“Today public figures can go from 100,000 followers to 1,000,000 easier than it is to go from 100 to 1,000, because in the mind of the consumer, somebody who has 100,000 followers has already been validated.”

“By deliberately choosing to be in the category of the 1% you are making it easier for people to latch on and live through you by proxy.”

Isaac Mashman · The Manifesto, Second Edition

“The less conversation that surrounds you in public, the less relevancy you’ll have in private. If people are only talking about you when you post something, they won’t be privately conversing about you.”

Isaac Mashman · The Manifesto, Second Edition

“You will wake up one morning and see that your material was used in another person’s content without you even knowing that they ever set out to promote it.”

Isaac Mashman · The Manifesto, Second Edition

“You are at the pinnacle of a mountain others aspire to climb and just as you once looked up to others, others are now looking up at you.”

Isaac Mashman · The Manifesto, Second Edition

“You're given the opportunity to command change and influence others so much so I would dare say personal branding creates the closest thing to the Midas Touch.”

Isaac Mashman · The Manifesto, Second Edition

“There will eventually be less convincing and more time spent narrowing down what you choose to do; the greater the public figure, the more selective the actions.”

Isaac Mashman · The Manifesto, Second Edition