Chapter 3: Mindset.

“The marketplace is not looking for another person to mindlessly subscribe to. The marketplace is looking for the anomaly.”

Isaac Mashman · The Manifesto, Second Edition

“Never take advice from somebody who doesn't have the experience in an area of life that you want to have for yourself.”

Isaac Mashman · The Manifesto, Second Edition

“Information alone doesn't have any power, it is when that information is applied, its power is expressed.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand in large part is like a lighthouse to a boat on a stormy night.”

Isaac Mashman · The Manifesto, Second Edition

“The concept of the 1% extends much farther than finances. It extends to an overall way of being.”

Isaac Mashman · The Manifesto, Second Edition

“Anyone who believes they can pursue the 1% in one area of life, without pursuing the 1% in another is a fool.”

Isaac Mashman · The Manifesto, Second Edition

“By deliberately choosing to be in the category of the 1% you are making it easier for people to latch on and live through you by proxy.”

Isaac Mashman · The Manifesto, Second Edition

“There is no shortage of consumerism, but we are driven by advancement.”

Isaac Mashman · The Manifesto, Second Edition

“Your obsession with growth must get to a point where the times that you are not growing make you feel off; that those moments are not how it should be.”

Isaac Mashman · The Manifesto, Second Edition

“Be selective of the mentors or public figures you look to for advice as you will never have all of the energy in the world to follow every person you might want to.”

Isaac Mashman · The Manifesto, Second Edition

“You are the center of attention but unlike the mindless person that does not deserve it, you have something to offer.”

Isaac Mashman · The Manifesto, Second Edition

“Aggressive Patience is the understanding that your goals and vision take time to achieve. No matter the frame of time, it mustn’t prevent you from taking action steps that bring you closer to your objectives.”

Isaac Mashman · The Manifesto, Second Edition

“Not being clear or perfect and still making progress is more beneficial than taking forever to come up with the best hypothetical plan.”

Isaac Mashman · The Manifesto, Second Edition

“Your task is not to be a data scientist who analyzes every data point; it is to be an executor who gets things done.”

Isaac Mashman · The Manifesto, Second Edition

“Patience alone becomes an excuse for your lack of execution whereas aggressiveness alone leads to a blatant disregard for relationships, details that matter, and potential impacts to one’s reputation.”

Isaac Mashman · The Manifesto, Second Edition

“There are many beliefs on how success is achieved but what I know as fact, is those who implement their ideas will see things come to fruition far faster than those that overthink without implementing.”

Isaac Mashman · The Manifesto, Second Edition

“Overthinking leads to a lack of effort altogether; rumination is something I struggled with at length, and it makes the smallest tasks appear to be insurmountable.”

Isaac Mashman · The Manifesto, Second Edition

“If you have already built a network once before, you likely know exactly what you need to do to build it again.”

Isaac Mashman · The Manifesto, Second Edition

“There are hundreds of strategies you can use for your personal brand, thousands of potential outcomes, and eventually millions of moving parts. You will never master or implement all of them.”

Isaac Mashman · The Manifesto, Second Edition

“If it means temporarily going back to the basics to establish momentum, so be it.”

Isaac Mashman · The Manifesto, Second Edition

“I’ve never heard of somebody who learned too much, although I have witnessed many who absorbed too little.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand has a following, an image, a reputation, and service/s, and must be appreciated as a lifelong commitment.”

Isaac Mashman · The Manifesto, Second Edition

“Longevity is about creating a strong foundation followed by preserving the structure.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand is a lifelong commitment and to think that you can hit it big with one swing is half-witted.”

Isaac Mashman · The Manifesto, Second Edition

“All of the articles you wrote, interactions you had, interviews you showed up to, and pieces of content you created are stacked onto one another.”

Isaac Mashman · The Manifesto, Second Edition

“People who are doing better than you will never talk down on you. It is only the people who are looking up who wish to bring people down.”

