“There is a clear correlation between the degree of a personal brand’s awareness and the degree of risk that is a consequence of any and all mistakes.”

“If you compare your personal brand to a game of poker, betting $100 might be a lot to the blue-collar man, yet there are big-shot games where hundreds-of-thousands of dollars are on the table.”

Isaac Mashman · The Manifesto, Second Edition

“Don’t expect everybody to respect or feel a sense of vindication with your acknowledgment of mistakes. You’re not going to have a complete satisfaction rate, but you are mitigating and minimizing any long-term damage that occurs to your personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“You should absolutely continue to position yourself as a public figure, but even Napoleon Bonaparte foolishly marched into Russia.”

Isaac Mashman · The Manifesto, Second Edition

“As your efforts begin to pay off, your downfall will come at a higher cost.”

Isaac Mashman · The Manifesto, Second Edition

“One wrong move can uproot your entire life and ruin your reputation and potential opportunities with it.”

Isaac Mashman · The Manifesto, Second Edition

“It takes a single person who had a negative experience with you, personally or professionally, to start rumors and bring others in on your private matters.”

Isaac Mashman · The Manifesto, Second Edition