“Influencers are telling their communities to make decisions based on association. They mention particular perks and services, but the need is not always what drives people to buy or support, it is their seal of approval.”

Who said it, and where.

Who said “Influencers are telling their communities to make decisions based on association. They…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 5.11, Giving Endorsements.