“Pinpointing your unmistakable character traits and interests is a way to subsidize on your uniqueness.”

“No one else has ever had our symbolic “fingerprint” on the world, or the blend of our past experiences, thoughts, and influences that make up our identity.”

Isaac Mashman · The Manifesto, Second Edition

“Identical twins sharing the same DNA have entirely unique fingerprints.”

Isaac Mashman · The Manifesto, Second Edition

“In my senior year of high school, I began to realize that in having such an unusual name, it could be used to my benefit. I wasn't having to fight with other people to secure my social media handles or purchase my domain.”

Isaac Mashman · The Manifesto, Second Edition

“The phrase, “Your personal brand is the most important thing you can build” will become a cliché.”

Isaac Mashman · The Manifesto, Second Edition

“The personal branding space is becoming increasingly competitive and these repetitive phrases can only be used by so many people, so many times.”

Isaac Mashman · The Manifesto, Second Edition

“If you are somebody like me who has never cared for your name, this is your indicator that you should accept it for what it is and then run with it. Don't worry about people being able to pronounce it or if they’ll love it.”

Isaac Mashman · The Manifesto, Second Edition