“Anyone can call themself an expert but that is biased. If you can get other people to call you an expert and talk about why they support you (without asking), you are in an opportune position.”

“The expert is identified through other people vouching for them and is usually perceived better in terms of public opinion.”

Isaac Mashman · The Manifesto, Second Edition

“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”

Isaac Mashman · The Manifesto, Second Edition

“The only way that you can become a true figure of public interest is through the edification of enough people.”

Isaac Mashman · The Manifesto, Second Edition

“Exchanging influence is credibility by association, as opposed to guilty by association.”

Isaac Mashman · The Manifesto, Second Edition

“Credibility is built through the consistent exchange of influence through forms of edification.”

Isaac Mashman · The Manifesto, Second Edition

“You don't call yourself an expert yourself, but when enough people do, well, the rest is history.”

Isaac Mashman · Starter Story, 2024