“A photo is not indicative of wrongdoing but that does not prevent people from thinking that you are a questionable character.”

“Every time you're out in public and take a photo with somebody you meet, you are now associated with them forever.”

Isaac Mashman · The Manifesto, Second Edition

“When it comes to the handling of perceptions, “what should be” versus “what actually is,” is inconsequential, it is what is perceived that counts.”

Isaac Mashman · The Manifesto, Second Edition

“Reputation is also relative to your surroundings. How your friends and family perceive you will vastly differ from that of your fellow professionals.”

Isaac Mashman · The Manifesto, Second Edition

“The Horn Effect results in misguided assumptions by association with negative past memories, therefore producing negative repercussions.”

Isaac Mashman · The Manifesto, Second Edition

“The smallest piece of information can have a far reaching impact on perceptions.”

Isaac Mashman · The Manifesto, Second Edition

“The social credit score already exists. Our personal credit score determines what houses we can buy, cars we can drive, and the loans we qualify for.”

Isaac Mashman · The Manifesto, Second Edition