Isaac Mashman · The Manifesto, Second Edition

“How can you expect others to support you when up until this point you haven't given them any reason to?”

Isaac Mashman · The Manifesto, Second Edition

“A brand-new product has to be validated by the marketplace as does your personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“Recording a video for the first time may appear like you're climbing Mount Kilimanjaro. I implore you to get in front of the camera and speak.”

Isaac Mashman · The Manifesto, Second Edition

“Will you be great at it on your first try? Probably not but by the thousandth video, your skill set will match what was once blind confidence and belief.”

Isaac Mashman · The Manifesto, Second Edition

“When I first started in business, I operated out of a youthful arrogance. There was cockiness in my character and voice as I was trying to convince other people and frankly, I was trying to convince myself.”

Isaac Mashman · The Manifesto, Second Edition

“As you invest in yourself, through audiobooks, courses or programs, coaching, podcasts, and reading you're effectively adding more figurative “features.”

Isaac Mashman · The Manifesto, Second Edition

“I am personally motivated by a sort of dark energy. I understand this might not appeal to some, but if you can take that chip on your shoulder and carry that weight, you can prove anybody who doubted you wrong.”

Isaac Mashman · The Manifesto, Second Edition

“Being impartial isn't about beating yourself up, it's about optimization.”

Isaac Mashman · The Manifesto, Second Edition

“Deal with facts instead of theory and strategy instead of convenience.”

Isaac Mashman · The Manifesto, Second Edition

“Being fueled by pride will cause you to lie to the one person you should never lie to.”

Isaac Mashman · The Manifesto, Second Edition

“I have never been somebody who wakes up in a high-vibration state of mind. It takes me time to get out of bed and a few cups of coffee before I feel ready to take on the world.”

Isaac Mashman · The Manifesto, Second Edition

“Maintaining an attitude of optimism as a leader is of the utmost importance because the public is not looking for Debbie Downers to support.”

Isaac Mashman · The Manifesto, Second Edition

“If you are a public pessimist, you might as well be like everybody else. If you speak without self-assurance, you lack credence.”

Isaac Mashman · The Manifesto, Second Edition

“There are no downsides to excellence. Setting a standard for yourself will only lead to better outcomes, and in fairness it is not proper to expect others to follow you on your journey if your execution is subpar.”

Isaac Mashman · The Manifesto, Second Edition

“Send that message, respond to the comment, clean up after yourself in the gym, pick up the piece of trash in the road, and return the shopping cart.”

Isaac Mashman · The Manifesto, Second Edition

“Although your motivating factor for building your personal brand might be vanity, your mindset should not be vain.”

Isaac Mashman · The Manifesto, Second Edition

“Impartiality is the ability to take a step back and evaluate your performance, results, and lack thereof.”

Isaac Mashman · The Manifesto, Second Edition

“The longer you wait to make a change the more likely what you want to change becomes a bad habit and a misguided system of thought.”

Isaac Mashman · The Manifesto, Second Edition

“What are you doing that you shouldn’t be doing, and what could you be doing that you’re not? What are you doing a little that you need to do more?”

Isaac Mashman · The Manifesto, Second Edition

“You can become a top expert in time, but if you’re just starting, you have to balance strategic thinking with your ego drive.”

Isaac Mashman · The Manifesto, Second Edition

“It is not a necessity to have talent. It is a necessity to have willpower.”

Isaac Mashman · The Manifesto, Second Edition

“Competition is a blessing, as without it, the market would not evolve.”

Isaac Mashman · The Manifesto, Second Edition

“Burnout is marked by a period of inaction. It is a time where questions creep in and focus is lost; it is manifested as doubt grows.”

Isaac Mashman · The Manifesto, Second Edition

“A wildfire cannot grow without oxygen so suffocate those doubts before they spread.”

Isaac Mashman · The Manifesto, Second Edition

“Are you more likely to doubt yourself when things are going great or are you more likely to doubt yourself when things aren't going your way?”

