“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”

Who said it, and where.

Who said “Newspapers and other media channels such as radio and television may thrive off of such…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 5.6, Controversy With Purpose.