“Getting outside perspectives and surveying responses is a great way to catch things that the biased eye tends to overlook.”

“Testing the Waters is about getting advice and opinions from people who want to see you succeed and have little to gain from offering their assistance.”

Isaac Mashman · The Manifesto, Second Edition

“Do not discriminate on the size or caliber thereof until several years into your process. The executive may not take every meeting, whereas the early-stage startup founder will.”

Isaac Mashman · The Manifesto, Second Edition

“Early on, this was one of my biggest mistakes as I wanted to chase so many new shiny objects and didn’t have the discipline to consistently execute.”

Isaac Mashman · The Manifesto, Second Edition

“I have gotten comfortable being in situations that others would normally run from.”

Isaac Mashman · The Manifesto, Second Edition

“Do not refrain from taking action over the fear of failure, for if you do, how can you anticipate ever developing the skill?”

Isaac Mashman · The Manifesto, Second Edition

“On that same business trip, I was one of the only distributors who came dressed in a full suit. Where others were more interested in the Vice President’s Rolex I was more interested in the knowledge he was teaching.”

Isaac Mashman · The Manifesto, Second Edition