“Your obligation is not only excellence, your obligation is to get people to know about you because you have the ability to help them.”

“Omnipresence: The establishment of a personal brand that is visible everywhere, all the time and attracts opportunities.”

Isaac Mashman · The Manifesto, Second Edition

“You should be visible and discoverable, whenever and wherever possible.”

Isaac Mashman · The Manifesto, Second Edition

“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”

Isaac Mashman · The Manifesto, Second Edition

“Bots are, in essence, fake accounts that do little more than contribute to your follower count; it’s not like they provide genuine engagement or have networks of their own to share your content with.”

Isaac Mashman · The Manifesto, Second Edition

“There must be a balance between selfless value and selfish aggrandizing.”

Isaac Mashman · The Manifesto, Second Edition

“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”

Isaac Mashman · The Manifesto, Second Edition