“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”

“I myself have been able to land multiple quotes within a 12-month time frame by pitching legitimate journalists, to being invited on for radio interviews, and have been widely distributed in newspapers…All without paying my way into any of them.”

Isaac Mashman · The Manifesto, Second Edition

“When pitching a journalist for a press feature, it's not about convincing them and sending slews of information. The journalist will read the subject and the first few lines of text most pertinent to their story.”

Isaac Mashman · The Manifesto, Second Edition

“This brings us to the question of, do journalists care more about who is sharing the information or about the information that is shared.”

Isaac Mashman · Executive Thoughts, 2023

“Displaying your credentials and filling out as many text fields as possible answers more questions than it creates.”

Isaac Mashman · The Manifesto, Second Edition

“Imagine the authority that is conveyed by dominating the search engines. Instant credibility.”

Isaac Mashman · The Manifesto, Second Edition

“A little personal branding insider tip here, publishing a book almost always results in a Knowledge Panel being created for the author.”

Isaac Mashman · Executive Thoughts, 2023