“What you decide to show and hide is entirely up to you, but ask yourself ‘What is my goal in including this?”

Who said it, and where.

Who said “What you decide to show and hide is entirely up to you, but ask yourself ‘What is my…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.3, Writing Your Marketing Message.