“Don’t expect everybody to respect or feel a sense of vindication with your acknowledgment of mistakes. You’re not going to have a complete satisfaction rate, but you are mitigating and minimizing any long-term damage that occurs to your personal brand.”

“You should absolutely continue to position yourself as a public figure, but even Napoleon Bonaparte foolishly marched into Russia.”

Isaac Mashman · The Manifesto, Second Edition

“If you attempt to make things right, you’re at least able to demonstrate to the public that you’re working to fix what happened to the best of your abilities.”

Isaac Mashman · The Manifesto, Second Edition

“Some will gain respect for you while others, no matter what you say or do, will forever have a negative perspective.”

Isaac Mashman · The Manifesto, Second Edition

“There is a clear correlation between the degree of a personal brand’s awareness and the degree of risk that is a consequence of any and all mistakes.”

Isaac Mashman · The Manifesto, Second Edition

“Acknowledging your mistakes does not make you any less of a person; acknowledging mistakes shows character and that you are willing to accept accountability and adopt change.”

Isaac Mashman · The Manifesto, Second Edition

“Society appreciates transparency and if you act as if you are holier than thou, you're putting on a façade which only gets you so far.”

Isaac Mashman · The Manifesto, Second Edition