“When pitching a journalist for a press feature, it's not about convincing them and sending slews of information. The journalist will read the subject and the first few lines of text most pertinent to their story.”

Who said it, and where.

Who said “When pitching a journalist for a press feature, it's not about convincing them and…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.2, Optimization and Consolidation.