“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”

Who said it, and where.

Who said “The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 5.5, Risk Management.