“Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.”

“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”

Isaac Mashman · The Manifesto, Second Edition

“Remaining exclusive can have its temporary benefits such as marketing nominations, but I would push you to choose omnipresence nearly every time.”

Isaac Mashman · The Manifesto, Second Edition

“Imagine walking into your local bookstore and seeing your book on the shelf. Choosing to remain exclusive to one online retailer means that will never happen.”

Isaac Mashman · The Manifesto, Second Edition

“For years the market focused solely on Search Engine Optimization (SEO), tweaking the finest parcel of metadata or changing header elements, but the times have since changed.”

Isaac Mashman · The Manifesto, Second Edition

“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”

Isaac Mashman · The Manifesto, Second Edition

“Not only do incentives communicate authority and create the feeling of progression, they also motivate somebody to take action now rather than later.”

Isaac Mashman · The Manifesto, Second Edition