“If you can communicate who you are, who you serve, what's special about you, and more importantly, attach emotional meaning to the outcome, you will assuredly stand out from your competitors.”

Who said it, and where.

Who said “If you can communicate who you are, who you serve, what's special about you, and more…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.3, Writing Your Marketing Message.