“Whenever possible, it’s best to avoid controversy that directly relates to your personal brand and reputation. Nonetheless, external controversies can be capitalized upon.”

Who said it, and where.

Who said “Whenever possible, it’s best to avoid controversy that directly relates to your personal…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 5.6, Controversy With Purpose.