“Controversy with no intent merely creates rage bait.”

“Whenever possible, it’s best to avoid controversy that directly relates to your personal brand and reputation. Nonetheless, external controversies can be capitalized upon.”

Isaac Mashman · The Manifesto, Second Edition

“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”

Isaac Mashman · The Manifesto, Second Edition

“How do you expect to build up a reputation if you don't put out things to build a reputation on? You have to build the foundation and that foundation is laid through effort and work and through content.”

Isaac Mashman · Chase the Vision, 2020

“To have somebody question who you are and why they should care about what you do is a horrible situation to be in.”

Isaac Mashman · The Manifesto, Second Edition

“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”

Isaac Mashman · The Manifesto, Second Edition

“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”

Isaac Mashman · The Manifesto, Second Edition