“When it comes to the handling of perceptions, “what should be” versus “what actually is,” is inconsequential, it is what is perceived that counts.”

Who said it, and where.

Who said “When it comes to the handling of perceptions, “what should be” versus “what actually…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 5.7, Destroying Credibility.