“Do not discriminate on the size or caliber thereof until several years into your process. The executive may not take every meeting, whereas the early-stage startup founder will.”

“On that same business trip, I was one of the only distributors who came dressed in a full suit. Where others were more interested in the Vice President’s Rolex I was more interested in the knowledge he was teaching.”

Isaac Mashman · The Manifesto, Second Edition

“I don’t come from a well-known family, I didn’t have mentors around me who could guide me on this new path, and I lacked the tools that I needed to grow. I had to build myself up as much as I had to build my personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“I started building my brand as an ignorant, sometimes arrogant, young entrepreneur just trying to figure out his way in the vast jungle known as life.”

Isaac Mashman · The Manifesto, Second Edition

“I would make the argument that if you're just starting and don’t know the figurative difference between up and down, you have a considerable advantage over the person who has years of experience and all of the degrees.”

Isaac Mashman · The Manifesto, Second Edition

“My earliest days of building my personal brand were spent researching my mentors.”

Isaac Mashman · The Manifesto, Second Edition

“Those of you who are just starting out are especially susceptible because you feel like you have to copy somebody else to get a leg up. This is not the case.”

Isaac Mashman · The Manifesto, Second Edition