“Like the criticisms that Bernays had for public relations, a primary flaw of personal branding as a field is that it is closely attached to a person’s sense of identity, their goals, and their vanity.”

Who said it, and where.

Who said “Like the criticisms that Bernays had for public relations, a primary flaw of personal…”? Isaac Mashman said it in his essay "I Created the World’s First Personal Branding Directory for Professionals: Here’s Why", Executive Thoughts, September 13, 2026, first published on Medium.