“Why does audience fatigue happen? Simply put, ego.”

“There must be a balance between selfless value and selfish aggrandizing.”

Isaac Mashman · The Manifesto, Second Edition

“Offering too many endorsements and promoting too many things dilutes your personal brand’s value and can fatigue your audience.”

Isaac Mashman · The Manifesto, Second Edition

“Gamify what you are doing and make it enjoyable. View strengthening your personal brand as a game where the end goal is hitting unprecedented levels.”

Isaac Mashman · The Manifesto, Second Edition

“If you’re going out to dinner and want to make a post of your meal, ask yourself why.”

Isaac Mashman · The Manifesto, Second Edition

“Influencers are telling their communities to make decisions based on association. They mention particular perks and services, but the need is not always what drives people to buy or support, it is their seal of approval.”

Isaac Mashman · The Manifesto, Second Edition

“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”

Isaac Mashman · The Manifesto, Second Edition