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Quotes from the Manifesto

Chapter 5: Reputation Management.

It is as much about keeping and maintaining your reputation, as it is building it. 131 quotes from this chapter of Personal Branding: A Manifesto on Fame and Influence, grouped by section.

About the Book Every Chapter

5 Reputation Management

“Your reputation is an aspect of your personal brand but it is not your personal brand. Reputation is the general consensus surrounding a subject.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Personal Branding

“Reputation is also relative to your surroundings. How your friends and family perceive you will vastly differ from that of your fellow professionals.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

5.1 Leaning Tower

“No matter how big you become or how far your personal brand’s fame and influence reaches, you are always a single misstep away from it all crashing down.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Goliath’s demise was caused by the conceited belief he was too big to fall.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Mindset

“Goliath’s reputation was tarnished. David’s had just begun.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“It takes a single person who had a negative experience with you, personally or professionally, to start rumors and bring others in on your private matters.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“A single employee who begins talking negatively about their employer, plants seeds of doubt in their fellow workers’ mind that eventually destroy the organization’s culture and outward brand from within.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“All cancer starts with one mutation and if certain interactions go unchecked and false or negative rumors spread, they can be cancerous for your personal brand.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Some will gain respect for you while others, no matter what you say or do, will forever have a negative perspective.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“If you attempt to make things right, you’re at least able to demonstrate to the public that you’re working to fix what happened to the best of your abilities.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

5.2 Who Has Leverage Over You?

“To be a public figure requires the understanding that you are being watched and that your actions are going to be scrutinized.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Fame and Influence

“Thinking that you are too big to fail or fall is the exact thinking that leads to your detriment.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Mindset

“Reputation is about managing and expounding upon perceptions.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“One wrong move can uproot your entire life and ruin your reputation and potential opportunities with it.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“As your efforts begin to pay off, your downfall will come at a higher cost.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Success and Achievement

“Influence is a burden that forces and requires an individual to behave differently. To act with righteousness and keep the right company.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Fame and Influence

“Being in control of who has power over you is simply good business and in contrast, you may have some similar control over others.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“Society is made up of different kinds of leverage.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship

“Being cautious and conscious of leverage makes you a very effective “trader” of this currency known as influence.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Reputation and Credibility

“The best way to avoid losing leverage is to be strict in your actions and not fall susceptible to temptations.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

“A dissatisfied client has sway with your business’ reputation.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“In the case of the client who feels like they didn’t get their money's worth or had a negative experience, confront it head on and offer to resolve it before they would ever get the chance to share their situation with the public.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“Public speakers who do not deliver great speeches will find future engagements harder to land.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Reputation and Credibility

“I don’t care if you have 5,000 positive reviews or endorsements from others that talk about how great you are and that you’re an exceptional human being, treat every point of contest with the utmost importance.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Business and Entrepreneurship

“Leverage is also found in the falsification of truth.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

“The business guru who rents his Lamborghini and acts like a high-flyer treads a very fine line of what is honest and what is false.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

“Leverage in any form comes with a risk and it is simply better to be a good person, than to ever sacrifice your fortune, financially and otherwise, in foolish hopes of obtaining something you do not deserve.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity

5.3 It Can’t Be Bought

“Thinking that you can buy your way into a positive reputation is a fool’s way of thinking.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“True authority figures are who they are and let their results speak for themselves.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Pay-to-win tactics are representative of the fact you are not good enough; otherwise, why would you have to convince others to pay attention using your dollars?”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“Never try to convince anybody that you are trustworthy or notable.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“I am proud to say that I have never paid out-of-pocket for any press feature.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“Don’t let yourself be led on by those vanity metrics that would drive you to make a rash purchase that sacrifices your laurels in an attempt to boost or artificially bolster your credibility.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“Bots are, in essence, fake accounts that do little more than contribute to your follower count; it’s not like they provide genuine engagement or have networks of their own to share your content with.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Ethics and Integrity

“Unfortunately where there is opportunity, people with impatient ambition will also be found.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Business and Entrepreneurship

