up out of proportion to what it really is.”
Isaac Mashman · Chase the Vision, 2020
“This form of branding is especially significant for public speakers as their voice is their power.”
Isaac Mashman · The Manifesto, Second Edition
“If you want to have strong relationships and strong friendships, sometimes you're going to have to send out the first text message.”
Isaac Mashman · Chase the Vision, 2022
“When was the last time you heard yourself?”
Isaac Mashman · The Manifesto, Second Edition
“Once you’ve been interviewed a couple dozen times, you will get into the flow of being able to answer the question ‘Who are you?”
Isaac Mashman · The Manifesto, Second Edition
“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”
Isaac Mashman · The Manifesto, Second Edition
“A lot of times people just make these blanketed statements and it doesn't do anything positive for their personal brand. So I say that being intentional with what you're posting, what you choose not to post, is, you know, paramount.”
Isaac Mashman · Vertical Momentum Resiliency Podcast, 2025
“Storytelling does not have to be from your past. As you’re living life, traveling, and doing great things as I know you will, let people in on what you have going on.”
Isaac Mashman · The Manifesto, Second Edition
“There is no need to share your bathroom routine and display it for the world to see, but cut through some of that mysterious cloud surrounding your personal brand and let people know who you are.”
Isaac Mashman · The Manifesto, Second Edition
“Using the first person point of view such as ‘I am’ infers that you are sharing a story or communicating how you feel.”
Isaac Mashman · The Manifesto, Second Edition
“Rotating perspectives induces the communal feeling that the subject at hand is larger than you.”
Isaac Mashman · The Manifesto, Second Edition
“You don’t want to talk about yourself all the time, instead include others in your endeavors and mission.”
Isaac Mashman · The Manifesto, Second Edition
“I can motivate you with a video and you can feel good. That's an emotional high. The dopamine spike, you feel good. What I'm about is strategic value.”
Isaac Mashman · Sapient, 2024
“When you end your professional punchline don't redundantly say ‘I help people,’ consider saying ‘I help you!’ notice how the dynamic shifts? You're approaching it out of service rather than ego.”
Isaac Mashman · The Manifesto, Second Edition
“There should be no doubt who you are when someone is introducing you, both on and offline, and likewise, there should be no question you are the right person to subscribe to.”
Isaac Mashman · The Manifesto, Second Edition
“So it's a two to one ratio, two business posts, one personal. That creates this good balance to where people are still viewing you as an authority, but they're starting to connect with you more.”
Isaac Mashman · The Deep End with Eric Triplett, 2024
“Don’t change the way you speak from platform-to-platform. Who you are is what people will know you for.”
Isaac Mashman · The Manifesto, Second Edition
“Well, if you only post about business, you lose the personal part. If you only focus and post about your personal life, you lose the credibility and the professional side of things.”
Isaac Mashman · The Joseph Graham Show, 2024
“Confusing your audience is the last thing you want and having mismatched messaging does just that.”
Isaac Mashman · The Manifesto, Second Edition
“Coming from that place of let me sell you versus let me help you is important. That's a lesson that I've learned over the past year.”
Isaac Mashman · The Joseph Graham Show, 2024
“Follow the person who gives the pieces and the tactics that you can actually use, that are tangible. We don't need more cliches. We need more strategy.”
Isaac Mashman · Lets Have This Conversation, 2024
“I'm going to tell you what I would do if I was in your situation, and I want to tell you what has worked for me. It might not always work for you.”
Isaac Mashman · Zane Speaks Out, 2019
“Public speakers who do not deliver great speeches will find future engagements harder to land.”
Isaac Mashman · The Manifesto, Second Edition
“You can go and be honest and say, I don't know everything, but I'm working on figuring it out. And if I don't know something, I know people who do.”