Isaac Mashman · The Manifesto, Second Edition

“Realistically speaking, it will take you at least 3 years to really submit to your personal brand and 5 for everything to accelerate. The first 36 months is a period of trial and error. Around month 60, you’ll get good and focused.”

Isaac Mashman · The Manifesto, Second Edition

“Despite all of the clichés and what feel-good “motivators” tell you, competition is very real.”

Isaac Mashman · The Manifesto, Second Edition

“If you are not positioned as a public figure, as a top person worth following, you will get lost in all of this chatter.”

Isaac Mashman · The Manifesto, Second Edition

“What you have accomplished and what you have brought and contributed to the marketplace are weapons in your arsenal.”

Isaac Mashman · The Manifesto, Second Edition

“I have gamified my process and I am constantly looking for ways that I can stand above the rest.”

Isaac Mashman · The Manifesto, Second Edition

“If you are not a competitive person, you are losing out on a tremendous amount of potential.”

Isaac Mashman · The Manifesto, Second Edition

“Your obligation is not only excellence, your obligation is to get people to know about you because you have the ability to help them.”

Isaac Mashman · The Manifesto, Second Edition

“You versus You. Those periods of doubts and imposter syndrome can fuel your fire by introducing an enemy. Your current version is fighting with the person you are working to become.”

Isaac Mashman · The Manifesto, Second Edition

“The world is not some utopia, so leave the idea that competition does not exist in the past.”

Isaac Mashman · The Manifesto, Second Edition

“You could be blessed with height, but that does not mean you would make a good basketball player.”

Isaac Mashman · The Manifesto, Second Edition

“The idea that talent alone is what makes a person successful is fallacious.”

Isaac Mashman · The Manifesto, Second Edition

“Willpower is the force you call upon that allows you to push through and accomplish tasks even if you do not physically feel like it.”

Isaac Mashman · The Manifesto, Second Edition

“Compile your wins. Every time that you make a decision that goes against the weak voice inside of your head, latch on to that feeling and tell yourself that you did something good.”

Isaac Mashman · The Manifesto, Second Edition

“There is a hierarchy to accomplishments. It is not like a magic wand was waved when certain people became endowed with success.”

Isaac Mashman · The Manifesto, Second Edition

“Fame in and of itself is not a risk as it is impartial and lacks possessive power.”

Isaac Mashman · The Manifesto, Second Edition

“I believe fame can be used to open up doors that are closed to the general public, but step over too much, Lust, Greed, and Envy will ensue.”

Isaac Mashman · The Manifesto, Second Edition

“Losing sight of the bigger picture and the intent behind building your personal brand is what leads to the path of depravity and poor decision making.”

Isaac Mashman · The Manifesto, Second Edition

“Wielding influence is by far more dangerous than having fame. Influence is concentrated power.”

Isaac Mashman · The Manifesto, Second Edition

“Just because they can sell someone something, does not mean that they should.”

Isaac Mashman · The Manifesto, Second Edition

“Influence in the symbolic hands of dark triad types, when unchallenged or outmaneuvered, has consequences that are impossible to understate.”

Isaac Mashman · The Manifesto, Second Edition

“As you are growing your own influence, my hope is that you do good with it.”

Isaac Mashman · The Manifesto, Second Edition

“Be cautious with your endorsements, research things before you speak, and understand your ideologies are no longer your own.”

Isaac Mashman · The Manifesto, Second Edition

“Making a quick joke to your audience may be taken seriously and a statement pulled out of context could present you in an erroneous light.”

Isaac Mashman · The Manifesto, Second Edition

“The smallest piece of information can have a far reaching impact on perceptions.”

Isaac Mashman · The Manifesto, Second Edition

“The Horn Effect results in misguided assumptions by association with negative past memories, therefore producing negative repercussions.”

Isaac Mashman · The Manifesto, Second Edition