“I myself have been able to land multiple quotes within a 12-month time frame by pitching legitimate journalists, to being invited on for radio interviews, and have been widely distributed in newspapers…All without paying my way into any of them.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Reputation and Credibility

“I doubt the media outlets want this kind of scrutiny, besides, what kind of credible public figure needs to pay to be featured and what does it say about the outlet if those featured in it, paid?”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“So what is the solution? Compounding. In time and as your reputation spreads, a funny little thing known as compounding occurs and that’s when the real fun begins.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Growth and Resilience

5.4 Building Credibility

“Work so your previous mentors become the people you talk to within your network and your idols, the contacts in your phone.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Success and Achievement

“Trust is the understanding that this person or entity has good intentions.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Credibility is built through the consistent exchange of influence through forms of edification.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“In many cases, credibility is automatically built as more people know about you but those numbers will only get you so far. Sure, you can have a couple thousand or a couple of million, but what’s more important is how much those who follow you, trust you.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Fame and Influence

“Like you have a reputation, so does every other person or brand you associate yourself with.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Networking and Relationships

“Seeking out other top performers in your industry and being seen is a public display of competence.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Networking and Relationships

“Build your credibility by associating with entertainers or with those in contrasting fields; you would be amazed at what conversations arise from talking with someone of perceived unlikeness.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Reputation and Credibility

“Unusual collaborations do more than provide entertainment. They build rapport and give the otherwise uptight professional permission to lower their guard.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Marketing and Visibility

“Make your selfless intentions public.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Marketing and Visibility

“If you are bold enough to approach your idols, do so as their equal as they will be much more receptive to hearing you out.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Communication and Storytelling

“The person or platform with more attention, credibility, and influence, is in the power position and is at the liberty to approve or deny your requests.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Networking and Relationships

“Never say “I’m your biggest fan” or “I’ve been following you for years.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Networking and Relationships

“The worst that can happen is they say no or don’t respond, and you can always follow up in 6 months to a year as your successes grow.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Growth and Resilience

“Bring awareness to your accomplishments, not to flaunt, but in a way that demonstrates respect and balanced pride.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Communication and Storytelling

5.5 Risk Management

“Determining your risk tolerance requires you to factor in all aspects of your personal brand and identify what you want to be associated with and what you want to avoid.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Marketing and Visibility

“Risk management comes in the form of legal red tape, the lovely and painstaking part of hitting it big.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“If someone says you don’t need a contract, do another evaluation to ensure their intentions are of pure heart as contracts are meant to protect everyone involved.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Ethics and Integrity

“NDAs also create the perception that you are someone who’s working on something worth protecting.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship

“Risk management does not exist to hinder you, but will act as your parachute, if God forbid, you are required to unwillingly jump out of the plane, or worse, the plane comes crashing down.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

5.6 Controversy With Purpose

“Controversy with no intent merely creates rage bait.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Marketing and Visibility

“Whenever possible, it’s best to avoid controversy that directly relates to your personal brand and reputation. Nonetheless, external controversies can be capitalized upon.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Marketing and Visibility

“As you see fit, be a person of the people and provide level-headed takes as somebody with insider experience.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Reputation and Credibility

“If you do choose to comment on things outside of your trade such as politics, religion, or societal issues, do so with class and intention.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Ethics and Integrity

“Avoid “line in the sand” moments that put you at odds with whole groups as reason is excluded when emotions become involved.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Reputation and Credibility

“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Marketing and Visibility

“I educate people in my audience on what to look out for, provide justifications as to why it’s wrong, and then I swoop in from a point of authority and share what to do instead. Educate, Justify, Prove.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Marketing and Visibility

“I recently posted that if you're paying to speak on stage, it means that your quality isn’t on par to get paid, or at least not yet.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Business and Entrepreneurship

“A Content Loop is when you use past ideas to lay the foundation for future content.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