Isaac Mashman · Visibility Era, 2024
“If you draw a line down the word, personal brand, you have personal on the left, you have brand on the right. Well, who is the person?”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“You have to think about your phrasing because that communicates what you prioritize.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“If you are bold enough to approach your idols, do so as their equal as they will be much more receptive to hearing you out.”
Isaac Mashman · The Manifesto, Second Edition
“Never say ‘I’m your biggest fan’ or ‘I’ve been following you for years.”
Isaac Mashman · The Manifesto, Second Edition
“Bring awareness to your accomplishments, not to flaunt, but in a way that demonstrates respect and balanced pride.”
Isaac Mashman · The Manifesto, Second Edition
“People consume content because it connects them with the other person. People consume content because it educates them on something new.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“So when you're writing your elevator pitch, having a personal hook and a professional punchline is so ideal.”
Isaac Mashman · The Scoop With Erica Krupin, 2026
“I'm not going to speak on something unless I've been able to actually experience it, do it, or I'm knowledgeable on the subject. How can I speak about a people if I've never been to that place?”
Isaac Mashman · United Podcast Experience, 2019
“As you see fit, be a person of the people and provide level-headed takes as somebody with insider experience.”
Isaac Mashman · The Manifesto, Second Edition
“If you do choose to comment on things outside of your trade such as politics, religion, or societal issues, do so with class and intention.”
Isaac Mashman · The Manifesto, Second Edition
“Avoid ‘line in the sand’ moments that put you at odds with whole groups as reason is excluded when emotions become involved.”
Isaac Mashman · The Manifesto, Second Edition
“I educate people in my audience on what to look out for, provide justifications as to why it’s wrong, and then I swoop in from a point of authority and share what to do instead. Educate, Justify, Prove.”
Isaac Mashman · The Manifesto, Second Edition
“I recently posted that if you're paying to speak on stage, it means that your quality isn’t on par to get paid, or at least not yet.”
Isaac Mashman · The Manifesto, Second Edition
“Defamation is nasty for everybody involved and it is much better to avoid making any negative statements about others especially when you don't have the facts or are operating emotionally.”
Isaac Mashman · The Manifesto, Second Edition
“If you wanted to take it a step further, you could turn your mistake into a public learning lesson, and share your findings.”
Isaac Mashman · The Manifesto, Second Edition
“You could tell someone to get motivated, or you could provide the exact steps that you use to stay motivated. You could talk about why everyone should build their personal brand or you could provide the exact blueprint.”
Isaac Mashman · The Manifesto, Second Edition
“When promoting new releases or offers, don't focus on telling the entire story, but on the information required to hook someone.”
Isaac Mashman · The Manifesto, Second Edition
“When pitching a journalist for a press feature, it's not about convincing them and sending slews of information. The journalist will read the subject and the first few lines of text most pertinent to their story.”
Isaac Mashman · The Manifesto, Second Edition
“The stories you told years ago will not be the same stories you continue to tell.”
Isaac Mashman · The Manifesto, Second Edition
“Starting with a personable hook establishes rapport and conveys that you're more than just a professional. You're a human being.”
Isaac Mashman · The Manifesto, Second Edition
“What you decide to show and hide is entirely up to you, but ask yourself ‘What is my goal in including this?”
Isaac Mashman · The Manifesto, Second Edition
“If you can communicate who you are, who you serve, what's special about you, and more importantly, attach emotional meaning to the outcome, you will assuredly stand out from your competitors.”
Isaac Mashman · The Manifesto, Second Edition
“Communicating intent is the way that you salvage relationships and lay the framework for stronger ones to develop.”
Isaac Mashman · The Manifesto, Second Edition
“Publicizing aspects of your plan and strategy demonstrates organization and casts a vision. Visionaries are appreciated more than the common man.”
Isaac Mashman · The Manifesto, Second Edition
“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”
Isaac Mashman · The Manifesto, Second Edition
“Transmitting emotions leads others to consume your content and come back for more.”
