“Determining your risk tolerance requires you to factor in all aspects of your personal brand and identify what you want to be associated with and what you want to avoid.”

“The minister probably shouldn’t cuss on camera, the politician may avoid the joke, and the person starting out would likely benefit more from organically growing their personal brand than throwing money around trying to go viral.”

Isaac Mashman · The Manifesto, Second Edition

“Seeking out other top performers in your industry and being seen is a public display of competence.”

Isaac Mashman · The Manifesto, Second Edition

“Like you have a reputation, so does every other person or brand you associate yourself with.”

Isaac Mashman · The Manifesto, Second Edition

“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”

Isaac Mashman · The Manifesto, Second Edition

“Address concerns as they come, associate with the right people, and what you wouldn’t talk about with associates, friends, and family, don’t talk about publicly.”

Isaac Mashman · The Manifesto, Second Edition

“Finding ways to build your credibility comes down to: A) Visibility, or how large of an opportunity it is, and B) Edification, the quality of endorsement you are receiving.”

Isaac Mashman · The Manifesto, Second Edition