5.7 Destroying Credibility

“The destruction of credibility does not usually come from a single heinous action, rather the accumulation of lapses in judgment and poor decisions over an extended duration of time.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“The destruction of your credibility does not usually have permanence unless you do something so egregious that there's no coming back from it.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Under most circumstances, it is possible to redevelop the trust that surrounds you but every situation has nuance.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“No degree of good press or how much you pay a public relations firm to squash stories, will be able to fully cover it up, at least not in the age of the internet.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“As your personal brand ascends to new heights, others will look to target you to achieve their private ambitions.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Fame and Influence

“The Roman Empire did not collapse overnight; it was through a series of wars, conquests, bad Emperors and political espionage that Rome eventually eroded.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Networking and Relationships

“A photo is not indicative of wrongdoing but that does not prevent people from thinking that you are a questionable character.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“When it comes to the handling of perceptions, “what should be” versus “what actually is,” is inconsequential, it is what is perceived that counts.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“I am not suggesting that you must run a background check or hire a private investigator to look into every single person you come across, but if you have a gut feeling or hold previous information, exercise caution in how close of a relationship you build with them.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Reputation and Credibility

5.8 Handling Defamation

“A difference exists between openly criticizing or questioning a person and purposely going out of your way to harm their reputation and good standing with the public.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

“If you are aiming to position yourself and become a high authority public figure, be prepared to start playing public figure games.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Reputation and Credibility

“It amazes me how some people want to become President of the United States when the highest office in the land requires such a degree of transparency and snooping into their background that nothing remains hidden.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence

“Defamation is nasty for everybody involved and it is much better to avoid making any negative statements about others especially when you don't have the facts or are operating emotionally.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Communication and Storytelling

“Avoid name-dropping or mentioning anybody by name as it makes you appear to be a person who thrives on drama and as though you are targeting others for their success, especially if they are within your profession.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

5.9 Dealing with Crises

“Acknowledging your mistakes does not make you any less of a person; acknowledging mistakes shows character and that you are willing to accept accountability and adopt change.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“A crisis is defined as a negative spotlight on something that happened to you, something you did, or someone you are associated with that is less than favorable.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Should you fall into a crisis, like accidentally doing business with a scammer, being at an event where one of the speakers is ousted, or other mistakes of your own making, crises are very rarely the end of the world.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Growth and Resilience

“Building your personal brand is an endeavor of a lifetime and it is only a matter of time for something to happen that is less than ideal.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Personal Branding

“You could even view a crisis as indicative that you're moving in the right direction…Please do not take that out of context. Do not seek crises.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Society appreciates transparency and if you act as if you are holier than thou, you're putting on a façade which only gets you so far.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“You should absolutely continue to position yourself as a public figure, but even Napoleon Bonaparte foolishly marched into Russia.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Mindset

“If you wanted to take it a step further, you could turn your mistake into a public learning lesson, and share your findings.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Communication and Storytelling

“Don’t expect everybody to respect or feel a sense of vindication with your acknowledgment of mistakes. You’re not going to have a complete satisfaction rate, but you are mitigating and minimizing any long-term damage that occurs to your personal brand.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Acting as the perfect narcissist who neglects accountability is not something you would like to be known for.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

5.10 Manipulation

“Directed influence of any sort is manipulation. The distinction is found in the intent behind the action itself.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Fame and Influence

“You're given the opportunity to command change and influence others so much so I would dare say personal branding creates the closest thing to the Midas Touch.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Personal Branding

“Manipulation can be defined as an abuse of a position of authority.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity

“As your credibility and reach grows, your ability to manipulate grows in parallel.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Fame and Influence

“Influence is the heat you are looking for but if you don’t employ proper safety-precautions and respect its dangers, you will get burned.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Fame and Influence

5.11 Giving Endorsements

“Exchanging influence is credibility by association, as opposed to guilty by association.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Networking and Relationships

“The only way that you can become a true figure of public interest is through the edification of enough people.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Fame and Influence

“It is always better to give endorsements without being asked.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Ethics and Integrity

“Your followers have expectations and endorsements are extensions of your good faith and your personal influence.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

