“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”

“Seeking out other top performers in your industry and being seen is a public display of competence.”

Isaac Mashman · The Manifesto, Second Edition

“Like you have a reputation, so does every other person or brand you associate yourself with.”

Isaac Mashman · The Manifesto, Second Edition

“A photo is not indicative of wrongdoing but that does not prevent people from thinking that you are a questionable character.”

Isaac Mashman · The Manifesto, Second Edition

“Determining your risk tolerance requires you to factor in all aspects of your personal brand and identify what you want to be associated with and what you want to avoid.”

Isaac Mashman · The Manifesto, Second Edition

“Address concerns as they come, associate with the right people, and what you wouldn’t talk about with associates, friends, and family, don’t talk about publicly.”

Isaac Mashman · The Manifesto, Second Edition

“Your actions are affecting not only how you are perceived by the third-party, but the person who introduced you as well.”

Isaac Mashman · The Manifesto, Second Edition