“Additionally, many times my “colleagues” implement short-term strategies themselves, paying for awards and press, rather than becoming press-worthy.”

Who said it, and where.

Who said “Additionally, many times my “colleagues” implement short-term strategies themselves…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Identity Positioning: A Macroscopic View on Personal Branding.