“If you compare your personal brand to a game of poker, betting $100 might be a lot to the blue-collar man, yet there are big-shot games where hundreds-of-thousands of dollars are on the table.”

Who said it, and where.

Who said “If you compare your personal brand to a game of poker, betting $100 might be a lot to…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.10, Testing The Waters.