“Influencers are telling their communities to make decisions based on association. They mention particular perks and services, but the need is not always what drives people to buy or support, it is their seal of approval.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Fame and Influence

“On a personal front, Edification is the endorsement of an individual. Essentially, it is when somebody offers supportive statements about another's accomplishments, character, and overall being. It is an exchange of influence, the most valuable currency the world has to offer.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Fame and Influence

“Never edify without properly vetting and verifying that the person is worthy of edification.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Networking and Relationships

“Anyone can call themself an expert but that is biased. If you can get other people to call you an expert and talk about why they support you (without asking), you are in an opportune position.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility

“Today public figures can go from 100,000 followers to 1,000,000 easier than it is to go from 100 to 1,000, because in the mind of the consumer, somebody who has 100,000 followers has already been validated.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Marketing and Visibility

5.12 Audience Fatigue

“In a world full of narcissists, be a grateful friend.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Ethics and Integrity

“While ego can potentially be your greatest downfall, it can also be your greatest asset.”

Isaac Mashman The Manifesto, Second Edition

“Offering too many endorsements and promoting too many things dilutes your personal brand’s value and can fatigue your audience.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility

“There must be a balance between selfless value and selfish aggrandizing.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Ethics and Integrity

“Relationships require effort so if you choose to be reclusive and not talk to anybody, do not be surprised when your network is not growing or if opportunities stop coming your way.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“The time leading up to publishing this book, I barely spoke to anybody to such a point I had people reaching out to see if I had died. That is nobody's fault but my own.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Growth and Resilience

“Why does audience fatigue happen? Simply put, ego.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Mindset

“You could tell someone to get motivated, or you could provide the exact steps that you use to stay motivated. You could talk about why everyone should build their personal brand or you could provide the exact blueprint.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Marketing and Visibility

“Honor your supporters in public and in private as showing gratitude is a sign of leadership; humility is visible in the person who shares in their accomplishments.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Ethics and Integrity

“The idea of being humble should not be something that imprisons a person or prevents them from pursuing their goals out of the fear that they will be prideful or “better than thou.”

Isaac Mashman The Manifesto, Second Edition

“You are at the pinnacle of a mountain others aspire to climb and just as you once looked up to others, others are now looking up at you.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Vision and Legacy

“This past year I came to the realization that where I am today, younger me wanted to be.”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Success and Achievement

5.13 Giving Your Word

“A person whose word isn't backed up by actions does not foster an attitude of trust or communicate competence.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Ethics and Integrity

“If you say that you're going to do something, for your sake, do it!”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Reputation and Credibility

“Understand that breaking your word may result in broken relationships as you can only go back on your bond so many times before good faith runs dry.”

Isaac Mashman The Manifesto, Second Edition

Ethics and Integrity Networking and Relationships

5.14 Compiling Wins

“Relationships are a form of capital.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“Larger opportunities seek out positive track records.”

Isaac Mashman The Manifesto, Second Edition

Success and Achievement Reputation and Credibility

“One of my flaws is my incapability to deeply appreciate wins. As my personal brand has grown throughout the last decade I have had to manually force myself to stop and take note of what it is I have accomplished.”

Isaac Mashman The Manifesto, Second Edition

Mindset Success and Achievement

“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Reputation and Credibility

“There will eventually be less convincing and more time spent narrowing down what you choose to do; the greater the public figure, the more selective the actions.”

Isaac Mashman The Manifesto, Second Edition

Fame and Influence Success and Achievement

“A professional isn’t going to start by charging $1,000 for one consultation. I only charged $20 for my first call.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Growth and Resilience

“Compiling wins is about directing attention so that a partnership is perceived as undeniably beneficial.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Business and Entrepreneurship

“When you need help or have a favor to ask, you’re taking a withdrawal so ensure that you are depositing more than you are withdrawing.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships

“As a species, we like winning and enjoy associating with winners.”

Isaac Mashman The Manifesto, Second Edition

Success and Achievement Networking and Relationships