“The phrase, “Your personal brand is the most important thing you can build” will become a cliché.”

“The personal branding space is becoming increasingly competitive and these repetitive phrases can only be used by so many people, so many times.”

Isaac Mashman · The Manifesto, Second Edition

“Like the criticisms that Bernays had for public relations, a primary flaw of personal branding as a field is that it is closely attached to a person’s sense of identity, their goals, and their vanity.”

Isaac Mashman · Executive Thoughts, 2026

“Pick the ones that are the most relevant to what you want to be known for. The most impactful titles will be the ones people remember and associate with you.”

Isaac Mashman · The Manifesto, Second Edition

“There should be no doubt who you are when someone is introducing you, both on and offline, and likewise, there should be no question you are the right person to subscribe to.”

Isaac Mashman · The Manifesto, Second Edition

“What you decide to show and hide is entirely up to you, but ask yourself “What is my goal in including this?”

Isaac Mashman · The Manifesto, Second Edition

“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”

Isaac Mashman · The Manifesto, Second Edition