Isaac Mashman · The Manifesto, Second Edition
“The greatest public figures transmit emotions via communication methods to trigger a deeper resonance with those on the other end.”
Isaac Mashman · The Manifesto, Second Edition
“If you were to take two people who say the same exact thing but one of them is a better communicator and strikes emotional chords, which person do you think develops the largest audience, all factors aside?”
Isaac Mashman · The Manifesto, Second Edition
“In the case of the introvert, showing a lack of emotion can actually become a signature as that apathetic nature may be perceived as sarcasm and be used to your benefit; a recent hip-hop interviewer comes to mind.”
Isaac Mashman · The Manifesto, Second Edition
“There’s no way for you to be able to have a million different conversations and know a million different people. This does not infer that a million people cannot know you.”
Isaac Mashman · The Manifesto, Second Edition
“Your intention is not to use public speaking as an opportunity to line your pocketbook. Your intention with selling from stage is to sell your expertise and provide strategic value to every single person who already paid a premium to be in attendance.”
Isaac Mashman · The Manifesto, Second Edition
“In my life, the best speeches are those that tell stories and provide tactical advice.”
Isaac Mashman · The Manifesto, Second Edition
“As a speaker, you automatically are perceived as a person of authority.”
Isaac Mashman · The Manifesto, Second Edition
“Spend the majority of your time talking about your attendees, and only spend a few minutes at most talking about you.”
Isaac Mashman · The Manifesto, Second Edition
“Ask more questions than you are making statements.”
Isaac Mashman · The Manifesto, Second Edition
“Becoming a master communicator can be as simple as starting conversations with strangers at the grocery store.”
Isaac Mashman · The Manifesto, Second Edition
“I'll do this in the coffee aisle and there have been times when I've been swayed into a purchase because of that random person’s perspective.”
Isaac Mashman · The Manifesto, Second Edition
“This requires more spatial-awareness and taste, but if you can find ways to make a stranger laugh, their guard will instantaneously go down.”
Isaac Mashman · The Manifesto, Second Edition
“I would say ‘um’ and use other filler words such as ‘like.’ To young Isaac they felt like the end of the world but I eventually came to understand that unless these quirks show in every sentence, it's less than likely that others will consciously take notice.”
Isaac Mashman · The Manifesto, Second Edition
“A corporation that is hiring for a client-facing role will choose the better communicator who lacks experience over the experienced introvert who can't talk with major accounts.”
Isaac Mashman · The Manifesto, Second Edition
“We could avoid conversations because we don't want to bother someone, we’d simply prefer to stay silent, or we don't have anything to talk about. Giving a stranger a compliment solves the last problem and you’ll forever have something to say!”
Isaac Mashman · The Manifesto, Second Edition
“You don’t go to a fine dining restaurant wearing basketball shorts and you don’t curse around elderly people. These are more than formalities, they’re proper ways of behavior that represent appreciation and respect for the subjects at hand.”
Isaac Mashman · The Manifesto, Second Edition
“Forcefully promoting your accomplishments gives off the appearance that you didn’t think that you deserved them and that you’re not good enough.”
Isaac Mashman · The Manifesto, Second Edition
“If you can show the crunchiness and dirtiness of starting and share your lessons along the way, there is a home-field advantage. You are doing the things that might not be sexy, but are real.”
Isaac Mashman · The Manifesto, Second Edition
“Arguably, there are more lessons in showing failures and mistakes than there are in retroactively sharing stories that might not be relevant for today’s world.”
Isaac Mashman · The Manifesto, Second Edition
“When I concluded that I wanted to become a professionally paid public speaker, I brought on a booking agent who gets a percentage cut of every deal he closes; within 60 days he landed a five-figure opportunity.”
Isaac Mashman · The Manifesto, Second Edition
“I adhere to the idea that an expert is obligated to share their expertise.”
Isaac Mashman · The Manifesto, Second Edition
“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”
Isaac Mashman · The Manifesto, Second Edition
