“I always say that if you're not able to have a conversation about yourself, then how do you expect other people to market you as well?”

“Most people are afraid of putting the focus on themselves because they were raised to say don't seek attention or don't talk to strangers or don't talk about yourself when that's the one thing you should be doing.”

Isaac Mashman · BrandAPeel: Brand Storytelling in the Digital Age, 2022

“So if we think about the word personal brand and we split it right down the middle, you have personal on the left, you have brand on the right. A lot of times personal branding guys, people talking about it, only focus on the right side.”

Isaac Mashman · The Deep End with Eric Triplett, 2026

“I think that business owners are afraid of being fraudulent. I think that's a good fear. I think that's a really healthy fear. I think when you're building your personal brand, don't feel like you're a fraud for putting yourself out there.”

Isaac Mashman · Headsmack: Conversations with Misfits, 2024

“So it's a two to one ratio, two business posts, one personal. That creates this good balance to where people are still viewing you as an authority, but they're starting to connect with you more.”

Isaac Mashman · The Deep End with Eric Triplett, 2024

“Well, if you only post about business, you lose the personal part. If you only focus and post about your personal life, you lose the credibility and the professional side of things.”

Isaac Mashman · The Joseph Graham Show, 2024

“The personal branding space is becoming increasingly competitive and these repetitive phrases can only be used by so many people, so many times.”

Isaac Mashman · The Manifesto, Second Edition