“I doubt the media outlets want this kind of scrutiny, besides, what kind of credible public figure needs to pay to be featured and what does it say about the outlet if those featured in it, paid?”

“I am proud to say that I have never paid out-of-pocket for any press feature.”

Isaac Mashman · The Manifesto, Second Edition

“Additionally, many times my “colleagues” implement short-term strategies themselves, paying for awards and press, rather than becoming press-worthy.”

Isaac Mashman · The Manifesto, Second Edition

“Don’t let yourself be led on by those vanity metrics that would drive you to make a rash purchase that sacrifices your laurels in an attempt to boost or artificially bolster your credibility.”

Isaac Mashman · The Manifesto, Second Edition

“Pay-to-win tactics are representative of the fact you are not good enough; otherwise, why would you have to convince others to pay attention using your dollars?”

Isaac Mashman · The Manifesto, Second Edition

“Newspapers and other media channels such as radio and television may thrive off of such headlines, quick cover stories, and gossip, but your personal brand does not.”

Isaac Mashman · The Manifesto, Second Edition

“Last year alone I was featured in over two dozen articles, and I paid for none of them out of pocket. I am very blessed to say this because a few years ago I was a digital obscurity.”

Isaac Mashman · OrlandoVoyager, 2022