“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”

“Not only do incentives communicate authority and create the feeling of progression, they also motivate somebody to take action now rather than later.”

Isaac Mashman · The Manifesto, Second Edition

“There must be a balance between selfless value and selfish aggrandizing.”

Isaac Mashman · The Manifesto, Second Edition

“Bots are, in essence, fake accounts that do little more than contribute to your follower count; it’s not like they provide genuine engagement or have networks of their own to share your content with.”

Isaac Mashman · The Manifesto, Second Edition

“Your obligation is not only excellence, your obligation is to get people to know about you because you have the ability to help them.”

Isaac Mashman · The Manifesto, Second Edition

“If your main marketing channels disappeared in some act of God or bankruptcy, would you have a contact list to fall back on?”

Isaac Mashman · The Manifesto, Second Edition

“Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.”

Isaac Mashman · The Manifesto, Second Edition